Question 1

Michael's, PetSmart, and Staples are all examples of

Accepted Answer

A) discount stores. 
B) off-price retailers. 
C) category killers. 
D) traditional specialty retailers. 
E) superstores. 
A) discount stores. 
B) off-price retailers. 
C) category killers. 
D) traditional specialty retailers. 
E) superstores.

Question 2

Based on what he has heard regarding the profitability of such items, Paul Goldstein is considering adding a fresh shellfish case in his grocery store. Paul knows very little about this product or the concerns of shoppers who buy shellfish. He is looking for help in display set-up and merchandising ideas. He should contact which of the following types of wholesalers?

Accepted Answer

A) General-line 
B) Specialty-line 
C) General merchandise 
D) Rack jobber 
E) Limited-service merchant 
A) General-line 
B) Specialty-line 
C) General merchandise 
D) Rack jobber 
E) Limited-service merchant

Question 3

The selling of merchandise outside the confines of actual facilities is generally called

Accepted Answer

A) nonstore retailing. 
B) direct selling. 
C) direct marketing. 
D) Internet marketing. 
E) store-front sales. 
A) nonstore retailing. 
B) direct selling. 
C) direct marketing. 
D) Internet marketing. 
E) store-front sales.

Question 4

What are the three types of nonstore retailing, and what are some examples of each?

Accepted Answer

The answer of What are the three types of nonstore...

Question 5

Kate owns a refreshment-stand business at the community ballpark. She goes to a warehouse store like Sam's and purchases snacks and canned soda that she will sell at her refreshment stand. Kate is considered a(n)

Accepted Answer

A) wholesaler. 
B) broker. 
C) retailer. 
D) intermediary. 
E) agent. 
A) wholesaler. 
B) broker. 
C) retailer. 
D) intermediary. 
E) agent.

Question 6

Andrea owns and operates a small novelty store that sells home décor, gifts, jewelry, and gourmet snacks. Because her business is very small, many wholesalers will not deal with her, so she relies primarily on ____ for the survival of her business.

Accepted Answer

A) drop shippers 
B) truck wholesalers 
C) rack jobbers 
D) specialty-line wholesalers 
E) cash-and-carry wholesalers 
A) drop shippers 
B) truck wholesalers 
C) rack jobbers 
D) specialty-line wholesalers 
E) cash-and-carry wholesalers

Question 7

What is a superstore? What types of customers does it attract?

Accepted Answer

A superstore is a large retail store tha

Question 8

Which of the following is not a common feature of a warehouse club?

Accepted Answer

A) Concrete floors 
B) Wide aisles 
C) Good customer service 
D) Large packages 
E) Low price per unit 
A) Concrete floors 
B) Wide aisles 
C) Good customer service 
D) Large packages 
E) Low price per unit

Question 9

What are the primary advantages and disadvantages of a franchise arrangement for a franchisee?

Accepted Answer

The answer of What are the primary advantages and disadvantages...

Question 10

An open-air shopping center that features upscale specialty, dining, and entertainment stores, usually owned by national chains, is generally called a(n)

Accepted Answer

A) regional shopping center. 
B) neighborhood shopping center. 
C) community shopping center. 
D) lifestyle shopping center. 
E) outlet shopping center. 
A) regional shopping center. 
B) neighborhood shopping center. 
C) community shopping center. 
D) lifestyle shopping center. 
E) outlet shopping center.

Question 11

What type of retailers are the primary competitors for specialty retailers?

Accepted Answer

A) Discount stores 
B) Category killers 
C) Catalog marketers 
D) Department stores 
E) Superstores 
A) Discount stores 
B) Category killers 
C) Catalog marketers 
D) Department stores 
E) Superstores

Question 12

Off-price retailers and category killers are both

Accepted Answer

A) specialty retailers. 
B) discount stores. 
C) showrooms. 
D) general merchandisers. 
E) department stores. 
A) specialty retailers. 
B) discount stores. 
C) showrooms. 
D) general merchandisers. 
E) department stores.

Question 13

Wholesalers frequently help retailers with developing a marketing strategy, especially as it relates to the ____ component of the marketing mix.

Accepted Answer

A) distribution 
B) promotion 
C) product 
D) price 
E) channel 
A) distribution 
B) promotion 
C) product 
D) price 
E) channel

Question 14

Laura goes to Walmart and buys some clothing, a DVD, and all the groceries she needs for her family. What type of retailer is this particular Walmart?

Accepted Answer

A) Supermarket 
B) Superstore 
C) Hypermarket 
D) Discount store 
E) Department store 
A) Supermarket 
B) Superstore 
C) Hypermarket 
D) Discount store 
E) Department store

Question 15

Which of the following offers the widest product mixes and the deepest product lines?

Accepted Answer

A) Category killer 
B) Outlet mall 
C) Traditional business district 
D) Community shopping center 
E) Superregional shopping center 
A) Category killer 
B) Outlet mall 
C) Traditional business district 
D) Community shopping center 
E) Superregional shopping center

Question 16

Jack gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to a(n)

Accepted Answer

A) convenience store. 
B) category killer. 
C) specialty store. 
D) specialty retailer. 
E) supermarket. 
A) convenience store. 
B) category killer. 
C) specialty store. 
D) specialty retailer. 
E) supermarket.

Michael's, PetSmart, and Staples are all examples of

The selling of merchandise outside the confines of actual facilities is generally called

What are the three types of nonstore retailing, and what are some examples of each?

Kate owns a refreshment-stand business at the community ballpark. She goes to a warehouse store like Sam's and purchases snacks and canned soda that she will sell at her refreshment stand. Kate is considered a(n)

Andrea owns and operates a small novelty store that sells home décor, gifts, jewelry, and gourmet snacks. Because her business is very small, many wholesalers will not deal with her, so she relies primarily on ____ for the survival of her business.

What is a superstore? What types of customers does it attract?

Which of the following is not a common feature of a warehouse club?

What are the primary advantages and disadvantages of a franchise arrangement for a franchisee?

An open-air shopping center that features upscale specialty, dining, and entertainment stores, usually owned by national chains, is generally called a(n)

What type of retailers are the primary competitors for specialty retailers?

Off-price retailers and category killers are both

Wholesalers frequently help retailers with developing a marketing strategy, especially as it relates to the ____ component of the marketing mix.

Laura goes to Walmart and buys some clothing, a DVD, and all the groceries she needs for her family. What type of retailer is this particular Walmart?

Which of the following offers the widest product mixes and the deepest product lines?

Jack gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to a(n)

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 16: Retailing, Direct Marketing, and Wholesaling

Michael's, PetSmart, and Staples are all examples of

The selling of merchandise outside the confines of actual facilities is generally called

What are the three types of nonstore retailing, and what are some examples of each?

Kate owns a refreshment-stand business at the community ballpark. She goes to a warehouse store like Sam's and purchases snacks and canned soda that she will sell at her refreshment stand. Kate is considered a(n)

Andrea owns and operates a small novelty store that sells home décor, gifts, jewelry, and gourmet snacks. Because her business is very small, many wholesalers will not deal with her, so she relies primarily on ____ for the survival of her business.

What is a superstore? What types of customers does it attract?

Which of the following is not a common feature of a warehouse club?

What are the primary advantages and disadvantages of a franchise arrangement for a franchisee?

An open-air shopping center that features upscale specialty, dining, and entertainment stores, usually owned by national chains, is generally called a(n)

What type of retailers are the primary competitors for specialty retailers?

Off-price retailers and category killers are both

Wholesalers frequently help retailers with developing a marketing strategy, especially as it relates to the ____ component of the marketing mix.

Laura goes to Walmart and buys some clothing, a DVD, and all the groceries she needs for her family. What type of retailer is this particular Walmart?

Which of the following offers the widest product mixes and the deepest product lines?

Jack gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to a(n)

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters