Exam 4: Social Responsibility and Ethics in Marketing

As a media buyer for the Angelo Agency,Philip knows that no one ever checks to see if his phone calls are business related or personal.With regard to ethical behavior,this situation relates most closely to

Ben and Jerry's has long been known for its focus on social responsibility,sustainability,and its positive relationships with its employees.Additionally,when Ben and Jerry's developed its long-term strategy,it was sure to include philanthropic initiatives and their relationship with its business goals.Which of the following would be the primary recipients of the benefits of Ben and Jerry's focus on strategic philanthropy?

Carrie,a new salesperson for Brenham Foods,calls in an order for twice the amount of merchandise that Corner Market requested because she knows that it will increase her sales and will not be noticed by Corner Market.This is an example of how ____ influences ethical decision making.

Define marketing citizenship and describe the impact of its dimensions on organizations.

Who drafted the Consumer Bill of Rights?

____ are formalized rules and standards that describe what a company expects of its employees in terms of ethical behavior.

Bridgewater,Inc.produces its industrial components in several developing countries outside the United States.The majority of Bridgewater's customers are in the U.S.and Canada.One of Bridgewater's customers is Craft Care,who uses Bridgewater components in the production of child car seats.Recently,there was a recall of Craft Care's car seats due to serious injuries,which the company has traced back to Bridgewater's components.If Bridgewater knew about the faulty components,but failed to notify Craft Care,it would have been engaging in unethical behavior with regard to which of the following marketing issue areas?

Tasha recently changed employers within the same industry.At her old company,employees routinely took home company pens,pencils,paperclips,and note pads,and they frequently made personal long-distance calls on company phones.Tasha observes that employees do not engage in such practices at her new company.What Tasha sees is best described as a difference in

An ethical issue is an identifiable problem,situation,or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.

According to some environmentalists,what are the three types of products that all products should be reduced to?

Companies that incorporate ethics and social responsibility into their strategic plans are likely to experience

Warnings on television commercials for prescription drugs include a list of sometimes grotesque side effects that are possible when taking that particular drug.The consumer right to ____ most applies to these commercials.

Four dimensions of social responsibility are economic,legal,ethical,and philanthropic.

Within the scope of her job,Sue Hanson gives ethics advice,disseminates a code of ethics,reviews the code of ethics,and takes action on ethics violations.Sue is the ____ in her company.

Which of the following is not one of the four objectives that environmentalists believe companies should implement in order to sustain the natural environment?

Consumerism is

Kaitlyn understands that even small businesses like her local catering business have certain responsibilities to society.She knows that she must abide by the laws that apply to her business and try to make a profit.What are the other obligations Kaitlyn should know?

In a classroom discussion,Jacob agrees with Marcie that consumers generally want biodegradable beverage cups.However,he says that businesses in that industry must evaluate whether

Any constituent who has a claim in some aspect of a company's products,operations,markets,industry,or outcomes is known as a(n)

In a meeting with key personnel,Watson Corporation's president speaks to the firm's managers about social responsibility in business today.He suggests that the key to being socially responsible is to