Exam 4: Social Responsibility and Ethics in Marketing

Marketing ethics relates to individual and group evaluations about what is right or wrong in a particular marketing decision-making situation; social responsibility deals with the total impact of marketing decisions on society.

One way in which marketers can demonstrate social responsibility is through programs in sustainability. Which of the following is not included as a goal of sustainability?

Pharmaceutical companies have at times been accused of acting unethically by taking advantage of customers in the area of

An ethical issue is an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.

Sharese wants to buy a new couch, but there is only one place in her town that sells them, and she lives in an isolated area. Sharese most likely feels her consumer right to ____ has been violated.

Scenario 4.2 Use the following to answer the questions. WhiteWave Foods, producer of brands such as Silk Soymilk, specializes in manufacturing innovative and nutritious food products. Silk Soymilk was first launched in 1996, and is committed to the health of its customers, as well as the health of the planet. At Silk, they have offset all of their energy consumption with wind power, preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year. Silk Soymilk is made from a mixture of organic and natural, non-genetically modified soy beans, reducing the amount of pesticides in the air, soil, and water. Since 2002 they have been sponsoring the FarmAid concert, whose mission is to is to keep family farmers on their land and ensure a safe, healthy food supply for all Americans. -Refer to Scenario 4.2. Silk Soymilk's use of organic, non-genetically modified soybeans in its product is an example of

Since most ethical choices pertaining to marketing decisions are jointly made, an organization must ensure the ____ reflects the organization's values, beliefs and norms.

Describe the factors that influence the ethical decision-making process and identify ways to improve ethical decisions in marketing.

In a classroom discussion, Jacob agrees with Marcie that consumers generally want biodegradable beverage cups. However, he says that businesses in that industry must evaluate whether

Open communication and coaching on ethical issues are essential to nurturing ethical conduct in marketing.

All of the following are factors that influence the ethical decision-making process except

After news reports that pharmaceutical giant Merck was aware that its arthritis-fighting drug Vioxx may cause heart problems, the firm's stock plummeted and hundreds of lawsuits were filed against the company. This demonstrates what can occur if firms ignore

Being socially responsible and ethical is easy.

Synergy Tech has a program that offers consumers money back for their old Synergy computers so that the materials used to make the computer can be retained within a closed system. Which of the primary environmental goals does Synergy's program address?

Scenario 4.1 Use the following to answer the questions. Hershey Foods was founded in the nineteenth century by Milton Hershey, who had a strong ethical value system-always show integrity, be honest, and respect others. Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment. He also founded the Milton Hershey School, operating today as a cost-free, private home and school dedicated to helping children with social needs and limited resources. The company also focuses on environmental issues, such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps. Hershey Foods has an ethics compliance program that includes a code of ethics and training, guidelines for handling legal and ethical issues, an 800 number for assistance with ethical issues, and support from supervisors and human resource managers in dealing with ethical issues. However, in the last few years, Hershey has been criticized by several advocacy groups concerning the sourcing of its chocolate from West Africa where many of the companies use child labor. While Hershey is the largest chocolate candy producer in America, it lags behind other major chocolate producers with regard to certifying its chocolate as child labor-free. -Refer to Scenario 4.1. The fact that the Hershey company has recently reduced its waste by 360,000 pounds through a packaging redesign is evidence of its focus on

The more a person is exposed to unethical activity in the organizational environment, the more likely it is that he or she will behave unethically.

Any constituent who has a claim in some aspect of a company's products, operations, markets, industry, or outcomes is known as a(n)

A set of values, beliefs, goals, norms, and rituals shared by members of an organization is called

Product testing for reliability and quality helps to ensure a consumer's right to

According to the text, which of the following is not one of the factors that influence the ethical decision-making processes in a marketing organization?