Question 1

The forces of the marketing environment include

Accepted Answer

A) political,legal and regulatory,sociocultural,technological,economic,and competitive. 
B) sociocultural,legal,regulatory,economic,and competitive. 
C) legal,regulatory,political,and sociocultural. 
D) competitive and noncompetitive forces that affect most lifestyles. 
E) fairly static components. 
A) political,legal and regulatory,sociocultural,technological,economic,and competitive. 
B) sociocultural,legal,regulatory,economic,and competitive. 
C) legal,regulatory,political,and sociocultural. 
D) competitive and noncompetitive forces that affect most lifestyles. 
E) fairly static components. A

Question 2

Promotion can help sustain interest in established products that have long been available.

Accepted Answer

A) True 
 B)False  True

Question 3

The marketing concept is a management philosophy,not a second definition of marketing.

Accepted Answer

A) True 
 B)False  True

Question 4

Which of the following companies is the best example of a service marketer?

Accepted Answer

A) FedEx 
B) Sony 
C) Abercrombie & Fitch 
D) The Democratic Party 
E) General Electric 
A) FedEx 
B) Sony 
C) Abercrombie & Fitch 
D) The Democratic Party 
E) General Electric

Question 5

Organizations should define themselves not according to the products they produce but according to

Accepted Answer

A) how profitable they are. 
B) the price of their stock. 
C) the abundance of their product selection. 
D) how they treat employees. 
E) how they satisfy customers. 
A) how profitable they are. 
B) the price of their stock. 
C) the abundance of their product selection. 
D) how they treat employees. 
E) how they satisfy customers.

Question 6

Marketing consists primarily of selling and advertising.

Accepted Answer

A) True 
 B)False

Question 7

The marketing concept is best defined as

Accepted Answer

A) a second definition of marketing. 
B) a philosophy stating that an organization should try to satisfy customers' needs through a coordinated set of activities that allows the organization to achieve its goals. 
C) the performance of business activities that direct the flow of goods and services from producer to customer or user. 
D) a philosophy stating that an organization should attempt to accomplish its goals with no regard for the needs of customers. 
E) the inclusion of marketing activities in the activities of an organization. 
A) a second definition of marketing. 
B) a philosophy stating that an organization should try to satisfy customers' needs through a coordinated set of activities that allows the organization to achieve its goals. 
C) the performance of business activities that direct the flow of goods and services from producer to customer or user. 
D) a philosophy stating that an organization should attempt to accomplish its goals with no regard for the needs of customers. 
E) the inclusion of marketing activities in the activities of an organization.

Question 8

Customers are the focal point of all marketing activities.

Accepted Answer

A) True 
 B)False

Question 9

The application of mechanical and human efforts to either people or objects to provide intangible benefits to customers is known as a(n)

Accepted Answer

A) issue. 
B) experience. 
C) idea. 
D) good. 
E) service. 
A) issue. 
B) experience. 
C) idea. 
D) good. 
E) service.

Question 10

Consumers buying products online have dramatically affected the ____ variable of the marketing mix.

Accepted Answer

A) product 
B) price 
C) distribution 
D) research 
E) promotion 
A) product 
B) price 
C) distribution 
D) research 
E) promotion

Question 11

If Southwest Airlines offers a Groupon promotion for half-price fares,it must ensure that the number of allowable Groupon participants doesn't exceed the number of seats on the various flights in the promotion.It must also ensure that it has clearly stated the promotional guidelines online in the offer so consumers understand it fully.This relates to which of the following marketing management activities?

Accepted Answer

A) Strategic planning 
B) Planning 
C) Organizing 
D) Implementation 
E) Marketing control 
A) Strategic planning 
B) Planning 
C) Organizing 
D) Implementation 
E) Marketing control

Question 12

Scenario 1.1
Use the following to answer the questions.
Greensprings Cemetery in upstate New York,offers a full-service funeral and burial that is non-toxic to the environment.All materials used in the burial are natural and will decompose with no negative impact.Greensprings' service is relatively new in the United States,but services of this type are common in Great Britain.A typical burial in Greensprings' cemetery includes a casket made from bamboo,wicker,paper,or other natural material.There are no headstones of stone or concrete that will detract from the landscape,but trees and plants as "markers" are allowed.The cost for a burial at Greensprings is approximately $3,000,compared to about $6,000 at most traditional cemeteries.Although business was slow at first,Greensprings is now experiencing an increase in the number of burials,due to referrals and a newly-developed website.The owners of Greensprings were previously in the cemetery business,and are active conservationist and wanted to make their business more sustainable.After conducting research and finding that there were natural burial sites in Great Britain,they wanted to provide an alternative to other environmentally-conscious Americans like themselves.
-Refer to Scenario 1.1.Greensprings' competitors,the traditional cemeteries,focus on advertising and personal selling of their services.This indicates a(n)____ orientation.

Accepted Answer

A) sales 
B) marketing 
C) production 
D) environmental 
E) marketing concept 
A) sales 
B) marketing 
C) production 
D) environmental 
E) marketing concept

Question 13

Scenario 1.1
Use the following to answer the questions.
Greensprings Cemetery in upstate New York,offers a full-service funeral and burial that is non-toxic to the environment.All materials used in the burial are natural and will decompose with no negative impact.Greensprings' service is relatively new in the United States,but services of this type are common in Great Britain.A typical burial in Greensprings' cemetery includes a casket made from bamboo,wicker,paper,or other natural material.There are no headstones of stone or concrete that will detract from the landscape,but trees and plants as "markers" are allowed.The cost for a burial at Greensprings is approximately $3,000,compared to about $6,000 at most traditional cemeteries.Although business was slow at first,Greensprings is now experiencing an increase in the number of burials,due to referrals and a newly-developed website.The owners of Greensprings were previously in the cemetery business,and are active conservationist and wanted to make their business more sustainable.After conducting research and finding that there were natural burial sites in Great Britain,they wanted to provide an alternative to other environmentally-conscious Americans like themselves.
-Refer to Scenario 1.1.The customers of Greensprings Cemeteries are most likely choosing the Greensprings business because of its _______,which is evidence of a ______ _____.

Accepted Answer

A) Pricing;Sales orientation 
B) Environmental consciousness;Market orientation 
C) Novelty;Production orientation 
D) Environmental consciousness;Business orientation 
E) Pricing;Profit orientation 
A) Pricing;Sales orientation 
B) Environmental consciousness;Market orientation 
C) Novelty;Production orientation 
D) Environmental consciousness;Business orientation 
E) Pricing;Profit orientation

Question 14

Rob Donaldson runs a successful wholesale business that sells equipment to restaurants throughout the Midwest.He is considering purchasing his own fleet of trucks to deliver the equipment instead of relying on a shipper as he is currently doing.This most closely represents a decision about

Accepted Answer

A) which market he should target. 
B) the best way to distribute his products. 
C) how to effectively promote his business. 
D) the product he provides to his customer. 
E) which supplier he should use. 
A) which market he should target. 
B) the best way to distribute his products. 
C) how to effectively promote his business. 
D) the product he provides to his customer. 
E) which supplier he should use.

Question 15

Scenario 1.2
Use the following to answer the questions.
Paws and Claws Hotel is a full-service pet salon and boarding kennel.Paws and Claws has an interactive website where customers can directly book a grooming appointment,obedience class,or overnight accommodations for their dog or cat.Paws and Claws has several unexpected services,such as a 600-square foot swimming pool,complete with slide and dog-friendly graduated steps to help them exit the pool.Customers can also drop their dog or cat off each morning for pet day care.Paws and Claws has a pick-up and delivery service,webcams in every kennel so that pet families can view their pets while away,and pet "furniture" so that the cats and dogs can lie on sofas just like at home.Paws and Claws is also open 24 hours a day,365 days each year so that customers can pick up their pet at any time.
The cost for an overnight stay at Paws and Claws averages $50,compared to competing kennels at about $30.The day care costs are $25 for either a dog or cat.The majority of Paws and Claws' competitors don't offer the day care service,and require an two-day minimum for overnight stays.
Informal discussions with customers led to the addition of pet day care and 24-hour hours of operation.Previously,Paws and Claws was more interested in competing based on its prices.
-Refer to Scenario 1.2.Paws and Claws' addition of unexpected services,pick-up and delivery,and 24-hour access while charging a higher price than its competition is best described as which type of value?

Accepted Answer

A) Value = monetary price - customer benefits. 
B) Value = customer costs - customer benefits. 
C) Value = customer benefits - customer costs. 
D) Value = customer benefits - monetary price. 
E) Value = customer benefits - time and effort. 
A) Value = monetary price - customer benefits. 
B) Value = customer costs - customer benefits. 
C) Value = customer benefits - customer costs. 
D) Value = customer benefits - monetary price. 
E) Value = customer benefits - time and effort.

Question 16

When Campbell's introduced a line of low-sodium soups in response to customer demand,it was following which one of the following philosophies?

