Question 1

Match
-Small proportionate drawings that are used to get brainstorming ideas down on paper.

Accepted Answer

A)  Greeking 
B)  Visual Cues 
C)  oncept 
D)  Camera Ready Art 
E)  Roughs
F) Stages of Design
G) Super Comprehensives
H) Layout
I) Thumbnails
J) Verbal Cues 
A)  Greeking 
B)  Visual Cues 
C)  oncept 
D)  Camera Ready Art 
E)  Roughs
F) Stages of Design
G) Super Comprehensives
H) Layout
I) Thumbnails
J) Verbal Cues I

Question 2

Match
-Refers to your thoughts and ideas on how you can creatively solve the client's advertising problem.

Accepted Answer

A)  Greeking 
B)  Visual Cues 
C)  oncept 
D)  Camera Ready Art 
E)  Roughs
F) Stages of Design
G) Super Comprehensives
H) Layout
I) Thumbnails
J) Verbal Cues 
A)  Greeking 
B)  Visual Cues 
C)  oncept 
D)  Camera Ready Art 
E)  Roughs
F) Stages of Design
G) Super Comprehensives
H) Layout
I) Thumbnails
J) Verbal Cues C

Question 3

Match
-Also known as layouts these quickly drawn full size ideas are used to simulate how the final ad will look.

Accepted Answer

A)  Greeking 
B)  Visual Cues 
C)  oncept 
D)  Camera Ready Art 
E)  Roughs
F) Stages of Design
G) Super Comprehensives
H) Layout
I) Thumbnails
J) Verbal Cues 
A)  Greeking 
B)  Visual Cues 
C)  oncept 
D)  Camera Ready Art 
E)  Roughs
F) Stages of Design
G) Super Comprehensives
H) Layout
I) Thumbnails
J) Verbal Cues E

Question 4

Match
-A type of design cue consisting of framing, placement, arrangement, lighting, and color.

Accepted Answer

A)  Greeking 
B)  Visual Cues 
C)  oncept 
D)  Camera Ready Art 
E)  Roughs
F) Stages of Design
G) Super Comprehensives
H) Layout
I) Thumbnails
J) Verbal Cues 
A)  Greeking 
B)  Visual Cues 
C)  oncept 
D)  Camera Ready Art 
E)  Roughs
F) Stages of Design
G) Super Comprehensives
H) Layout
I) Thumbnails
J) Verbal Cues

Question 5

Match
-Another name commonly used to describe full size hand drawn designs.

Accepted Answer

A)  Greeking 
B)  Visual Cues 
C)  oncept 
D)  Camera Ready Art 
E)  Roughs
F) Stages of Design
G) Super Comprehensives
H) Layout
I) Thumbnails
J) Verbal Cues 
A)  Greeking 
B)  Visual Cues 
C)  oncept 
D)  Camera Ready Art 
E)  Roughs
F) Stages of Design
G) Super Comprehensives
H) Layout
I) Thumbnails
J) Verbal Cues

Question 6

Match
-Illegible placeholder text that is used to temporarily represent blocks of copy.

Accepted Answer

A)  Greeking 
B)  Visual Cues 
C)  oncept 
D)  Camera Ready Art 
E)  Roughs
F) Stages of Design
G) Super Comprehensives
H) Layout
I) Thumbnails
J) Verbal Cues 
A)  Greeking 
B)  Visual Cues 
C)  oncept 
D)  Camera Ready Art 
E)  Roughs
F) Stages of Design
G) Super Comprehensives
H) Layout
I) Thumbnails
J) Verbal Cues

Question 7

Match
-Another type of design cue that includes, the logo, slogans or taglines, headlines, and body copy.

Accepted Answer

A)  Greeking 
B)  Visual Cues 
C)  oncept 
D)  Camera Ready Art 
E)  Roughs
F) Stages of Design
G) Super Comprehensives
H) Layout
I) Thumbnails
J) Verbal Cues 
A)  Greeking 
B)  Visual Cues 
C)  oncept 
D)  Camera Ready Art 
E)  Roughs
F) Stages of Design
G) Super Comprehensives
H) Layout
I) Thumbnails
J) Verbal Cues

Question 8

Match
-A finished design executed on a computer.

Accepted Answer

A)  Greeking 
B)  Visual Cues 
C)  oncept 
D)  Camera Ready Art 
E)  Roughs
F) Stages of Design
G) Super Comprehensives
H) Layout
I) Thumbnails
J) Verbal Cues 
A)  Greeking 
B)  Visual Cues 
C)  oncept 
D)  Camera Ready Art 
E)  Roughs
F) Stages of Design
G) Super Comprehensives
H) Layout
I) Thumbnails
J) Verbal Cues

Question 9

Match
-The name used for completed digital files sent to a printer.

