Question 1

According to the consumer bill of rights,the right to be informed means that

Accepted Answer

A) consumers' interests will receive full and sympathetic consideration in the formulation of government policy. 
B) consumers should have access to a variety of goods and services at competitive prices. 
C) consumers should have access to and the opportunity to review all relevant information about a product before buying it. 
D) marketers have an obligation not to knowingly market a product that could harm consumers. 
E) consumers should be told when the quality of a product has changed. 
A) consumers' interests will receive full and sympathetic consideration in the formulation of government policy. 
B) consumers should have access to a variety of goods and services at competitive prices. 
C) consumers should have access to and the opportunity to review all relevant information about a product before buying it. 
D) marketers have an obligation not to knowingly market a product that could harm consumers. 
E) consumers should be told when the quality of a product has changed.

Question 2

In Europe,companies can voluntarily apply for a designation to indicate that their product is less harmful to the environment than competing products.This label is known as the

Accepted Answer

A) Green Marketing Stamp. 
B) Eco-label. 
C) Forest Stewardship Seal. 
D) Better Product Project. 
E) Good Housekeeping Seal. 
A) Green Marketing Stamp. 
B) Eco-label. 
C) Forest Stewardship Seal. 
D) Better Product Project. 
E) Good Housekeeping Seal.

Question 3

Instead of addressing the question ____,many environmentalists and marketers believe the question should be ____.

Accepted Answer

A) "How can we reduce costs?";"How can we keep prices low?" 
B) "Where should we dispose of waste?";"How can we protect society?" 
C) "How can we make products better?";"How can we reduce waste?" 
D) "How can environmentalism be profitable?";"Where is the benefit of environmental efforts?" 
E) "What should we do with our waste?";"How can we produce products without waste?" 
A) "How can we reduce costs?";"How can we keep prices low?" 
B) "Where should we dispose of waste?";"How can we protect society?" 
C) "How can we make products better?";"How can we reduce waste?" 
D) "How can environmentalism be profitable?";"Where is the benefit of environmental efforts?" 
E) "What should we do with our waste?";"How can we produce products without waste?"

Question 4

Three factors that influence the ethical decision-making process in marketing include

Accepted Answer

A) individual factors,organizational culture,and peer influence. 
B) opportunity,personal moral philosophies,and situational variables. 
C) individual factors,organizational factors,and opportunity. 
D) social forces,laws,and organizational factors. 
E) peer influences,personal moral philosophies,and opportunity. 
A) individual factors,organizational culture,and peer influence. 
B) opportunity,personal moral philosophies,and situational variables. 
C) individual factors,organizational factors,and opportunity. 
D) social forces,laws,and organizational factors. 
E) peer influences,personal moral philosophies,and opportunity.

Question 5

Marketing ethics goes beyond legal issues,although ethical disputes must sometimes be resolved in court.

Accepted Answer

A) True 
 B)False

Question 6

The boundary between legal and ethical issues is

Accepted Answer

A) clearly distinguished. 
B) blurred. 
C) nonexistent. 
D) determined by the courts. 
E) determined by marketing managers. 
A) clearly distinguished. 
B) blurred. 
C) nonexistent. 
D) determined by the courts. 
E) determined by marketing managers.

Question 7

Codes of conduct are also frequently known as

Accepted Answer

A) ethics mandates. 
B) codes of ethics. 
C) corporate culture. 
D) ethics compliance programs. 
E) moral codes. 
A) ethics mandates. 
B) codes of ethics. 
C) corporate culture. 
D) ethics compliance programs. 
E) moral codes.

Question 8

Cause-related marketing refers to the specific development,pricing,promotion,and distribution of products that do not harm the natural environment.

Accepted Answer

A) True 
 B)False

Question 9

Marketing ethics refers to principles and standards that define acceptable conduct in marketing.

Accepted Answer

A) True 
 B)False

Question 10

The effect that coworkers have on the ethical decision-making process depends on a person's exposure to ethical and unethical behavior.Which of the following statements about ethical decision making is true?

Accepted Answer

A) The more a person is exposed to ethical activity in the organization,the more likely he or she will behave unethically. 
B) The more a person is exposed to unethical activity in the organization,the more likely he or she will behave unethically. 
C) The more a person is exposed to unethical activity in the organization,the less likely he or she will pay attention to that activity. 
D) The more a person is exposed to ethical activity in the organization,the less likely he or she will pay attention to that activity. 
E) Exposure to ethical and unethical activity has no effect on a person's decision-making process. 
A) The more a person is exposed to ethical activity in the organization,the more likely he or she will behave unethically. 
B) The more a person is exposed to unethical activity in the organization,the more likely he or she will behave unethically. 
C) The more a person is exposed to unethical activity in the organization,the less likely he or she will pay attention to that activity. 
D) The more a person is exposed to ethical activity in the organization,the less likely he or she will pay attention to that activity. 
E) Exposure to ethical and unethical activity has no effect on a person's decision-making process.

Question 11

The most basic principles of marketing ethics are

Accepted Answer

A) philanthropic responsibilities. 
B) economic responsibilities. 
C) universally accepted behaviors. 
D) written as laws and regulations. 
E) included in the marketing code of ethics. 
A) philanthropic responsibilities. 
B) economic responsibilities. 
C) universally accepted behaviors. 
D) written as laws and regulations. 
E) included in the marketing code of ethics.

Question 12

An ethical issue is

Accepted Answer

A) likely to arise when an employee's moral philosophy is consistent with the organization's expectations of the employee's behavior. 
B) an identifiable problem,situation,or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong. 
C) most often found in personal selling situations. 
D) easily resolved by consulting written laws and regulations. 
E) characterized by a blatant disregard for human rights and equality. 
A) likely to arise when an employee's moral philosophy is consistent with the organization's expectations of the employee's behavior. 
B) an identifiable problem,situation,or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong. 
C) most often found in personal selling situations. 
D) easily resolved by consulting written laws and regulations. 
E) characterized by a blatant disregard for human rights and equality.

Question 13

____ ethical issues generally surface when companies fail to disclose risks associated with a product or information regarding its function,value,or use.

Accepted Answer

A) Promotion-related 
B) Distribution 
C) Corporate 
D) Product-related 
E) Safety 
A) Promotion-related 
B) Distribution 
C) Corporate 
D) Product-related 
E) Safety

Question 14

The Transportation Division of the GE Corporation is located in a small city which has limited economic growth at this time.Due to the condition of the local school system,GE contributed $2 million to repair and revive it,stating that GE believed in education for the community.This action would imply that GE is in which level of the pyramid of social responsibility?

Accepted Answer

A) ethical 
B) legal 
C) cost 
D) philanthropic 
E) economic 
A) ethical 
B) legal 
C) cost 
D) philanthropic 
E) economic

Question 15

Socially responsible business practices have provided all of the following benefits except

Accepted Answer

A) creating goodwill toward the organization. 
B) attracting employees. 
C) reducing marketing costs. 
D) generating publicity for the firm. 
E) positively impacting local communities. 
A) creating goodwill toward the organization. 
B) attracting employees. 
C) reducing marketing costs. 
D) generating publicity for the firm. 
E) positively impacting local communities.

Question 16

The adoption of a strategic focus for fulfilling the economic,legal,ethical,and philanthropic social responsibilities expected by stakeholders is called

Accepted Answer

A) marketing citizenship. 
B) social responsibility. 
C) stakeholders. 
D) cause-related marketing. 
E) strategic philanthropy. 
A) marketing citizenship. 
B) social responsibility. 
C) stakeholders. 
D) cause-related marketing. 
E) strategic philanthropy.

Question 17

If a person is rewarded for developing a deceptive advertisement,he or she probably will not engage in such behavior in the future.

Accepted Answer

A) True 
 B)False

Question 18

Employees can easily determine what behavior is acceptable even in organizations that do not have ethics compliance programs and policies on conduct.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following statements is false?

Accepted Answer

A) If an ethical or social responsibility issue can withstand open discussion that results in agreement or limited debate,an acceptable solution may exist. 
B) A company that supports both socially responsible decisions and adheres to a code of conduct is likely to have a positive impact on society. 
C) If other persons in the organization approve of an activity and it is legal and customary within the industry,chances are that the activity is acceptable from both an ethical and social responsibility perspective. 
D) Social responsibility and marketing ethics are interrelated. 
E) Social responsibility and marketing ethics are the same thing and can be used interchangeably. 
A) If an ethical or social responsibility issue can withstand open discussion that results in agreement or limited debate,an acceptable solution may exist. 
B) A company that supports both socially responsible decisions and adheres to a code of conduct is likely to have a positive impact on society. 
C) If other persons in the organization approve of an activity and it is legal and customary within the industry,chances are that the activity is acceptable from both an ethical and social responsibility perspective. 
D) Social responsibility and marketing ethics are interrelated. 
E) Social responsibility and marketing ethics are the same thing and can be used interchangeably.

Question 20

Justin believes that certain conditions at his company are very conducive to engaging in unethical behavior because these conditions provide rewards such as faster promotions and better salaries for those who bend the rules.Justin's company seems to allow ____ for unethical behavior.

Accepted Answer

A) peer pressure 
B) individuality 
C) corporate culture 
D) exposure 
E) opportunity 
A) peer pressure 
B) individuality 
C) corporate culture 
D) exposure 
E) opportunity

According to the consumer bill of rights,the right to be informed means that

In Europe,companies can voluntarily apply for a designation to indicate that their product is less harmful to the environment than competing products.This label is known as the

Instead of addressing the question ,many environmentalists and marketers believe the question should be .

Three factors that influence the ethical decision-making process in marketing include

Marketing ethics goes beyond legal issues,although ethical disputes must sometimes be resolved in court.

The boundary between legal and ethical issues is

Codes of conduct are also frequently known as

Cause-related marketing refers to the specific development,pricing,promotion,and distribution of products that do not harm the natural environment.

Marketing ethics refers to principles and standards that define acceptable conduct in marketing.

The effect that coworkers have on the ethical decision-making process depends on a person's exposure to ethical and unethical behavior.Which of the following statements about ethical decision making is true?

The most basic principles of marketing ethics are

An ethical issue is

____ ethical issues generally surface when companies fail to disclose risks associated with a product or information regarding its function,value,or use.

Socially responsible business practices have provided all of the following benefits except

The adoption of a strategic focus for fulfilling the economic,legal,ethical,and philanthropic social responsibilities expected by stakeholders is called

If a person is rewarded for developing a deceptive advertisement,he or she probably will not engage in such behavior in the future.

Employees can easily determine what behavior is acceptable even in organizations that do not have ethics compliance programs and policies on conduct.

Which of the following statements is false?

Justin believes that certain conditions at his company are very conducive to engaging in unethical behavior because these conditions provide rewards such as faster promotions and better salaries for those who bend the rules.Justin's company seems to allow ____ for unethical behavior.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 4: Social Responsibility and Ethics in Marketing

According to the consumer bill of rights,the right to be informed means that

In Europe,companies can voluntarily apply for a designation to indicate that their product is less harmful to the environment than competing products.This label is known as the

Instead of addressing the question ____,many environmentalists and marketers believe the question should be ____.

Three factors that influence the ethical decision-making process in marketing include

Marketing ethics goes beyond legal issues,although ethical disputes must sometimes be resolved in court.

The boundary between legal and ethical issues is

Codes of conduct are also frequently known as

Cause-related marketing refers to the specific development,pricing,promotion,and distribution of products that do not harm the natural environment.

Marketing ethics refers to principles and standards that define acceptable conduct in marketing.

The effect that coworkers have on the ethical decision-making process depends on a person's exposure to ethical and unethical behavior.Which of the following statements about ethical decision making is true?

The most basic principles of marketing ethics are

An ethical issue is

____ ethical issues generally surface when companies fail to disclose risks associated with a product or information regarding its function,value,or use.

Socially responsible business practices have provided all of the following benefits except

The adoption of a strategic focus for fulfilling the economic,legal,ethical,and philanthropic social responsibilities expected by stakeholders is called

If a person is rewarded for developing a deceptive advertisement,he or she probably will not engage in such behavior in the future.

Employees can easily determine what behavior is acceptable even in organizations that do not have ethics compliance programs and policies on conduct.

Which of the following statements is false?

Justin believes that certain conditions at his company are very conducive to engaging in unethical behavior because these conditions provide rewards such as faster promotions and better salaries for those who bend the rules.Justin's company seems to allow ____ for unethical behavior.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Marketing Research and Information Systems

Target Markets: Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts

Developing and Managing Products

Services Marketing

Branding and Packaging

Marketing Channels and Supply-Chain Management

Retailing, direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Instead of addressing the question ,many environmentalists and marketers believe the question should be .