Accepted Answer

A) Selling concept 
B) Production concept 
C) Customer concept 
D) Marketing concept 
E) Retailing concept 
A) Selling concept 
B) Production concept 
C) Customer concept 
D) Marketing concept 
E) Retailing concept

Question 17

The public is becoming more aware of how marketers' activities affect the welfare of consumers and society.As a result,more firms are working to

Accepted Answer

A) raise prices in order to increase their profits so that they can contribute to philanthropic causes. 
B) reduce the quality of their products in order to save money and provide less expensive products to their consumers. 
C) reduce their profits by donating more time and money to improve social welfare and environmental conditions. 
D) enact laws requiring companies to work toward the welfare of customers and society. 
E) create a responsible approach to developing long-term relationships with customers and society. 
A) raise prices in order to increase their profits so that they can contribute to philanthropic causes. 
B) reduce the quality of their products in order to save money and provide less expensive products to their consumers. 
C) reduce their profits by donating more time and money to improve social welfare and environmental conditions. 
D) enact laws requiring companies to work toward the welfare of customers and society. 
E) create a responsible approach to developing long-term relationships with customers and society.

Question 18

The marketing concept is

Accepted Answer

A) a management philosophy. 
B) synonymous with exchange. 
C) a component of the marketing mix. 
D) a function of the marketing environment. 
E) focused solely on satisfying customer objectives. 
A) a management philosophy. 
B) synonymous with exchange. 
C) a component of the marketing mix. 
D) a function of the marketing environment. 
E) focused solely on satisfying customer objectives.

Question 19

Deciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Nike.

Accepted Answer

A) price 
B) good 
C) product 
D) promotion 
E) distribution 
A) price 
B) good 
C) product 
D) promotion 
E) distribution

Question 20

Marketing knowledge and skills

Accepted Answer

A) are not necessary for a nonprofit organization. 
B) enhance consumer awareness and help provide people with satisfying goods and services. 
C) constitute the marketing mix. 
D) were most important during the production era. 
E) are most valuable for advertising executives but less important for wholesalers and distributors. 
A) are not necessary for a nonprofit organization. 
B) enhance consumer awareness and help provide people with satisfying goods and services. 
C) constitute the marketing mix. 
D) were most important during the production era. 
E) are most valuable for advertising executives but less important for wholesalers and distributors.

The forces of the marketing environment include

Promotion can help sustain interest in established products that have long been available.

The marketing concept is a management philosophy,not a second definition of marketing.

Which of the following companies is the best example of a service marketer?

Organizations should define themselves not according to the products they produce but according to

Marketing consists primarily of selling and advertising.

The marketing concept is best defined as

Customers are the focal point of all marketing activities.

The application of mechanical and human efforts to either people or objects to provide intangible benefits to customers is known as a(n)

Consumers buying products online have dramatically affected the ____ variable of the marketing mix.

Rob Donaldson runs a successful wholesale business that sells equipment to restaurants throughout the Midwest.He is considering purchasing his own fleet of trucks to deliver the equipment instead of relying on a shipper as he is currently doing.This most closely represents a decision about

When Campbell's introduced a line of low-sodium soups in response to customer demand,it was following which one of the following philosophies?

The public is becoming more aware of how marketers' activities affect the welfare of consumers and society.As a result,more firms are working to

The marketing concept is

Deciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Nike.

Marketing knowledge and skills

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 1: An Overview of Strategic Marketing

The forces of the marketing environment include

Promotion can help sustain interest in established products that have long been available.

The marketing concept is a management philosophy,not a second definition of marketing.

Which of the following companies is the best example of a service marketer?

Organizations should define themselves not according to the products they produce but according to

Marketing consists primarily of selling and advertising.

The marketing concept is best defined as

Customers are the focal point of all marketing activities.

The application of mechanical and human efforts to either people or objects to provide intangible benefits to customers is known as a(n)

Consumers buying products online have dramatically affected the ____ variable of the marketing mix.

Rob Donaldson runs a successful wholesale business that sells equipment to restaurants throughout the Midwest.He is considering purchasing his own fleet of trucks to deliver the equipment instead of relying on a shipper as he is currently doing.This most closely represents a decision about

When Campbell's introduced a line of low-sodium soups in response to customer demand,it was following which one of the following philosophies?

The public is becoming more aware of how marketers' activities affect the welfare of consumers and society.As a result,more firms are working to

The marketing concept is

Deciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Nike.

Marketing knowledge and skills

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters