Exam 4: Social Responsibility and Ethics in Marketing

Manipulating a product's availability for purposes of exploitation and forcing intermediaries to behave in a specific manner are ethical issues in distribution.

Who drafted the Consumer Bill of Rights?

Define and describe the importance of social responsibility in marketing.

What are some of the common price-related ethical issues?

Pressures to substitute inferior materials to reduce costs may result in product-related issues.

Marketing citizenship refers to an organization's obligation to maximize its positive impact and minimize its negative impact on society.

Which of the following is the best definition of green marketing?

Scenario 4.2 Use the following to answer the questions. WhiteWave Foods, producer of brands such as Silk Soymilk, specializes in manufacturing innovative and nutritious food products. Silk Soymilk was first launched in 1996, and is committed to the health of its customers, as well as the health of the planet. At Silk, they have offset all of their energy consumption with wind power, preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year. Silk Soymilk is made from a mixture of organic and natural, non-genetically modified soy beans, reducing the amount of pesticides in the air, soil, and water. Since 2002 they have been sponsoring the FarmAid concert, whose mission is to is to keep family farmers on their land and ensure a safe, healthy food supply for all Americans. -Refer to Scenario 4.2. The use of wind power to offset energy consumption by Silk Soymilk's parent company demonstrates its commitment to

It is not important to consistently enforce standards and impose penalties or punishment on those who violate codes of conduct.

Discuss some of the important ethical issues in marketing.

Top management sets the ethical tone for the entire organization.

Which of the following statements about social responsibility is correct?

Provide an overview of important social responsibility issues in marketing, and indicate their impact on marketing decisions.

The boundary between legal and ethical issues is

Strategic philanthropy involves linking a firm's products to a particular social cause on a sort-term basis.

An ethical issue is

Opportunity provides a pressure that may determine ethical decisions in marketing. Opportunity is best thought of as

A marketing ethics issue likely exists when

In response to organizational pressure to perform, Barry used a deceptive sales tactic to obtain a major sales contract. He was surprised that he wasn't punished for his behavior and even received a substantial bonus for securing the contract. Given the same opportunity in the future, Barry will most likely

Which of the following is a primary difference between cause-related marketing and strategic philanthropy?