Question 1

When is the best time to deal with marketing exchange problems concerning ethics?

Accepted Answer

A) Right before the problem is made public 
B) After the problem has received extensive media attention 
C) Immediately after the problem is discovered 
D) When lawsuits are brought against the company 
E) During the strategic planning process 
A) Right before the problem is made public 
B) After the problem has received extensive media attention 
C) Immediately after the problem is discovered 
D) When lawsuits are brought against the company 
E) During the strategic planning process

Question 2

Any time an activity causes managers or consumers to feel manipulated or cheated, a marketing ethics issue exists, regardless of the legality of that activity.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is the best example of strategic philanthropy for Staples, the large office supply chain?

Accepted Answer

A) Donating money to help fight illiteracy of both adults and children 
B) Having employees volunteer at a charity of their choice two hours a week 
C) Giving a portion of its profits in August to support charter schools 
D) Offering discounts to large corporations on their office supplies 
E) Providing low-income families with school supplies and computer training 
A) Donating money to help fight illiteracy of both adults and children 
B) Having employees volunteer at a charity of their choice two hours a week 
C) Giving a portion of its profits in August to support charter schools 
D) Offering discounts to large corporations on their office supplies 
E) Providing low-income families with school supplies and computer training

Question 4

Socially responsible business practices have provided all of the following benefits except

Accepted Answer

A) creating goodwill toward the organization. 
B) attracting employees. 
C) reducing marketing costs. 
D) generating publicity for the firm. 
E) positively impacting local communities. 
A) creating goodwill toward the organization. 
B) attracting employees. 
C) reducing marketing costs. 
D) generating publicity for the firm. 
E) positively impacting local communities.

Question 5

Within the scope of her job, Sue Hanson gives ethics advice, disseminates a code of ethics, reviews the code of ethics, and takes action on ethics violations. Sue is the ____ in her company.

Accepted Answer

A) attorney 
B) marketing manager 
C) ethics officer 
D) owner 
E) consumer activist 
A) attorney 
B) marketing manager 
C) ethics officer 
D) owner 
E) consumer activist

Question 6

Which of the following employees is most responsible for setting the ethical tone for the entire marketing organization?

Accepted Answer

A) Marketing manager 
B) Marketing employee 
C) Product manager 
D) Chief executive officer 
E) Vice president of marketing research 
A) Marketing manager 
B) Marketing employee 
C) Product manager 
D) Chief executive officer 
E) Vice president of marketing research

Question 7

As far as prices are concerned, environmentalists believe prices should

Accepted Answer

A) be based on the cost of materials used to manufacture the product. 
B) reflect the direct cost as well as the cost of air, water, and soil used. 
C) be determined by the supply and demand of products in the marketplace. 
D) include a large tax to defray the costs of environmental compliance. 
E) be based on the renewability of the resources used to make the product. 
A) be based on the cost of materials used to manufacture the product. 
B) reflect the direct cost as well as the cost of air, water, and soil used. 
C) be determined by the supply and demand of products in the marketplace. 
D) include a large tax to defray the costs of environmental compliance. 
E) be based on the renewability of the resources used to make the product.

Question 8

Marketing ethics concerns the impact of an organization's decisions on society, whereas social responsibility relates to individual decisions.

Accepted Answer

A) True 
 B)False

Question 9

StarKist Tuna has frequently extolled its dolphin-safe methods of catching tuna. This is an example of

Accepted Answer

A) community relations. 
B) cause-related marketing 
C) sustainability marketing. 
D) strategic philanthropy. 
E) consumerism. 
A) community relations. 
B) cause-related marketing 
C) sustainability marketing. 
D) strategic philanthropy. 
E) consumerism.

Question 10

Amanda believes that the corporate culture at her company is best conveyed in informal ways. What are some informal ways that corporate culture is most likely to be expressed?

Accepted Answer

A) Codes of conduct and ethics officers 
B) Memos and cultural manuals 
C) Work habits and dress codes 
D) Extracurricular activities and work habits 
E) Ceremonies and anecdotes 
A) Codes of conduct and ethics officers 
B) Memos and cultural manuals 
C) Work habits and dress codes 
D) Extracurricular activities and work habits 
E) Ceremonies and anecdotes

Question 11

The effect that coworkers have on the ethical decision-making process depends on a person's exposure to ethical and unethical behavior. Which of the following statements about ethical decision making is true?

Accepted Answer

A) The more a person is exposed to ethical activity in the organization, the more likely he or she will behave unethically. 
B) The more a person is exposed to unethical activity in the organization, the more likely he or she will behave unethically. 
C) The more a person is exposed to unethical activity in the organization, the less likely he or she will pay attention to that activity. 
D) The more a person is exposed to ethical activity in the organization, the less likely he or she will pay attention to that activity. 
E) Exposure to ethical and unethical activity has no effect on a person's decision-making process. 
A) The more a person is exposed to ethical activity in the organization, the more likely he or she will behave unethically. 
B) The more a person is exposed to unethical activity in the organization, the more likely he or she will behave unethically. 
C) The more a person is exposed to unethical activity in the organization, the less likely he or she will pay attention to that activity. 
D) The more a person is exposed to ethical activity in the organization, the less likely he or she will pay attention to that activity. 
E) Exposure to ethical and unethical activity has no effect on a person's decision-making process.

Question 12

According to President Kennedy's consumer bill of rights, the right to choose means that

Accepted Answer

A) consumers' interests will receive full and sympathetic consideration in the formulation of government policy. 
B) consumers should have access to a variety of products and services at competitive prices. 
C) consumers should have access to and the opportunity to review all relevant information about a product before buying it. 
D) marketers have an obligation not to knowingly market a product that could harm consumers. 
E) consumers should be able to buy products at prices they are willing to pay. 
A) consumers' interests will receive full and sympathetic consideration in the formulation of government policy. 
B) consumers should have access to a variety of products and services at competitive prices. 
C) consumers should have access to and the opportunity to review all relevant information about a product before buying it. 
D) marketers have an obligation not to knowingly market a product that could harm consumers. 
E) consumers should be able to buy products at prices they are willing to pay.

Question 13

Employees, coworkers, or superiors do not influence the ethical decision-making process.

Accepted Answer

A) True 
 B)False

Question 14

The four basic rights outlined in the Consumer Bill of Rights include the right to safety, the right to be heard, the right to

Accepted Answer

A) inform, and the right be chosen. 
B) consumer education, and the right to honesty. 
C) choose, and the right to be informed. 
D) redress, and the right to choose. 
E) honesty, and the right to redress. 
A) inform, and the right be chosen. 
B) consumer education, and the right to honesty. 
C) choose, and the right to be informed. 
D) redress, and the right to choose. 
E) honesty, and the right to redress.

Question 15

What do environmentalists set as an objective for profitability?

Accepted Answer

A) Companies should surpass the strictest environmental standards even if it negatively affects profitability. 
B) Companies will never be profitable if they comply with environmental standards so taxpayers must subsidize all production. 
C) Profitability should not be a concern when addressing issues of environmental importance. 
D) Environmentalism should be made profitable, and companies attempting to protect the environment should not have to compete with those harming it in the marketplace. 
E) Companies will be more profitable if they work hard to protect the environment because consumers will reward their efforts through loyalty. 
A) Companies should surpass the strictest environmental standards even if it negatively affects profitability. 
B) Companies will never be profitable if they comply with environmental standards so taxpayers must subsidize all production. 
C) Profitability should not be a concern when addressing issues of environmental importance. 
D) Environmentalism should be made profitable, and companies attempting to protect the environment should not have to compete with those harming it in the marketplace. 
E) Companies will be more profitable if they work hard to protect the environment because consumers will reward their efforts through loyalty.

Question 16

Tasha recently changed employers within the same industry. At her old company, employees routinely took home company pens, pencils, paperclips, and note pads, and they frequently made personal long-distance calls on company phones. Tasha observes that employees do not engage in such practices at her new company. What Tasha sees is best described as a difference in

Accepted Answer

A) significant others. 
B) profit objectives. 
C) corporate culture. 
D) legal climate. 
E) corporate goals. 
A) significant others. 
B) profit objectives. 
C) corporate culture. 
D) legal climate. 
E) corporate goals.

Question 17

Which of the following would be consistent with Johnson Chemicals' understanding of the "bad apple" concept of improving the ethical conduct of salespeople?

Accepted Answer

A) Publishing ethical guidelines for salespeople 
B) Firing unethical salespeople 
C) Retraining unethical salespeople 
D) Using customers to review ethical guidelines 
E) Scrutinizing top management's conduct 
A) Publishing ethical guidelines for salespeople 
B) Firing unethical salespeople 
C) Retraining unethical salespeople 
D) Using customers to review ethical guidelines 
E) Scrutinizing top management's conduct

Question 18

Discuss the responsibilities of an ethics officer.

