Exam 16: What Makes Internet and Social Media Marketing Work

Match -The name for the first page of a website.

Match -A computer term that refers to the amount of digital leading. A) User-Generated Content B) YouTube C) Organic Content D) Pinterest E) Paid Content F) Permission G) Spam H) Twitter I) Rich Mail J) Carousel K) Instagram L) Symmetrical M) Home Page N) Internet Marketing O) Streaming Audio and Video P) Navigation Q) Grid R) Menu Options S) ontent Marketing T) Links U) Radial Symmetry V) Above the Fold W) "F" or "E" Alphabet X) Pay-Per-Click Y) Text-Only Option Z) Cyber Marketing AA) Content Management System AB) Blog AC) Front End Design AD) Search Engine Optimization AE) Banners AF) Customer Service Options AG) ZIGZAG AH) Back Button AI) Back-End Production Design AJ) Microsites AK) Asymmetrical AL) Interactive Television AM) Pop-Up Ads AN) Sitemap AO) Floating Ads AP) 3D Screenshots AQ) Webisodes AR) Gallery AS) Digital Coupons AT) Continual Content AU) Split Screen AV) Changing Content AW) Boxes AX) User Experience AY) Interstitials AZ) Dominant Visual BA) User Interface BB) Augmented Reality BC) Thumbnail Gallery BD) Line Height BE) Search Engine Marketing BF) Skyscrapers

Match -This social site uses a host of digital filters and is a great promotional tool for building new and existing brands.

Match -Refers to the visual communication between components on the page or screen. A) User-Generated Content B) YouTube C) Organic Content D) Pinterest E) Paid Content F) Permission G) Spam H) Twitter I) Rich Mail J) Carousel K) Instagram L) Symmetrical M) Home Page N) Internet Marketing O) Streaming Audio and Video P) Navigation Q) Grid R) Menu Options S) ontent Marketing T) Links U) Radial Symmetry V) Above the Fold W) "F" or "E" Alphabet X) Pay-Per-Click Y) Text-Only Option Z) Cyber Marketing AA) Content Management System AB) Blog AC) Front End Design AD) Search Engine Optimization AE) Banners AF) Customer Service Options AG) ZIGZAG AH) Back Button AI) Back-End Production Design AJ) Microsites AK) Asymmetrical AL) Interactive Television AM) Pop-Up Ads AN) Sitemap AO) Floating Ads AP) 3D Screenshots AQ) Webisodes AR) Gallery AS) Digital Coupons AT) Continual Content AU) Split Screen AV) Changing Content AW) Boxes AX) User Experience AY) Interstitials AZ) Dominant Visual BA) User Interface BB) Augmented Reality BC) Thumbnail Gallery BD) Line Height BE) Search Engine Marketing BF) Skyscrapers

Match -A short original episodic web program that uses sight, sound, and motion to engage the viewer with branded storytelling content. A) User-Generated Content B) YouTube C) Organic Content D) Pinterest E) Paid Content F) Permission G) Spam H) Twitter I) Rich Mail J) Carousel K) Instagram L) Symmetrical M) Home Page N) Internet Marketing O) Streaming Audio and Video P) Navigation Q) Grid R) Menu Options S) ontent Marketing T) Links U) Radial Symmetry V) Above the Fold W) "F" or "E" Alphabet X) Pay-Per-Click Y) Text-Only Option Z) Cyber Marketing AA) Content Management System AB) Blog AC) Front End Design AD) Search Engine Optimization AE) Banners AF) Customer Service Options AG) ZIGZAG AH) Back Button AI) Back-End Production Design AJ) Microsites AK) Asymmetrical AL) Interactive Television AM) Pop-Up Ads AN) Sitemap AO) Floating Ads AP) 3D Screenshots AQ) Webisodes AR) Gallery AS) Digital Coupons AT) Continual Content AU) Split Screen AV) Changing Content AW) Boxes AX) User Experience AY) Interstitials AZ) Dominant Visual BA) User Interface BB) Augmented Reality BC) Thumbnail Gallery BD) Line Height BE) Search Engine Marketing BF) Skyscrapers

Match -This type of website layout uses cards to hide copy underneath that needs to be clicked on to be seen. A) User-Generated Content B) YouTube C) Organic Content D) Pinterest E) Paid Content F) Permission G) Spam H) Twitter I) Rich Mail J) Carousel K) Instagram L) Symmetrical M) Home Page N) Internet Marketing O) Streaming Audio and Video P) Navigation Q) Grid R) Menu Options S) ontent Marketing T) Links U) Radial Symmetry V) Above the Fold W) "F" or "E" Alphabet X) Pay-Per-Click Y) Text-Only Option Z) Cyber Marketing AA) Content Management System AB) Blog AC) Front End Design AD) Search Engine Optimization AE) Banners AF) Customer Service Options AG) ZIGZAG AH) Back Button AI) Back-End Production Design AJ) Microsites AK) Asymmetrical AL) Interactive Television AM) Pop-Up Ads AN) Sitemap AO) Floating Ads AP) 3D Screenshots AQ) Webisodes AR) Gallery AS) Digital Coupons AT) Continual Content AU) Split Screen AV) Changing Content AW) Boxes AX) User Experience AY) Interstitials AZ) Dominant Visual BA) User Interface BB) Augmented Reality BC) Thumbnail Gallery BD) Line Height BE) Search Engine Marketing BF) Skyscrapers

Match -The content on a website that changes out for every page such as: headlines, subheads, visual, body copy, and links. A) User-Generated Content B) YouTube C) Organic Content D) Pinterest E) Paid Content F) Permission G) Spam H) Twitter I) Rich Mail J) Carousel K) Instagram L) Symmetrical M) Home Page N) Internet Marketing O) Streaming Audio and Video P) Navigation Q) Grid R) Menu Options S) ontent Marketing T) Links U) Radial Symmetry V) Above the Fold W) "F" or "E" Alphabet X) Pay-Per-Click Y) Text-Only Option Z) Cyber Marketing AA) Content Management System AB) Blog AC) Front End Design AD) Search Engine Optimization AE) Banners AF) Customer Service Options AG) ZIGZAG AH) Back Button AI) Back-End Production Design AJ) Microsites AK) Asymmetrical AL) Interactive Television AM) Pop-Up Ads AN) Sitemap AO) Floating Ads AP) 3D Screenshots AQ) Webisodes AR) Gallery AS) Digital Coupons AT) Continual Content AU) Split Screen AV) Changing Content AW) Boxes AX) User Experience AY) Interstitials AZ) Dominant Visual BA) User Interface BB) Augmented Reality BC) Thumbnail Gallery BD) Line Height BE) Search Engine Marketing BF) Skyscrapers

Match -This website layout style uses a headline, a dominant visual and a single column of text. Most commonly used on sites with a large amount of text.

Match -Small ads that appear embedded on websites that can be clicked on. A) User-Generated Content B) YouTube C) Organic Content D) Pinterest E) Paid Content F) Permission G) Spam H) Twitter I) Rich Mail J) Carousel K) Instagram L) Symmetrical M) Home Page N) Internet Marketing O) Streaming Audio and Video P) Navigation Q) Grid R) Menu Options S) ontent Marketing T) Links U) Radial Symmetry V) Above the Fold W) "F" or "E" Alphabet X) Pay-Per-Click Y) Text-Only Option Z) Cyber Marketing AA) Content Management System AB) Blog AC) Front End Design AD) Search Engine Optimization AE) Banners AF) Customer Service Options AG) ZIGZAG AH) Back Button AI) Back-End Production Design AJ) Microsites AK) Asymmetrical AL) Interactive Television AM) Pop-Up Ads AN) Sitemap AO) Floating Ads AP) 3D Screenshots AQ) Webisodes AR) Gallery AS) Digital Coupons AT) Continual Content AU) Split Screen AV) Changing Content AW) Boxes AX) User Experience AY) Interstitials AZ) Dominant Visual BA) User Interface BB) Augmented Reality BC) Thumbnail Gallery BD) Line Height BE) Search Engine Marketing BF) Skyscrapers

