Exam 4: Social Responsibility and Ethics in Marketing

According to the text,which of the following is not one of the factors that influence the ethical decision-making processes in a marketing organization?

Marketing ethics

If an ethical (or social responsibility)issue can withstand open discussion and result in agreements or limited debate,it is not really an ethical (or social responsibility)issue.

Reese has recently joined PharmaTec,a large pharmaceutical firm,as a sales representative.During his interview,he was surprised that no one wanted to talk about why the previous sales rep suddenly left the company.However,today he has just been "briefed" on the recent lawsuit one of the physician's has filed against PharmaTec concerning the lack of information he received from the company about the negative effects of one of its cholesterol drugs.Reese's sales manager has demanded that if he comes across any documentation in the former sales representative's office about visits with the physician,that Reece is to not say anything to anyone and notify the manager immediately.Reese certainly doesn't want to jeopardize his new,and potentially profitable,job.He has identified four possible courses of action he could take.He knows he should evaluate each possible action with which of the following criteria in order to choose the one most appropriate?

Describe the factors that influence the ethical decision-making process and identify ways to improve ethical decisions in marketing.

According to the consumer bill of rights,the idea that consumers' interests should receive full and sympathetic consideration in the formulation of government policy is known as the right to

Raleigh Wood Products produces hardwood flooring,paneling,and other furniture-grade components.Raleigh Wood traditionally has ground up its wood waste to make mulch,however,it has been brought to Raleigh's attention that there are chemicals from the paint and coloring process that may be harmful to the water table.Raleigh has now been looking for ways to use its wood waste other than in mulch.Environmentalists would likely

Provide an overview of important social responsibility issues in marketing,and indicate their impact on marketing decisions.

Scenario 4.1 Use the following to answer the questions. Hershey Foods was founded in the nineteenth century by Milton Hershey,who had a strong ethical value system-always show integrity,be honest,and respect others.Hershey felt it was important to provide high-quality goods and services of real value at competitive prices that provide an adequate return on investment.He also founded the Milton Hershey School,operating today as a cost-free,private home and school dedicated to helping children with social needs and limited resources.The company also focuses on environmental issues,such as reducing waste by 360,000 pounds annually by redesigning Hershey's Syrup caps.Hershey Foods has an ethics compliance program that includes a code of ethics and training,guidelines for handling legal and ethical issues,an 800 number for assistance with ethical issues,and support from supervisors and human resource managers in dealing with ethical issues.However,in the last few years,Hershey has been criticized by several advocacy groups concerning the sourcing of its chocolate from West Africa where many of the companies use child labor.While Hershey is the largest chocolate candy producer in America,it lags behind other major chocolate producers with regard to certifying its chocolate as child labor-free. -Refer to Scenario 4.1.The fact that the Hershey company has recently reduced its waste by 360,000 pounds through a packaging redesign is evidence of its focus on

Marketing ethics concerns the impact of an organization's decisions on society,whereas social responsibility relates to individual decisions.

The Kofton Corporation produces all types of jeans that are sold to retailers throughout the world.Hank,the purchasing director at Kofton,has found a supplier who will provide new fabrics that are easier to launder and more comfortable to wear.Additionally,they are available at a lower price than the current jeans Kofton buys.Since Kofton wants to satisfy its customers and its bottom line,Hank thinks he has a winner.However,when presenting the news to his management team,one of them asks "will there be any child labor involved with this new supplier?" Hank has forgotten ____ which is important to the Kofton Corporation.

Actions that promote human health and welfare address the ____ dimension of the pyramid of social responsibility.

Who of the following is a famous consumer activist?

Ethical choices in business situations are most often made

Opportunity is a favorable set of conditions that limit barriers or provide rewards.

Marketing citizenship refers to an organization's obligation to maximize its positive impact and minimize its negative impact on society.

What are some of the common price-related ethical issues?

Which of the following employees is most responsible for setting the ethical tone for the entire marketing organization?

Codes of conduct (ethics)are formalized rules and standards that describe what the company expects of its employees in terms of ethical behavior.

DoneRight Inc.is a very profitable automobile repair shop.The company is well known for its great service and involvement in the community,but it fails to properly dispose of its used oil as outlined in environmental regulations.DoneRight is failing in its ____ responsibilities.