Accepted Answer

An ethics officer is responsible for ens

Question 19

Ethical standards for acceptable conduct for a company should

Accepted Answer

A) be clearly dictated by top management and enforced by all management staff. 
B) consider only the point of view of the customers and the employees. 
C) reflect the desires of the company's employees for a quality working environment. 
D) be based on company, industry, government, customer, and society viewpoints. 
E) be derived from federal, state, and local laws and regulatory agencies. 
A) be clearly dictated by top management and enforced by all management staff. 
B) consider only the point of view of the customers and the employees. 
C) reflect the desires of the company's employees for a quality working environment. 
D) be based on company, industry, government, customer, and society viewpoints. 
E) be derived from federal, state, and local laws and regulatory agencies.

Question 20

Four dimensions of social responsibility are economic, legal, ethical, and philanthropic.

Accepted Answer

A) True 
 B)False

When is the best time to deal with marketing exchange problems concerning ethics?

Any time an activity causes managers or consumers to feel manipulated or cheated, a marketing ethics issue exists, regardless of the legality of that activity.

Which of the following is the best example of strategic philanthropy for Staples, the large office supply chain?

Socially responsible business practices have provided all of the following benefits except

Within the scope of her job, Sue Hanson gives ethics advice, disseminates a code of ethics, reviews the code of ethics, and takes action on ethics violations. Sue is the ____ in her company.

Which of the following employees is most responsible for setting the ethical tone for the entire marketing organization?

As far as prices are concerned, environmentalists believe prices should

Marketing ethics concerns the impact of an organization's decisions on society, whereas social responsibility relates to individual decisions.

StarKist Tuna has frequently extolled its dolphin-safe methods of catching tuna. This is an example of

Amanda believes that the corporate culture at her company is best conveyed in informal ways. What are some informal ways that corporate culture is most likely to be expressed?

The effect that coworkers have on the ethical decision-making process depends on a person's exposure to ethical and unethical behavior. Which of the following statements about ethical decision making is true?

According to President Kennedy's consumer bill of rights, the right to choose means that

Employees, coworkers, or superiors do not influence the ethical decision-making process.

The four basic rights outlined in the Consumer Bill of Rights include the right to safety, the right to be heard, the right to

What do environmentalists set as an objective for profitability?

Which of the following would be consistent with Johnson Chemicals' understanding of the "bad apple" concept of improving the ethical conduct of salespeople?

Discuss the responsibilities of an ethics officer.

Ethical standards for acceptable conduct for a company should

Four dimensions of social responsibility are economic, legal, ethical, and philanthropic.

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 4: Social Responsibility and Ethics in Marketing

When is the best time to deal with marketing exchange problems concerning ethics?

Any time an activity causes managers or consumers to feel manipulated or cheated, a marketing ethics issue exists, regardless of the legality of that activity.

Which of the following is the best example of strategic philanthropy for Staples, the large office supply chain?

Socially responsible business practices have provided all of the following benefits except

Within the scope of her job, Sue Hanson gives ethics advice, disseminates a code of ethics, reviews the code of ethics, and takes action on ethics violations. Sue is the ____ in her company.

Which of the following employees is most responsible for setting the ethical tone for the entire marketing organization?

As far as prices are concerned, environmentalists believe prices should

Marketing ethics concerns the impact of an organization's decisions on society, whereas social responsibility relates to individual decisions.

StarKist Tuna has frequently extolled its dolphin-safe methods of catching tuna. This is an example of

Amanda believes that the corporate culture at her company is best conveyed in informal ways. What are some informal ways that corporate culture is most likely to be expressed?

The effect that coworkers have on the ethical decision-making process depends on a person's exposure to ethical and unethical behavior. Which of the following statements about ethical decision making is true?

According to President Kennedy's consumer bill of rights, the right to choose means that

Employees, coworkers, or superiors do not influence the ethical decision-making process.

The four basic rights outlined in the Consumer Bill of Rights include the right to safety, the right to be heard, the right to

What do environmentalists set as an objective for profitability?

Which of the following would be consistent with Johnson Chemicals' understanding of the "bad apple" concept of improving the ethical conduct of salespeople?

Discuss the responsibilities of an ethics officer.

Ethical standards for acceptable conduct for a company should

Four dimensions of social responsibility are economic, legal, ethical, and philanthropic.

An Overview of Strategic Marketing

Planning Implementing and Evaluating Marketing Strategies

The Marketing Environment

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters