Exam 4: Social Responsibility and Ethics in Marketing

When marketing activities deviate from accepted standards,the exchange process can break down,resulting in customer dissatisfaction,lack of trust,and lawsuits.

It is not important to consistently enforce standards and impose penalties or punishment on those who violate codes of conduct.

Marketing ethics and social responsibility mean the same thing.

If Hefty Bags expresses concern that its products are having too great an impact on the pollution of ground water under landfills,this concern is directly related to the firm's

Define and describe the importance of social responsibility in marketing.

Since most ethical choices pertaining to marketing decisions are jointly made,an organization must ensure the ____ reflects the organization's values,beliefs and norms.

One way in which marketers can demonstrate social responsibility is through programs in sustainability.Which of the following is not included as a goal of sustainability?

Codes of conduct (ethics)must be detailed enough to take every situation into account.

Social responsibility is an organization's obligation to maximize its positive impact and minimize its negative impact on society.

Three important factors that influence ethical decisions in marketing are individual factors,organizational factors,and opportunity.

People learn values and principles through socialization by family members,social groups,religion,and formal education.

Products that may do harm to the natural environment are inconsistent with

In response to organizational pressure to perform,Barry used a deceptive sales tactic to obtain a major sales contract.He was surprised that he wasn't punished for his behavior and even received a substantial bonus for securing the contract.Given the same opportunity in the future,Barry will most likely

Marketing ethics relates to individual and group evaluations about what is right or wrong in a particular marketing decision-making situation;social responsibility deals with the total impact of marketing decisions on society.

Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.

It is easy to distinguish between legal and ethical issues.

Which of the following is not usually a responsibility of an ethics officer?

According to research,only a small percentage of consumers have a more positive opinion of an organization when it supports causes they care about.

Product-related ethical issues arise when marketers

The practice of linking a firm's product marketing to a particular social cause on an ongoing or short-term basis is known as