Exam 4: Social Responsibility and Ethics in Marketing

Marketers' contributions of resources to community causes such as education,recreation,and others illustrate social responsibility on a community-relations level.

An organization's obligation to maximize its positive impact and minimize its negative impact on society is known as social accountability.

Which of the following is a primary difference between cause-related marketing and strategic philanthropy?

Discuss some of the important ethical issues in marketing.

All companies have a responsibility to ____ so they can provide a return on investment to their owners and investors,create jobs for the community,and contribute goods and services to the economy.

Synergy Tech has a program that offers consumers money back for their old Synergy computers so that the materials used to make the computer can be retained within a closed system.Which of the primary environmental goals does Synergy's program address?

If other persons within an organization approve of an activity and the activity is legal but not customary in the industry,the activity is probably both ethical and socially responsible.

Which one of the following statements about codes of conduct (ethics)is false?

Which of the following is the best example of strategic philanthropy for Staples,the large office supply chain?

L'Oreal,a manufacturer of personal care and beauty products has a focus on sustainability.It has developed eco-packaging,eliminated many potentially harmful chemicals from its products,and has improved its production systems to reduce waste.What major social responsibility issue is L'Oreal addressing?

Which of the following is the best definition of cause-related marketing?

Which of the following statements about codes of conduct is true?

According to President Kennedy's consumer bill of rights,the right to choose means that

Green marketing refers to the packaging of products in green containers that blend in with the environment.

After news reports that pharmaceutical giant Merck was aware that its arthritis-fighting drug Vioxx may cause heart problems,the firm's stock plummeted and hundreds of lawsuits were filed against the company.This demonstrates what can occur if firms ignore

Scenario 4.2 Use the following to answer the questions. WhiteWave Foods,producer of brands such as Silk Soymilk,specializes in manufacturing innovative and nutritious food products.Silk Soymilk was first launched in 1996,and is committed to the health of its customers,as well as the health of the planet.At Silk,they have offset all of their energy consumption with wind power,preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year.Silk Soymilk is made from a mixture of organic and natural,non-genetically modified soy beans,reducing the amount of pesticides in the air,soil,and water.Since 2002 they have been sponsoring the FarmAid concert,whose mission is to is to keep family farmers on their land and ensure a safe,healthy food supply for all Americans. -Refer to Scenario 4.2.The use of wind power to offset energy consumption by Silk Soymilk's parent company demonstrates its commitment to

A bribe offered to benefit an organization is generally considered acceptable.

Amanda believes that the corporate culture at her company is best conveyed in informal ways.What are some informal ways that corporate culture is most likely to be expressed?

Top management sets the ethical tone for the entire organization.

Because laws are often difficult to interpret and understand,company codes of conduct and compliance programs should