Match -This website layout style is very dramatic and eye-catching. A) User-Generated Content B) YouTube C) Organic Content D) Pinterest E) Paid Content F) Permission G) Spam H) Twitter I) Rich Mail J) Carousel K) Instagram L) Symmetrical M) Home Page N) Internet Marketing O) Streaming Audio and Video P) Navigation Q) Grid R) Menu Options S) ontent Marketing T) Links U) Radial Symmetry V) Above the Fold W) "F" or "E" Alphabet X) Pay-Per-Click Y) Text-Only Option Z) Cyber Marketing AA) Content Management System AB) Blog AC) Front End Design AD) Search Engine Optimization AE) Banners AF) Customer Service Options AG) ZIGZAG AH) Back Button AI) Back-End Production Design AJ) Microsites AK) Asymmetrical AL) Interactive Television AM) Pop-Up Ads AN) Sitemap AO) Floating Ads AP) 3D Screenshots AQ) Webisodes AR) Gallery AS) Digital Coupons AT) Continual Content AU) Split Screen AV) Changing Content AW) Boxes AX) User Experience AY) Interstitials AZ) Dominant Visual BA) User Interface BB) Augmented Reality BC) Thumbnail Gallery BD) Line Height BE) Search Engine Marketing BF) Skyscrapers

Match -Users view this type of social content through unpaid distribution such as friends sharing and page followers.

Match -Traditional television advertising that features a link that lets the consumer respond directly to a commercial message seen on their television screen by clicking on the link using their remote control or a keyboard. A) User-Generated Content B) YouTube C) Organic Content D) Pinterest E) Paid Content F) Permission G) Spam H) Twitter I) Rich Mail J) Carousel K) Instagram L) Symmetrical M) Home Page N) Internet Marketing O) Streaming Audio and Video P) Navigation Q) Grid R) Menu Options S) ontent Marketing T) Links U) Radial Symmetry V) Above the Fold W) "F" or "E" Alphabet X) Pay-Per-Click Y) Text-Only Option Z) Cyber Marketing AA) Content Management System AB) Blog AC) Front End Design AD) Search Engine Optimization AE) Banners AF) Customer Service Options AG) ZIGZAG AH) Back Button AI) Back-End Production Design AJ) Microsites AK) Asymmetrical AL) Interactive Television AM) Pop-Up Ads AN) Sitemap AO) Floating Ads AP) 3D Screenshots AQ) Webisodes AR) Gallery AS) Digital Coupons AT) Continual Content AU) Split Screen AV) Changing Content AW) Boxes AX) User Experience AY) Interstitials AZ) Dominant Visual BA) User Interface BB) Augmented Reality BC) Thumbnail Gallery BD) Line Height BE) Search Engine Marketing BF) Skyscrapers

Match -The name given to smaller, independent websites that act as a separate entity from the brand's main website. A) User-Generated Content B) YouTube C) Organic Content D) Pinterest E) Paid Content F) Permission G) Spam H) Twitter I) Rich Mail J) Carousel K) Instagram L) Symmetrical M) Home Page N) Internet Marketing O) Streaming Audio and Video P) Navigation Q) Grid R) Menu Options S) ontent Marketing T) Links U) Radial Symmetry V) Above the Fold W) "F" or "E" Alphabet X) Pay-Per-Click Y) Text-Only Option Z) Cyber Marketing AA) Content Management System AB) Blog AC) Front End Design AD) Search Engine Optimization AE) Banners AF) Customer Service Options AG) ZIGZAG AH) Back Button AI) Back-End Production Design AJ) Microsites AK) Asymmetrical AL) Interactive Television AM) Pop-Up Ads AN) Sitemap AO) Floating Ads AP) 3D Screenshots AQ) Webisodes AR) Gallery AS) Digital Coupons AT) Continual Content AU) Split Screen AV) Changing Content AW) Boxes AX) User Experience AY) Interstitials AZ) Dominant Visual BA) User Interface BB) Augmented Reality BC) Thumbnail Gallery BD) Line Height BE) Search Engine Marketing BF) Skyscrapers

Match -When consumers elect to receive e-mail advertising it is know as this.