Accepted Answer

A)  Greeking 
B)  Visual Cues 
C)  oncept 
D)  Camera Ready Art 
E)  Roughs
F) Stages of Design
G) Super Comprehensives
H) Layout
I) Thumbnails
J) Verbal Cues 
A)  Greeking 
B)  Visual Cues 
C)  oncept 
D)  Camera Ready Art 
E)  Roughs
F) Stages of Design
G) Super Comprehensives
H) Layout
I) Thumbnails
J) Verbal Cues

Question 10

Match
-A term used to define all the possible phases a design will move through from start to finish.

Accepted Answer

A)  Greeking 
B)  Visual Cues 
C)  oncept 
D)  Camera Ready Art 
E)  Roughs
F) Stages of Design
G) Super Comprehensives
H) Layout
I) Thumbnails
J) Verbal Cues 
A)  Greeking 
B)  Visual Cues 
C)  oncept 
D)  Camera Ready Art 
E)  Roughs
F) Stages of Design
G) Super Comprehensives
H) Layout
I) Thumbnails
J) Verbal Cues

Match -Small proportionate drawings that are used to get brainstorming ideas down on paper.

Match -Refers to your thoughts and ideas on how you can creatively solve the client's advertising problem.

Match -Also known as layouts these quickly drawn full size ideas are used to simulate how the final ad will look.

Match -A type of design cue consisting of framing, placement, arrangement, lighting, and color.

Match -Another name commonly used to describe full size hand drawn designs.

Match -Illegible placeholder text that is used to temporarily represent blocks of copy.

Match -Another type of design cue that includes, the logo, slogans or taglines, headlines, and body copy.

Match -A finished design executed on a computer.

Match -The name used for completed digital files sent to a printer.

Match -A term used to define all the possible phases a design will move through from start to finish.

Where Does the Creative Process Fit in Advertising: The Business Behind Advertising Creative

Conceptual Development

Getting Attention and Delivering an Informative Message

Visuals and Their Voice in Advertising

Type As a Design Element

The Many Visual and Verbal Voices of Color

Layout Options and What They Say

Spokespersons and Character Representatives As Part of the Concept

Graphic Design, Logo and Package Development

Writing Copy That Strategically Promotes the Brand and Talks to the Target

Concepts That Incorporate the Visual and Verbal Voice of Individual Media Vehicles

The Design Behind Broadcast

Making It Big and Taking It on the Road: Out-Of-Home and Transit Advertising

Direct Marketing: The Old Guard

What Makes Internet and Social Media Marketing Work

What Makes Mobile Work

Campaign and Visual and Verbal Uniformity Across Multiple Mediums

Pitching, Approvals and Deadlines

Filters

Exam 7: The Stages of Design

Match -Small proportionate drawings that are used to get brainstorming ideas down on paper.

Match -Refers to your thoughts and ideas on how you can creatively solve the client's advertising problem.

Match -Also known as layouts these quickly drawn full size ideas are used to simulate how the final ad will look.

Match -A type of design cue consisting of framing, placement, arrangement, lighting, and color.

Match -Another name commonly used to describe full size hand drawn designs.

Match -Illegible placeholder text that is used to temporarily represent blocks of copy.

Match -Another type of design cue that includes, the logo, slogans or taglines, headlines, and body copy.

Match -A finished design executed on a computer.

Match -The name used for completed digital files sent to a printer.

Match -A term used to define all the possible phases a design will move through from start to finish.

Where Does the Creative Process Fit in Advertising: The Business Behind Advertising Creative

Conceptual Development

Getting Attention and Delivering an Informative Message

Visuals and Their Voice in Advertising

Type As a Design Element

The Many Visual and Verbal Voices of Color

Layout Options and What They Say

Spokespersons and Character Representatives As Part of the Concept

Graphic Design, Logo and Package Development

Writing Copy That Strategically Promotes the Brand and Talks to the Target

Concepts That Incorporate the Visual and Verbal Voice of Individual Media Vehicles

The Design Behind Broadcast

Making It Big and Taking It on the Road: Out-Of-Home and Transit Advertising

Direct Marketing: The Old Guard

What Makes Internet and Social Media Marketing Work

What Makes Mobile Work

Campaign and Visual and Verbal Uniformity Across Multiple Mediums

Pitching, Approvals and Deadlines

Filters