Exam 4: Social Responsibility and Ethics in Marketing

The right to be informed means that consumers should be treated fairly when they complain to marketers about their products.

Companies should promote individuals prone to misconduct to management positions.

Priya knows that her company has a formal code of conduct,but she does not see this code being equally and consistently applied to all employees.Priya believes that this sporadic enforcement of the formal code only enhances the ____ for committing unethical acts.

Any time an activity causes managers or consumers to feel manipulated or cheated,a marketing ethics issue exists,regardless of the legality of that activity.

All of the following are factors that influence the ethical decision-making process except

At times,large retailers such as Walmart may be accused of coercion in dealing with intermediaries because of the amount of power and control these large companies have over many of their suppliers.This is most potentially a ____ related ethical issue.

Angela organized a boycott of a local restaurant because of the owner's obvious prejudicial treatment of Hispanics.Angela's action would most likely be called

Which of the following statements about social responsibility is correct?

As far as prices are concerned,environmentalists believe prices should

Employees,coworkers,or superiors do not influence the ethical decision-making process.

____ is (are)most likely to improve ethical behavior in a marketing organization.

Scenario 4.2 Use the following to answer the questions. WhiteWave Foods,producer of brands such as Silk Soymilk,specializes in manufacturing innovative and nutritious food products.Silk Soymilk was first launched in 1996,and is committed to the health of its customers,as well as the health of the planet.At Silk,they have offset all of their energy consumption with wind power,preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year.Silk Soymilk is made from a mixture of organic and natural,non-genetically modified soy beans,reducing the amount of pesticides in the air,soil,and water.Since 2002 they have been sponsoring the FarmAid concert,whose mission is to is to keep family farmers on their land and ensure a safe,healthy food supply for all Americans. -Refer to Scenario 4.2.Silk Soymilk's use of organic,non-genetically modified soybeans in its product is an example of

Scenario 4.1 Use the following to answer the questions. Hershey Foods was founded in the nineteenth century by Milton Hershey,who had a strong ethical value system-always show integrity,be honest,and respect others.Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment.He also founded the Milton Hershey School,operating today as a cost-free,private home and school dedicated to helping children with social needs and limited resources.The company also focuses on environmental issues,such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps.Hershey Foods has an ethics compliance program that includes a code of ethics and training,guidelines for handling legal and ethical issues,an 800 number for assistance with ethical issues,and support from supervisors and human resource managers in dealing with ethical issues.However,in the last few years,Hershey has been criticized by several advocacy groups concerning the sourcing of its chocolate from West Africa where many of the companies use child labor.While Hershey is the largest chocolate candy producer in America,it lags behind other major chocolate producers with regard to certifying its chocolate as child labor-free. -Refer to Scenario 4.1.Milton Hershey contributed resources to the community to improve the overall quality of life for consumers,employees,and the community in general.This reflected his ____ responsibility.

Although openness is not the solution to ethics issues,it does create trust and facilitates learning relationships.

It is possible to improve ethical behavior in an organization by eliminating unethical persons and improving the organization's ethical standards.

When is the best time to deal with marketing exchange problems concerning ethics?

Which of the following statements about implementing an ethics and legal compliance program is false?

Scenario 4.2 Use the following to answer the questions. WhiteWave Foods,producer of brands such as Silk Soymilk,specializes in manufacturing innovative and nutritious food products.Silk Soymilk was first launched in 1996,and is committed to the health of its customers,as well as the health of the planet.At Silk,they have offset all of their energy consumption with wind power,preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year.Silk Soymilk is made from a mixture of organic and natural,non-genetically modified soy beans,reducing the amount of pesticides in the air,soil,and water.Since 2002 they have been sponsoring the FarmAid concert,whose mission is to is to keep family farmers on their land and ensure a safe,healthy food supply for all Americans. -Refer to Scenario 4.2.Silk Soymilk's parent company,WhiteWave Foods,is currently operating at the ____ level of the social responsibility pyramid.

Scenario 4.2 Use the following to answer the questions. WhiteWave Foods,producer of brands such as Silk Soymilk,specializes in manufacturing innovative and nutritious food products.Silk Soymilk was first launched in 1996,and is committed to the health of its customers,as well as the health of the planet.At Silk,they have offset all of their energy consumption with wind power,preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year.Silk Soymilk is made from a mixture of organic and natural,non-genetically modified soy beans,reducing the amount of pesticides in the air,soil,and water.Since 2002 they have been sponsoring the FarmAid concert,whose mission is to is to keep family farmers on their land and ensure a safe,healthy food supply for all Americans. -Refer to Scenario 4.2.Silk Soymilk's sponsorship of the FarmAid concert is best thought of as an example of its

An organization can rid itself of "bad apples" through screening techniques and enforcement of its code of conduct.