Match -Refers to the experience or how visitors will interact with the website. A) User-Generated Content B) YouTube C) Organic Content D) Pinterest E) Paid Content F) Permission G) Spam H) Twitter I) Rich Mail J) Carousel K) Instagram L) Symmetrical M) Home Page N) Internet Marketing O) Streaming Audio and Video P) Navigation Q) Grid R) Menu Options S) ontent Marketing T) Links U) Radial Symmetry V) Above the Fold W) "F" or "E" Alphabet X) Pay-Per-Click Y) Text-Only Option Z) Cyber Marketing AA) Content Management System AB) Blog AC) Front End Design AD) Search Engine Optimization AE) Banners AF) Customer Service Options AG) ZIGZAG AH) Back Button AI) Back-End Production Design AJ) Microsites AK) Asymmetrical AL) Interactive Television AM) Pop-Up Ads AN) Sitemap AO) Floating Ads AP) 3D Screenshots AQ) Webisodes AR) Gallery AS) Digital Coupons AT) Continual Content AU) Split Screen AV) Changing Content AW) Boxes AX) User Experience AY) Interstitials AZ) Dominant Visual BA) User Interface BB) Augmented Reality BC) Thumbnail Gallery BD) Line Height BE) Search Engine Marketing BF) Skyscrapers

Match -Places digitally created images over real-world images to create a three- dimensional holographic image. A) User-Generated Content B) YouTube C) Organic Content D) Pinterest E) Paid Content F) Permission G) Spam H) Twitter I) Rich Mail J) Carousel K) Instagram L) Symmetrical M) Home Page N) Internet Marketing O) Streaming Audio and Video P) Navigation Q) Grid R) Menu Options S) ontent Marketing T) Links U) Radial Symmetry V) Above the Fold W) "F" or "E" Alphabet X) Pay-Per-Click Y) Text-Only Option Z) Cyber Marketing AA) Content Management System AB) Blog AC) Front End Design AD) Search Engine Optimization AE) Banners AF) Customer Service Options AG) ZIGZAG AH) Back Button AI) Back-End Production Design AJ) Microsites AK) Asymmetrical AL) Interactive Television AM) Pop-Up Ads AN) Sitemap AO) Floating Ads AP) 3D Screenshots AQ) Webisodes AR) Gallery AS) Digital Coupons AT) Continual Content AU) Split Screen AV) Changing Content AW) Boxes AX) User Experience AY) Interstitials AZ) Dominant Visual BA) User Interface BB) Augmented Reality BC) Thumbnail Gallery BD) Line Height BE) Search Engine Marketing BF) Skyscrapers

Match -The first critical step in organizing design content for a website. A) User-Generated Content B) YouTube C) Organic Content D) Pinterest E) Paid Content F) Permission G) Spam H) Twitter I) Rich Mail J) Carousel K) Instagram L) Symmetrical M) Home Page N) Internet Marketing O) Streaming Audio and Video P) Navigation Q) Grid R) Menu Options S) ontent Marketing T) Links U) Radial Symmetry V) Above the Fold W) "F" or "E" Alphabet X) Pay-Per-Click Y) Text-Only Option Z) Cyber Marketing AA) Content Management System AB) Blog AC) Front End Design AD) Search Engine Optimization AE) Banners AF) Customer Service Options AG) ZIGZAG AH) Back Button AI) Back-End Production Design AJ) Microsites AK) Asymmetrical AL) Interactive Television AM) Pop-Up Ads AN) Sitemap AO) Floating Ads AP) 3D Screenshots AQ) Webisodes AR) Gallery AS) Digital Coupons AT) Continual Content AU) Split Screen AV) Changing Content AW) Boxes AX) User Experience AY) Interstitials AZ) Dominant Visual BA) User Interface BB) Augmented Reality BC) Thumbnail Gallery BD) Line Height BE) Search Engine Marketing BF) Skyscrapers

Match -Another name for online marketing.