Question 1

The marketing concept stresses that a business organization can best achieve its goal by providing customer satisfaction through coordinated activities.

Accepted Answer

A) True 
 B)False

Question 2

Health Care Systems,Inc.rolls out an innovative nurse-on-call information system available online.The product is not widely accepted because patients don't see the need for such a service.This situation represents a failure in which aspect of implementing the marketing concept?

Accepted Answer

A) An information system to determine customer needs 
B) The organizational structure 
C) Top-management commitment 
D) Technological advancement 
E) Scanning corporate capabilities 
A) An information system to determine customer needs 
B) The organizational structure 
C) Top-management commitment 
D) Technological advancement 
E) Scanning corporate capabilities

Question 3

Which of the following scenarios involves the distribution element of the marketing mix?

Accepted Answer

A) Deciding whether or not a certain product should continue to be sold 
B) Determining whether an advertising message would be more effective on television or in magazines 
C) Choosing between a company jet or the airlines for executive travel 
D) Deciding whether or not to have retail outlets in addition to a website 
E) Developing a new warranty policy for an existing product 
A) Deciding whether or not a certain product should continue to be sold 
B) Determining whether an advertising message would be more effective on television or in magazines 
C) Choosing between a company jet or the airlines for executive travel 
D) Deciding whether or not to have retail outlets in addition to a website 
E) Developing a new warranty policy for an existing product

Question 4

A target market

Accepted Answer

A) involves a large number of customers. 
B) is a specific group of customers on whom a company focuses its marketing efforts. 
C) already has several competitors vying for customers' business. 
D) is the same as a salesperson's prospective client list. 
E) is a customer group classified as people with similar demographic characteristics. 
A) involves a large number of customers. 
B) is a specific group of customers on whom a company focuses its marketing efforts. 
C) already has several competitors vying for customers' business. 
D) is the same as a salesperson's prospective client list. 
E) is a customer group classified as people with similar demographic characteristics.

Question 5

Initiatives intended to improve an organization's positive impact on society and the natural environment are called

Accepted Answer

A) environmental marketing 
B) green marketing 
C) socially-responsible marketing 
D) energy-conscious marketing 
E) socially-conscious marketing 
A) environmental marketing 
B) green marketing 
C) socially-responsible marketing 
D) energy-conscious marketing 
E) socially-conscious marketing

Question 6

Kashi Heart to Heartᵀᴹ cereal is aimed at people concerned about their heart health.These people represent the Kashi

Accepted Answer

A) marketing mix. 
B) marketing strategy. 
C) target market. 
D) marketing tactic. 
E) consumer advocates. 
A) marketing mix. 
B) marketing strategy. 
C) target market. 
D) marketing tactic. 
E) consumer advocates.

Question 7

The marketing concept is a management philosophy that affects

Accepted Answer

A) only marketing activities. 
B) all efforts of the organization. 
C) mainly the efforts of sales personnel. 
D) mainly customer relations. 
E) only business organizations. 
A) only marketing activities. 
B) all efforts of the organization. 
C) mainly the efforts of sales personnel. 
D) mainly customer relations. 
E) only business organizations.

Question 8

Scenario 1.2
Use the following to answer the questions.
Paws and Claws Hotel is a full-service pet salon and boarding kennel.Paws and Claws has an interactive website where customers can directly book a grooming appointment,obedience class,or overnight accommodations for their dog or cat.Paws and Claws has several unexpected services,such as a 600-square foot swimming pool,complete with slide and dog-friendly graduated steps to help them exit the pool.Customers can also drop their dog or cat off each morning for pet day care.Paws and Claws has a pick-up and delivery service,webcams in every kennel so that pet families can view their pets while away,and pet "furniture" so that the cats and dogs can lie on sofas just like at home.Paws and Claws is also open 24 hours a day,365 days each year so that customers can pick up their pet at any time.
The cost for an overnight stay at Paws and Claws averages $50,compared to competing kennels at about $30.The day care costs are $25 for either a dog or cat.The majority of Paws and Claws' competitors don't offer the day care service,and require an two-day minimum for overnight stays.
Informal discussions with customers led to the addition of pet day care and 24-hour hours of operation.Previously,Paws and Claws was more interested in competing based on its prices.
-Refer to Scenario 1.2.Previously,Paws and Claws was most likely using a ____ orientation,while now it is now in the process of employing the _______.

Accepted Answer

A) Sales;Marketing concept. 
B) Sales;Marketing mix. 
C) Promotion;Marketing concept. 
D) Sales;Promotion orientation. 
E) Sales;Product orientation. 
A) Sales;Marketing concept. 
B) Sales;Marketing mix. 
C) Promotion;Marketing concept. 
D) Sales;Promotion orientation. 
E) Sales;Product orientation.

Question 9

Organizing marketing activities hinges on coordination of marketing activities,motivation of marketing personnel,and effective communication within the unit.

Accepted Answer

A) True 
 B)False

Question 10

The marketing environment is a set of static,unchanging surroundings.

Accepted Answer

A) True 
 B)False

Question 11

Marketing activities are

Accepted Answer

A) used by all sizes of organizations including for-profit,nonprofit,and government agencies. 
B) limited to use by larger for-profit and nonprofit organizations. 
C) implemented only to increase profits for the organization and to expand the scope of its customer base. 
D) used by all types and sizes of businesses but are not used by nonprofit organizations. 
E) used by small businesses and small nonprofit organizations the most. 
A) used by all sizes of organizations including for-profit,nonprofit,and government agencies. 
B) limited to use by larger for-profit and nonprofit organizations. 
C) implemented only to increase profits for the organization and to expand the scope of its customer base. 
D) used by all types and sizes of businesses but are not used by nonprofit organizations. 
E) used by small businesses and small nonprofit organizations the most.

