Exam 4: Social Responsibility and Ethics in Marketing

Honeybees are disappearing at an alarming rate and since they pollinate about a third of all foods we eat,it is an important concern.That's why Haagen-Dazs launched a microsite to increase the awareness of the issue.In addition,it launched a "Twitcause" campaign on Twitter,raising $7,000 in 2 days.This example illustrates the positive consequences of

The more a person is exposed to unethical activity in the organizational environment,the more likely it is that he or she will behave unethically.

After a hurricane strikes the U.S.Gulf Coast,a tremendous demand for gas-powered generators occurs.Many of the local hardware and home supply stores have limited supplies of these items.However,Ace Hardware has a large inventory of these items.Traditionally,Ace has lower prices than the other competitors.What major ethical decisions is Ace likely to face with regard to the current issue?

To resolve a social responsibility issue,it is helpful to check with concerned consumer groups and industry or specific company policy regarding the activity.

According to the text,marketing ethics refers to principles and standards that define

Several mothers in Atlanta wanted to get the message to their city government that they were not happy with the nutritional quality of the food the city's school system served their children,especially at the current cost for a lunch.One of the mothers suggested they organize a protest at City Hall to get the lawmakers' attention.Another mother in the group suggested they all use their smart phones to go on Twitter and let others know the time and date of the protest.This small group was surprised at the number of other parents who were equally concerned about the food program,and so this small group decided to organize a flash mob.Over two hundred people showed up in a flash mob in front of City Hall - many of them with signs and banners.These mothers and other individuals are engaging in

The four basic rights outlined in the Consumer Bill of Rights include the right to safety,the right to be heard,the right to

Being socially responsible and ethical is easy.

A set of values,beliefs,goals,norms,and rituals shared by members of an organization is called

Define green marketing,and explain why it is difficult to implement.

A marketing compliance program must have oversight by a high-ranking person who is known to respect legal and ethical standards.

A cereal company advertises that its newly launched product can lower cholesterol although the company cannot provide evidence to substantiate this claim.This situation involves an ethical issue related to which element of the marketing mix?

StarKist Tuna has frequently extolled its dolphin-safe methods of catching tuna.This is an example of

What do environmentalists set as an objective for profitability?

Which of the following is not one of the four dimensions of social responsibility presented in your text?

Discuss the difference between social responsibility,ethics,and sustainability in marketing.

A marketer's failure to inform customers about changes in the quality of its products does not constitute an ethical issue.

Discuss the responsibilities of an ethics officer.

If Starbucks were to donate 5 percent of every coffee purchase to shelters for victims of domestic abuse for one month,this would be an example of

Who is typically responsible for creating,distributing,and enforcing a formal code of conduct?