Exam 11: Writing Copy That Strategically Promotes the Brand and Talks to the Target

Match -If you want to give the target a good reason or list of reasons to use the brand, consider using this headline style.

Match -If a member of the target has had a great experience with a brand, then let them do the talking with this eye stopping headline style.

Match -This headline style screams danger. A) Niche Marketing B) Free Standing Inserts C) Headline D) Perforations E) Curiosity F) Guarantee G) Warranties H) Metaphors I) Subheads J) Direct K) Major Benefit Promise L) Play on Words M) Body Copy N) Question O) Simile P) Product Name Q) Overline R) Announcement S) Reason-Why T) Detail Copy U) How-To V) Testimonial W) Underline X) Humor Y) Command Z) Practical Advice AA) Copy Breaks AB) Sexual Images AC) Coupons AD) Problem/Solution AE) Reminder AF) Flag AG) Scarcity AH) Order Forms AI) Slice of Life AJ) Fantasy AK) Warning AL) Talking Head AM) Personal Benefits AN) Analogies AO) Product as a Star AP) Inherent Drama AQ) Narrative AR) Price Point AS) Authoritative

Match -The target has something they want the brand to help them with. A) Niche Marketing B) Free Standing Inserts C) Headline D) Perforations E) Curiosity F) Guarantee G) Warranties H) Metaphors I) Subheads J) Direct K) Major Benefit Promise L) Play on Words M) Body Copy N) Question O) Simile P) Product Name Q) Overline R) Announcement S) Reason-Why T) Detail Copy U) How-To V) Testimonial W) Underline X) Humor Y) Command Z) Practical Advice AA) Copy Breaks AB) Sexual Images AC) Coupons AD) Problem/Solution AE) Reminder AF) Flag AG) Scarcity AH) Order Forms AI) Slice of Life AJ) Fantasy AK) Warning AL) Talking Head AM) Personal Benefits AN) Analogies AO) Product as a Star AP) Inherent Drama AQ) Narrative AR) Price Point AS) Authoritative

Match -Another name for the main subhead.