Question 12

The primary value that a marketer expects to receive from a customer in an exchange relationship is

Accepted Answer

A) the price charged for the product. 
B) customer satisfaction. 
C) references to other potential customers. 
D) quality merchandise that meets expectations. 
E) few returns of the merchandise purchased. 
A) the price charged for the product. 
B) customer satisfaction. 
C) references to other potential customers. 
D) quality merchandise that meets expectations. 
E) few returns of the merchandise purchased.

Question 13

Achievement of the firm's overall goals is part of the marketing concept.

Accepted Answer

A) True 
 B)False

Question 14

The element of the marketing mix used to increase awareness of a product or company is

Accepted Answer

A) communication. 
B) product. 
C) price. 
D) distribution. 
E) promotion. 
A) communication. 
B) product. 
C) price. 
D) distribution. 
E) promotion.

Question 15

Changing the hours of operation for a service business involves the ____ component of the marketing mix.

Accepted Answer

A) product 
B) price 
C) distribution 
D) promotion 
E) marketing concept 
A) product 
B) price 
C) distribution 
D) promotion 
E) marketing concept

Question 16

Which of the following would not be a customer cost considered in determination of product value?

Accepted Answer

A) Product's purchase price 
B) Time spent purchasing the product 
C) Effort spent purchasing the product 
D) Benefits received in the exchange for the products 
E) Risk of purchasing the product 
A) Product's purchase price 
B) Time spent purchasing the product 
C) Effort spent purchasing the product 
D) Benefits received in the exchange for the products 
E) Risk of purchasing the product

Question 17

Define the term target market and provide an example for a product of your choice.

Accepted Answer

The answer of Define the term target market and provide...

Question 18

When Ikea showcases rooms of furniture on its website,it lists each item in the room.However,if customers like all of the items,they can purchase them as a bundle.Which of the following aspects of the marketing mix is Ikea likely altering?

Accepted Answer

A) Price 
B) Promotion 
C) Distribution 
D) Product 
E) Target market 
A) Price 
B) Promotion 
C) Distribution 
D) Product 
E) Target market

Question 19

Discuss the evolution of the marketing concept through the various types of orientation.

Accepted Answer

The answer of Discuss the evolution of the marketing concept...

Question 20

Approximately 20 percent of civilian employees in this country perform marketing activities.

Accepted Answer

A) True 
 B)False

The marketing concept stresses that a business organization can best achieve its goal by providing customer satisfaction through coordinated activities.

Health Care Systems,Inc.rolls out an innovative nurse-on-call information system available online.The product is not widely accepted because patients don't see the need for such a service.This situation represents a failure in which aspect of implementing the marketing concept?

Which of the following scenarios involves the distribution element of the marketing mix?

A target market

Initiatives intended to improve an organization's positive impact on society and the natural environment are called

Kashi Heart to Heartᵀᴹ cereal is aimed at people concerned about their heart health.These people represent the Kashi

The marketing concept is a management philosophy that affects

Organizing marketing activities hinges on coordination of marketing activities,motivation of marketing personnel,and effective communication within the unit.

The marketing environment is a set of static,unchanging surroundings.

Marketing activities are

The primary value that a marketer expects to receive from a customer in an exchange relationship is

Achievement of the firm's overall goals is part of the marketing concept.

The element of the marketing mix used to increase awareness of a product or company is

Changing the hours of operation for a service business involves the ____ component of the marketing mix.

Which of the following would not be a customer cost considered in determination of product value?

Define the term target market and provide an example for a product of your choice.

When Ikea showcases rooms of furniture on its website,it lists each item in the room.However,if customers like all of the items,they can purchase them as a bundle.Which of the following aspects of the marketing mix is Ikea likely altering?

Discuss the evolution of the marketing concept through the various types of orientation.

Approximately 20 percent of civilian employees in this country perform marketing activities.

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 1: An Overview of Strategic Marketing

The marketing concept stresses that a business organization can best achieve its goal by providing customer satisfaction through coordinated activities.

Health Care Systems,Inc.rolls out an innovative nurse-on-call information system available online.The product is not widely accepted because patients don't see the need for such a service.This situation represents a failure in which aspect of implementing the marketing concept?

Which of the following scenarios involves the distribution element of the marketing mix?

A target market

Initiatives intended to improve an organization's positive impact on society and the natural environment are called

Kashi Heart to Heartᵀᴹ cereal is aimed at people concerned about their heart health.These people represent the Kashi

The marketing concept is a management philosophy that affects

Organizing marketing activities hinges on coordination of marketing activities,motivation of marketing personnel,and effective communication within the unit.

The marketing environment is a set of static,unchanging surroundings.

Marketing activities are

The primary value that a marketer expects to receive from a customer in an exchange relationship is

Achievement of the firm's overall goals is part of the marketing concept.

The element of the marketing mix used to increase awareness of a product or company is

Changing the hours of operation for a service business involves the ____ component of the marketing mix.

Which of the following would not be a customer cost considered in determination of product value?

Define the term target market and provide an example for a product of your choice.

When Ikea showcases rooms of furniture on its website,it lists each item in the room.However,if customers like all of the items,they can purchase them as a bundle.Which of the following aspects of the marketing mix is Ikea likely altering?

Discuss the evolution of the marketing concept through the various types of orientation.

Approximately 20 percent of civilian employees in this country perform marketing activities.

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters