Exam 4: Social Responsibility and Ethics in Marketing

What are some ways to determine if an activity is ethical or socially responsible?

At the most basic level of marketing citizenship,marketers have an obligation to contribute funds to philanthropic causes.

Which of the following is not a dimension of social responsibility and marketing citizenship?

Opportunity provides a pressure that may determine ethical decisions in marketing.Opportunity is best thought of as

Distribution-related ethical issues arise when marketers

Target's Take Charge of Education program donates 1 percent of a customer's total purchase to the school of his or her choice.What social responsibility issue does this program address?

Which of the following statements best summarizes the perspective that most marketing managers have on unethical behavior?

Product testing for reliability and quality helps to ensure a consumer's right to

Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a ____ orientation.

Pressures to substitute inferior materials to reduce costs may result in product-related issues.

Manipulating a product's availability for purposes of exploitation and forcing intermediaries to behave in a specific manner are ethical issues in distribution.

It is possible to improve ethical behavior in an organization by

There are few costs associated with being socially responsible and satisfying society's demands.

How can a code of conduct encourage ethical behavior in an organization?

Beth is responsible for the product line of Avenger Transformer action figures.In testing her firm's new TV ads,Beth discovers some children think many of the toys can actually fly.Beth knows that there are only a few children in the groups aged 3 to 5 that believe this,so she decides to use children over age 5 as her target market.Since the ads will be shown on programs that have her target market as its viewers,Beth decides to include a statement "figures do not actually fly" on the bottom of the screen.However,she still faces an ethical decision regarding which element(s)of the marketing mix?

Scenario 4.1 Use the following to answer the questions. Hershey Foods was founded in the nineteenth century by Milton Hershey,who had a strong ethical value system-always show integrity,be honest,and respect others.Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment.He also founded the Milton Hershey School,operating today as a cost-free,private home and school dedicated to helping children with social needs and limited resources.The company also focuses on environmental issues,such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps.Hershey Foods has an ethics compliance program that includes a code of ethics and training,guidelines for handling legal and ethical issues,an 800 number for assistance with ethical issues,and support from supervisors and human resource managers in dealing with ethical issues.However,in the last few years,Hershey has been criticized by several advocacy groups concerning the sourcing of its chocolate from West Africa where many of the companies use child labor.While Hershey is the largest chocolate candy producer in America,it lags behind other major chocolate producers with regard to certifying its chocolate as child labor-free. -Refer to Scenario 4.1.The criticism of Hershey's sourcing for chocolate is an example of ____,while the potential use of child labor to produce Hershey products impacts its level of commitment to ______.

Bribery is a pricing-related ethical issue.

The RedCap Corporation is committed to social responsibility.It is looking for a new shipping partner and has found LogiSpec,one that seems to be perfect since it employs individuals with disabilities,contributes a portion of profit to the local school system,and allows its employees to work on flex-time.RedCap is very interested in LogiSpec's attention to social responsibility.However,its pricing is almost 12% higher than other shippers RedCap is considering.The fact that RedCaps' decision has to balance the company's desire for social responsibility and investors' desires for profits is an example of a(n)____ responsibility.

McDonald's supports and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones.McDonald's action demonstrates the fulfillment of ____ responsibility.

A business that contributes resources to the community to improve the quality of life is taking on a(n)____ responsibility.