Exam 16: Retailing, Direct Marketing, and Wholesaling

What type of shopping center usually consists of several small convenience and specialty stores?

Specialty stores offer ____ than department stores.

Direct selling, direct marketing, and vending machines are all examples of

What type of wholesaler transports a limited line of products directly to customers for immediate inspection and selection?

A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a

Supermarkets, discount stores, and hypermarkets can all be classified as

Which of the following may include special attractions such as amusement parks or skating rinks

If a store has areas for men's apparel, women's apparel, housewares, cosmetics, and jewelry and competes mostly on the basis of service, it is most likely a(n)

Independent intermediaries that represent two or more sellers and usually offer customers complete product lines in a restricted territory are called

Merchant wholesalers who specialize in just a few functions and pass others along to other intermediaries or customers are called

Retail facilities located in big, low-cost buildings with large on-premise inventories and minimal services are called

Scenario 16.1 Use the following to answer the questions. Landry Restaurants, Inc. owns a number of different franchised restaurants, including the Rain Forest Cafe and their recent addition, the T-Rex Cafe. Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience. At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish. Periodically, the rain forest explodes with the sound of waterfalls and birds. Giant stuffed monkeys, parrots, and other jungle creatures are planted within the landscape. The Rain Forest Cafe also contains a gift shop, where customers can purchase t-shirts, hats, and other items emblazoned with the Rain Forest logo. The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience. The T-Rex Cafe offers guests a hands-on prehistoric experience, including educational, interactive computer screens. Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire. The T-Rex Cafe also has a gift shop, where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur, through "Build-a-Dino" by the "Build-a-Bear" franchise. -Refer to Scenario 16.1. The unique dining experiences offered by the Rain Forest Cafe and T-Rex Cafe represent the strategic issue of ____ addressed by the restaurants.

Kelly Cramer sees a lovely pair of earrings on a television network and calls a toll-free number to order them, paying with her credit card. This is an example of

Merchant wholesalers can be divided into two basic categories:

Which of the following is not an advantage of franchising for the franchisee?

All of the following are types of limited-service merchant wholesalers except

____ provide an effective method of selling small items to customers in remote areas that other wholesalers might find unprofitable to serve.

Sophia is the new marketing manager for a new line of laptop, MP3, and smart phone accessories made by the company, Skull Candy. These accessories are trendy, colorful, and more expensive than others on the market . After considering the target market for the products, Sophia has decided not to use marketing-related activities conducted on the telephone, called _____, and instead use _____, a type of nonstore retailing.

When off-price retailers obtain too much in-season, high-quality merchandise, tension between them and ____ builds.

What wholesaling activities do selling agents and brokers perform?