Question 1

Marketers can control the perception of potential buyers.

Accepted Answer

A) True 
 B)False

Question 2

A consumer may receive a marketer's information and perceive it differently from the way the marketer intended.

Accepted Answer

A) True 
 B)False

Question 3

The evaluative criteria are objective but not subjective product characteristics that are important to a specific buyer when purchasing a product.

Accepted Answer

A) True 
 B)False

Question 4

In what ways can situational influences affect the consumer buying decision process?

Accepted Answer

The answer of In what ways can situational influences affect...

Question 5

The five categories of situational influences are:

Accepted Answer

A) product involvement level, physical surroundings, social surroundings, time perspective, and purchase reason. 
B) antecedent states, physical surroundings, social surroundings, time perspective, and space dimensions. 
C) social surroundings, physical surroundings, time pressures, purchase reason, and lifestyles. 
D) purchase reason, time perspective, social surroundings, physical surroundings, and buyer's momentary mood. 
E) store atmosphere, location, aromas, sounds, and lighting. 
A) product involvement level, physical surroundings, social surroundings, time perspective, and purchase reason. 
B) antecedent states, physical surroundings, social surroundings, time perspective, and space dimensions. 
C) social surroundings, physical surroundings, time pressures, purchase reason, and lifestyles. 
D) purchase reason, time perspective, social surroundings, physical surroundings, and buyer's momentary mood. 
E) store atmosphere, location, aromas, sounds, and lighting.

Question 6

Scenario 7.2
Use the following to answer the questions.
Both the Toyota Sienna and the Nissan Quest were very popular choices for family vans. Toyota noticed that the majority of its customers were families with 3 or more children, and so they developed commercials that featured larger families. They also produced commercials that featured Hispanic-looking actors and for some markets, in Spanish. Alicia Desario and her husband were currently shopping for a van for their family. As Alicia listened to an advertisement on the television about the Nissan Quest, she noticed that the Nissan cost about $27,000 and had gas mileage of about 17 mpg. She recalled an earlier ad for the Toyota Sienna, that also cost about $27,000, but had gas mileage of about 21 mpg. She also liked the way the family was portrayed in the Toyota ad, showing the children in the back seats having plenty of room, watching the DVD players, and having their own sound controls. When she spoke to Carlos, her husband, about how much she liked the Toyota van, he replied that it had too low of gas mileage at only 16 mpg. Since Alicia didn't agree with that number, he produced a magazine ad that supported his claim of the 16 mpg for the Toyota. Alicia couldn't believe that she had made such an error in hearing what the gas mileage was for the Toyota and the Nissan.
-Refer to Scenario 7.2. Since Alicia and Carlos were using gas mileage as one of their evaluative criteria, they are most likely in the ____ phase of the consumer buying process.

Accepted Answer

A) problem recognition 
B) external search 
C) evaluation of alternatives 
D) purchase 
E) post-purchase 
A) problem recognition 
B) external search 
C) evaluation of alternatives 
D) purchase 
E) post-purchase

Question 7

An opinion leader is likely to be most effective under all of the following conditions except when the

Accepted Answer

A) follower has high product involvement. 
B) follower has low product knowledge. 
C) follower has values and attitudes similar to the opinion leader. 
D) product details are numerous and complicated. 
E) follower has attitudes and values that are different from those of the opinion leader. 
A) follower has high product involvement. 
B) follower has low product knowledge. 
C) follower has values and attitudes similar to the opinion leader. 
D) product details are numerous and complicated. 
E) follower has attitudes and values that are different from those of the opinion leader.

Question 8

Evaluative criteria for brands within the consideration set are both

Accepted Answer

A) selective and expansive. 
B) objective and subjective. 
C) internal and external. 
D) extended and routinized. 
E) perceptive and selective. 
A) selective and expansive. 
B) objective and subjective. 
C) internal and external. 
D) extended and routinized. 
E) perceptive and selective.

Question 9

Why is it important for marketers to recognize the stages that a consumer goes through in making a purchase decision?

Accepted Answer

The answer of Why is it important for marketers to...

Question 10

The development of a person's self-concept is a function of

Accepted Answer

A) learning. 
B) psychological and social factors. 
C) reference groups and opinion leaders. 
D) roles and family influences. 
E) subcultures. 
A) learning. 
B) psychological and social factors. 
C) reference groups and opinion leaders. 
D) roles and family influences. 
E) subcultures.

Question 11

Situational influences generally have the greatest influence during the initial stage of the consumer buying decision process.

Accepted Answer

A) True 
 B)False

Question 12

Kellogg's is introducing a new bran waffle for toasters. Television commercials will be a key element in communicating the benefits associated with this product. Based on that decision, Kellogg's is expecting consumers to engage in what form of problem solving?

Accepted Answer

A) Routinized response behavior 
B) Limited problem solving 
C) Extended problem solving 
D) Impulse buying 
E) Extensive response behavior 
A) Routinized response behavior 
B) Limited problem solving 
C) Extended problem solving 
D) Impulse buying 
E) Extensive response behavior

Question 13

Cognitive, affective, and behavioral are the three major components of

Accepted Answer

A) self-concept. 
B) motives. 
C) lifestyles. 
D) consumer socialization. 
E) attitudes. 
A) self-concept. 
B) motives. 
C) lifestyles. 
D) consumer socialization. 
E) attitudes.

Question 14

A reference group acts as a point of comparison and as a source of information for an individual.

Accepted Answer

A) True 
 B)False

Question 15

When evaluating the alternatives, the buyer rates and eventually ranks the brands in the consideration set.

Accepted Answer

A) True 
 B)False

Question 16

Problem recognition occurs when a consumer

Accepted Answer

A) searches for information to resolve a problem. 
B) becomes aware that there is a difference between a desired state and an actual condition. 
C) recognizes a need. 
D) evaluates her or his purchase. 
E) is exposed to a television advertisement. 
A) searches for information to resolve a problem. 
B) becomes aware that there is a difference between a desired state and an actual condition. 
C) recognizes a need. 
D) evaluates her or his purchase. 
E) is exposed to a television advertisement.

Question 17

Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective

Accepted Answer

A) exposure. 
B) distortion. 
C) retention. 
D) information. 
E) organization. 
A) exposure. 
B) distortion. 
C) retention. 
D) information. 
E) organization.

Question 18

Psychological influences that determine where a person purchases products on a regular basis are called

Accepted Answer

A) convenience responses. 
B) patronage motives. 
C) shopping motives. 
D) pattern responses. 
E) routine decisions. 
A) convenience responses. 
B) patronage motives. 
C) shopping motives. 
D) pattern responses. 
E) routine decisions.

Question 19

A consumer market consists of buyers intending to use the product with the main purpose of making a profit.

Accepted Answer

A) True 
 B)False

Question 20

Stuart's little brother Kyle joined the boy scouts recently. Stuart notices that in addition to wearing the boy scout uniform, Kyle has been better about keeping his everyday clothes neat and clean, has been searching online for camping gear, and has become interested in "green" products. Stuart believes that the boy scouts are now a reference group for Kyle because he

Accepted Answer

A) has taken on many of the values, attitudes, or behaviors of group members. 
B) became a formal member of the group. 
C) became familiar with the group's activities. 
D) looked for information from members of the group regarding buying decisions. 
E) can not control his involvement with the group. 
A) has taken on many of the values, attitudes, or behaviors of group members. 
B) became a formal member of the group. 
C) became familiar with the group's activities. 
D) looked for information from members of the group regarding buying decisions. 
E) can not control his involvement with the group.

Marketers can control the perception of potential buyers.

A consumer may receive a marketer's information and perceive it differently from the way the marketer intended.

The evaluative criteria are objective but not subjective product characteristics that are important to a specific buyer when purchasing a product.

In what ways can situational influences affect the consumer buying decision process?

The five categories of situational influences are:

An opinion leader is likely to be most effective under all of the following conditions except when the

Evaluative criteria for brands within the consideration set are both

Why is it important for marketers to recognize the stages that a consumer goes through in making a purchase decision?

The development of a person's self-concept is a function of

Situational influences generally have the greatest influence during the initial stage of the consumer buying decision process.

Kellogg's is introducing a new bran waffle for toasters. Television commercials will be a key element in communicating the benefits associated with this product. Based on that decision, Kellogg's is expecting consumers to engage in what form of problem solving?

Cognitive, affective, and behavioral are the three major components of

A reference group acts as a point of comparison and as a source of information for an individual.

When evaluating the alternatives, the buyer rates and eventually ranks the brands in the consideration set.

Problem recognition occurs when a consumer

Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective

Psychological influences that determine where a person purchases products on a regular basis are called

A consumer market consists of buyers intending to use the product with the main purpose of making a profit.

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 7: Consumer Buying Behavior

Marketers can control the perception of potential buyers.

A consumer may receive a marketer's information and perceive it differently from the way the marketer intended.

The evaluative criteria are objective but not subjective product characteristics that are important to a specific buyer when purchasing a product.

In what ways can situational influences affect the consumer buying decision process?

The five categories of situational influences are:

An opinion leader is likely to be most effective under all of the following conditions except when the

Evaluative criteria for brands within the consideration set are both

Why is it important for marketers to recognize the stages that a consumer goes through in making a purchase decision?

The development of a person's self-concept is a function of

Situational influences generally have the greatest influence during the initial stage of the consumer buying decision process.

Kellogg's is introducing a new bran waffle for toasters. Television commercials will be a key element in communicating the benefits associated with this product. Based on that decision, Kellogg's is expecting consumers to engage in what form of problem solving?

Cognitive, affective, and behavioral are the three major components of

A reference group acts as a point of comparison and as a source of information for an individual.

When evaluating the alternatives, the buyer rates and eventually ranks the brands in the consideration set.

Problem recognition occurs when a consumer

Consumers tend to remember information inputs that support their feelings and beliefs and forget inputs that do not. This is known as selective

Psychological influences that determine where a person purchases products on a regular basis are called

A consumer market consists of buyers intending to use the product with the main purpose of making a profit.

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters