Question 1

All of the following are types of direct marketing except

Accepted Answer

A) catalog marketing. 
B) direct-response marketing. 
C) direct selling. 
D) television home shopping. 
E) online retailing. 
A) catalog marketing. 
B) direct-response marketing. 
C) direct selling. 
D) television home shopping. 
E) online retailing. C

Question 2

Manufacturers' agents offer products that are both

Accepted Answer

A) noncompeting and complementary. 
B) competing and specialized. 
C) unrelated and noncompeting. 
D) complementary and competing. 
E) unrelated and competing. 
A) noncompeting and complementary. 
B) competing and specialized. 
C) unrelated and noncompeting. 
D) complementary and competing. 
E) unrelated and competing. A

Question 3

Nordstrom's, Macy's, and JC Penney's are all considered

Accepted Answer

A) department stores. 
B) discount stores. 
C) off-price retailers. 
D) specialty retailers. 
E) category killers. 
A) department stores. 
B) discount stores. 
C) off-price retailers. 
D) specialty retailers. 
E) category killers. A

Question 4

Why is a store's location one of the most important strategic retailing decisions?

Accepted Answer

The answer of Why is a store's location one of...

Question 5

In the Sunday paper, Caitlin sees a flyer for a collector's edition Nativity set that is available to purchase by filling out and mailing in a form or by calling a 1-800 number. This is an example of

Accepted Answer

A) telemarketing. 
B) direct-response marketing. 
C) television home shopping. 
D) direct selling. 
E) catalog marketing. 
A) telemarketing. 
B) direct-response marketing. 
C) television home shopping. 
D) direct selling. 
E) catalog marketing.

Question 6

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of

Accepted Answer

A) lower costs of selling. 
B) easier financial transactions. 
C) superior ability to demonstrate the product. 
D) superior ability to offer the product at a lower price. 
E) decreased cycle time. 
A) lower costs of selling. 
B) easier financial transactions. 
C) superior ability to demonstrate the product. 
D) superior ability to offer the product at a lower price. 
E) decreased cycle time.

Question 7

Tupperware, Sarah Coventry, Amway, and Avon sell products outside the confines of retail facilities. They are ____ retailers.

Accepted Answer

A) discount 
B) traditional 
C) specialty 
D) non-store 
E) home-delivery 
A) discount 
B) traditional 
C) specialty 
D) non-store 
E) home-delivery

Question 8

What should be considered when preparing a "party plan"?

Accepted Answer

When preparing a "party plan," several f

Question 9

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products. A salesperson from Angel Products makes a presentation and takes the women's orders. This is an example of

Accepted Answer

A) a party plan. 
B) telemarketing. 
C) a warehouse club. 
D) direct marketing. 
E) a catalog showroom. 
A) a party plan. 
B) telemarketing. 
C) a warehouse club. 
D) direct marketing. 
E) a catalog showroom.

Question 10

Drop shippers

Accepted Answer

A) take title to but not physical possession of the goods. 
B) do not take title to or physical possession of the goods. 
C) take title to and physical possession of the goods. 
D) do not take title to but take physical possession of the goods. 
E) are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves. 
A) take title to but not physical possession of the goods. 
B) do not take title to or physical possession of the goods. 
C) take title to and physical possession of the goods. 
D) do not take title to but take physical possession of the goods. 
E) are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.

Question 11

The use of the telephone and other nonpersonal media to introduce products to consumers, who then can purchase the products through the mail, telephone, or the Internet is called

Accepted Answer

A) direct marketing. 
B) telemarketing. 
C) remote purchasing. 
D) direct-response marketing. 
E) direct selling. 
A) direct marketing. 
B) telemarketing. 
C) remote purchasing. 
D) direct-response marketing. 
E) direct selling.

Question 12

Sherri McRae wants to establish a fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high-fashion items, Sherri does not want to establish an organization in which she has title to the garments. Which of the following types of wholesale establishments has she ruled out?

Accepted Answer

A) Merchant wholesaler 
B) Agent 
C) Broker 
D) Functional middleman 
E) Commission merchant 
A) Merchant wholesaler 
B) Agent 
C) Broker 
D) Functional middleman 
E) Commission merchant

Question 13

Exterior and interior characteristics such as layout, displays, color, and lighting are all elements of a store's

Accepted Answer

A) services. 
B) atmospherics. 
C) location. 
D) environment. 
E) decor. 
A) services. 
B) atmospherics. 
C) location. 
D) environment. 
E) decor.

Question 14

Compared with other types of retailers, department stores compete mainly on the basis of

Accepted Answer

A) customer services. 
B) low prices. 
C) a very deep assortment of a few specific products. 
D) high sales volume. 
E) catalog sales. 
A) customer services. 
B) low prices. 
C) a very deep assortment of a few specific products. 
D) high sales volume. 
E) catalog sales.

Question 15

Which of the following services would a wholesaler least likely provide to a manufacturer?

Accepted Answer

A) Assume the risks of selling to poor credit customers 
B) Look for and coordinate supply sources 
C) Pay the costs of transporting goods 
D) Provide up-to-date information on market developments 
E) Serve as an extension of the manufacturer's sales force 
A) Assume the risks of selling to poor credit customers 
B) Look for and coordinate supply sources 
C) Pay the costs of transporting goods 
D) Provide up-to-date information on market developments 
E) Serve as an extension of the manufacturer's sales force

Question 16

Which retail store invests the most in atmospherics?

Accepted Answer

A) Target 
B) Sears 
C) Neiman Marcus 
D) Macy's 
E) Dick's Sporting Goods 
A) Target 
B) Sears 
C) Neiman Marcus 
D) Macy's 
E) Dick's Sporting Goods

Question 17

Self-service, general merchandise stores such as Kmart are known as

Accepted Answer

A) discount stores. 
B) warehouse showrooms. 
C) catalog showrooms. 
D) superstores. 
E) specialty retailers. 
A) discount stores. 
B) warehouse showrooms. 
C) catalog showrooms. 
D) superstores. 
E) specialty retailers.

Question 18

Scenario 16.2
Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 16.2. In comparison to Lands' End, Sears has a product mix that is most likely

Accepted Answer

A) wider but not deeper. 
B) deeper but not wider. 
C) wider and deeper. 
D) narrower and deeper. 
E) narrower, but not deeper. 
A) wider but not deeper. 
B) deeper but not wider. 
C) wider and deeper. 
D) narrower and deeper. 
E) narrower, but not deeper.

Question 19

Which type of retailer generally accepts lower margins than traditional retailers in exchange for higher sales volume?

Accepted Answer

A) Department stores 
B) Traditional specialty retailers 
C) Warehouse showrooms 
D) Direct marketers 
E) Discount stores 
A) Department stores 
B) Traditional specialty retailers 
C) Warehouse showrooms 
D) Direct marketers 
E) Discount stores

Question 20

Which of the following is a full-service merchant wholesaler?

Accepted Answer

A) Cash-and-carry wholesaler 
B) General merchandise wholesaler 
C) Drop shipper 
D) Mail-order wholesaler 
E) Truck wholesaler 
A) Cash-and-carry wholesaler 
B) General merchandise wholesaler 
C) Drop shipper 
D) Mail-order wholesaler 
E) Truck wholesaler

All of the following are types of direct marketing except

Manufacturers' agents offer products that are both

Nordstrom's, Macy's, and JC Penney's are all considered

Why is a store's location one of the most important strategic retailing decisions?

In the Sunday paper, Caitlin sees a flyer for a collector's edition Nativity set that is available to purchase by filling out and mailing in a form or by calling a 1-800 number. This is an example of

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of

Tupperware, Sarah Coventry, Amway, and Avon sell products outside the confines of retail facilities. They are ____ retailers.

What should be considered when preparing a "party plan"?

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products. A salesperson from Angel Products makes a presentation and takes the women's orders. This is an example of

Drop shippers

The use of the telephone and other nonpersonal media to introduce products to consumers, who then can purchase the products through the mail, telephone, or the Internet is called

Exterior and interior characteristics such as layout, displays, color, and lighting are all elements of a store's

Compared with other types of retailers, department stores compete mainly on the basis of

Which of the following services would a wholesaler least likely provide to a manufacturer?

Which retail store invests the most in atmospherics?

Self-service, general merchandise stores such as Kmart are known as

Which type of retailer generally accepts lower margins than traditional retailers in exchange for higher sales volume?

Which of the following is a full-service merchant wholesaler?

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 16: Retailing, Direct Marketing, and Wholesaling

All of the following are types of direct marketing except

Manufacturers' agents offer products that are both

Nordstrom's, Macy's, and JC Penney's are all considered

Why is a store's location one of the most important strategic retailing decisions?

In the Sunday paper, Caitlin sees a flyer for a collector's edition Nativity set that is available to purchase by filling out and mailing in a form or by calling a 1-800 number. This is an example of

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of

Tupperware, Sarah Coventry, Amway, and Avon sell products outside the confines of retail facilities. They are ____ retailers.

What should be considered when preparing a "party plan"?

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products. A salesperson from Angel Products makes a presentation and takes the women's orders. This is an example of

Drop shippers

The use of the telephone and other nonpersonal media to introduce products to consumers, who then can purchase the products through the mail, telephone, or the Internet is called

Exterior and interior characteristics such as layout, displays, color, and lighting are all elements of a store's

Compared with other types of retailers, department stores compete mainly on the basis of

Which of the following services would a wholesaler least likely provide to a manufacturer?

Which retail store invests the most in atmospherics?

Self-service, general merchandise stores such as Kmart are known as

Which type of retailer generally accepts lower margins than traditional retailers in exchange for higher sales volume?

Which of the following is a full-service merchant wholesaler?

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters