Question 1

Match
-A real person that represents a brand in all forms of media.

Accepted Answer

A)  Common Man or Social Influencer 
B)  Celebrity 
C)  Vampire Effect 
D)  Unpaid Onscreen Spokesperson 
E)  Character Representatives
F) Dead-Person Endorsement
G) Spokesperson
H) Specialists and CEOs
I) Celebrity Voice Over
J) Paid Onscreen Spokesperson 
A)  Common Man or Social Influencer 
B)  Celebrity 
C)  Vampire Effect 
D)  Unpaid Onscreen Spokesperson 
E)  Character Representatives
F) Dead-Person Endorsement
G) Spokesperson
H) Specialists and CEOs
I) Celebrity Voice Over
J) Paid Onscreen Spokesperson G

Question 2

Match
-This type of spokesperson speaks though the use of old interviews, movie clips or headshots.

Accepted Answer

A)  Common Man or Social Influencer 
B)  Celebrity 
C)  Vampire Effect 
D)  Unpaid Onscreen Spokesperson 
E)  Character Representatives
F) Dead-Person Endorsement
G) Spokesperson
H) Specialists and CEOs
I) Celebrity Voice Over
J) Paid Onscreen Spokesperson 
A)  Common Man or Social Influencer 
B)  Celebrity 
C)  Vampire Effect 
D)  Unpaid Onscreen Spokesperson 
E)  Character Representatives
F) Dead-Person Endorsement
G) Spokesperson
H) Specialists and CEOs
I) Celebrity Voice Over
J) Paid Onscreen Spokesperson F

Question 3

Match
-This type of spokesperson gives the brand star power.

Accepted Answer

A)  Common Man or Social Influencer 
B)  Celebrity 
C)  Vampire Effect 
D)  Unpaid Onscreen Spokesperson 
E)  Character Representatives
F) Dead-Person Endorsement
G) Spokesperson
H) Specialists and CEOs
I) Celebrity Voice Over
J) Paid Onscreen Spokesperson 
A)  Common Man or Social Influencer 
B)  Celebrity 
C)  Vampire Effect 
D)  Unpaid Onscreen Spokesperson 
E)  Character Representatives
F) Dead-Person Endorsement
G) Spokesperson
H) Specialists and CEOs
I) Celebrity Voice Over
J) Paid Onscreen Spokesperson B

Question 4

Match
-The most commonly seen and heard type of spokesperson.

Accepted Answer

A)  Common Man or Social Influencer 
B)  Celebrity 
C)  Vampire Effect 
D)  Unpaid Onscreen Spokesperson 
E)  Character Representatives
F) Dead-Person Endorsement
G) Spokesperson
H) Specialists and CEOs
I) Celebrity Voice Over
J) Paid Onscreen Spokesperson 
A)  Common Man or Social Influencer 
B)  Celebrity 
C)  Vampire Effect 
D)  Unpaid Onscreen Spokesperson 
E)  Character Representatives
F) Dead-Person Endorsement
G) Spokesperson
H) Specialists and CEOs
I) Celebrity Voice Over
J) Paid Onscreen Spokesperson

Question 5

Match
-The use of unknown talent as a spokesperson, offers the creative team a more moldable and diverse way to develop a brands face and personality.

Accepted Answer

A)  Common Man or Social Influencer 
B)  Celebrity 
C)  Vampire Effect 
D)  Unpaid Onscreen Spokesperson 
E)  Character Representatives
F) Dead-Person Endorsement
G) Spokesperson
H) Specialists and CEOs
I) Celebrity Voice Over
J) Paid Onscreen Spokesperson 
A)  Common Man or Social Influencer 
B)  Celebrity 
C)  Vampire Effect 
D)  Unpaid Onscreen Spokesperson 
E)  Character Representatives
F) Dead-Person Endorsement
G) Spokesperson
H) Specialists and CEOs
I) Celebrity Voice Over
J) Paid Onscreen Spokesperson

Question 6

Match
-Charities use this type of spokesperson.

Accepted Answer

A)  Common Man or Social Influencer 
B)  Celebrity 
C)  Vampire Effect 
D)  Unpaid Onscreen Spokesperson 
E)  Character Representatives
F) Dead-Person Endorsement
G) Spokesperson
H) Specialists and CEOs
I) Celebrity Voice Over
J) Paid Onscreen Spokesperson 
A)  Common Man or Social Influencer 
B)  Celebrity 
C)  Vampire Effect 
D)  Unpaid Onscreen Spokesperson 
E)  Character Representatives
F) Dead-Person Endorsement
G) Spokesperson
H) Specialists and CEOs
I) Celebrity Voice Over
J) Paid Onscreen Spokesperson

Question 7

Match
-It was once said you had to be desperate to use this type of spokesperson.

Accepted Answer

A)  Common Man or Social Influencer 
B)  Celebrity 
C)  Vampire Effect 
D)  Unpaid Onscreen Spokesperson 
E)  Character Representatives
F) Dead-Person Endorsement
G) Spokesperson
H) Specialists and CEOs
I) Celebrity Voice Over
J) Paid Onscreen Spokesperson 
A)  Common Man or Social Influencer 
B)  Celebrity 
C)  Vampire Effect 
D)  Unpaid Onscreen Spokesperson 
E)  Character Representatives
F) Dead-Person Endorsement
G) Spokesperson
H) Specialists and CEOs
I) Celebrity Voice Over
J) Paid Onscreen Spokesperson

Question 8

Match
-Refers to a brand representative that effectively becomes so recognizable as the face and voice of a brand that they drain the life from the brand.

Accepted Answer

A)  Common Man or Social Influencer 
B)  Celebrity 
C)  Vampire Effect 
D)  Unpaid Onscreen Spokesperson 
E)  Character Representatives
F) Dead-Person Endorsement
G) Spokesperson
H) Specialists and CEOs
I) Celebrity Voice Over
J) Paid Onscreen Spokesperson 
A)  Common Man or Social Influencer 
B)  Celebrity 
C)  Vampire Effect 
D)  Unpaid Onscreen Spokesperson 
E)  Character Representatives
F) Dead-Person Endorsement
G) Spokesperson
H) Specialists and CEOs
I) Celebrity Voice Over
J) Paid Onscreen Spokesperson

Question 9

Match
-Radio, television and many types of digital ads use this type of unseen spokesperson.

Accepted Answer

A)  Common Man or Social Influencer 
B)  Celebrity 
C)  Vampire Effect 
D)  Unpaid Onscreen Spokesperson 
E)  Character Representatives
F) Dead-Person Endorsement
G) Spokesperson
H) Specialists and CEOs
I) Celebrity Voice Over
J) Paid Onscreen Spokesperson 
A)  Common Man or Social Influencer 
B)  Celebrity 
C)  Vampire Effect 
D)  Unpaid Onscreen Spokesperson 
E)  Character Representatives
F) Dead-Person Endorsement
G) Spokesperson
H) Specialists and CEOs
I) Celebrity Voice Over
J) Paid Onscreen Spokesperson

Question 10

Match
-An imagined animated brand agent who will represent the brand in all forms of media.

Accepted Answer

A)  Common Man or Social Influencer 
B)  Celebrity 
C)  Vampire Effect 
D)  Unpaid Onscreen Spokesperson 
E)  Character Representatives
F) Dead-Person Endorsement
G) Spokesperson
H) Specialists and CEOs
I) Celebrity Voice Over
J) Paid Onscreen Spokesperson 
A)  Common Man or Social Influencer 
B)  Celebrity 
C)  Vampire Effect 
D)  Unpaid Onscreen Spokesperson 
E)  Character Representatives
F) Dead-Person Endorsement
G) Spokesperson
H) Specialists and CEOs
I) Celebrity Voice Over
J) Paid Onscreen Spokesperson

Match -A real person that represents a brand in all forms of media.

Match -This type of spokesperson speaks though the use of old interviews, movie clips or headshots.

Match -This type of spokesperson gives the brand star power.

Match -The most commonly seen and heard type of spokesperson.

Match -The use of unknown talent as a spokesperson, offers the creative team a more moldable and diverse way to develop a brands face and personality.

Match -Charities use this type of spokesperson.

Match -It was once said you had to be desperate to use this type of spokesperson.

Match -Refers to a brand representative that effectively becomes so recognizable as the face and voice of a brand that they drain the life from the brand.

Match -Radio, television and many types of digital ads use this type of unseen spokesperson.

Match -An imagined animated brand agent who will represent the brand in all forms of media.

Where Does the Creative Process Fit in Advertising: The Business Behind Advertising Creative

Conceptual Development

Getting Attention and Delivering an Informative Message

Visuals and Their Voice in Advertising

Type As a Design Element

The Many Visual and Verbal Voices of Color

The Stages of Design

Layout Options and What They Say

Graphic Design, Logo and Package Development

Writing Copy That Strategically Promotes the Brand and Talks to the Target

Concepts That Incorporate the Visual and Verbal Voice of Individual Media Vehicles

The Design Behind Broadcast

Making It Big and Taking It on the Road: Out-Of-Home and Transit Advertising

Direct Marketing: The Old Guard

What Makes Internet and Social Media Marketing Work

What Makes Mobile Work

Campaign and Visual and Verbal Uniformity Across Multiple Mediums

Pitching, Approvals and Deadlines

Filters

Exam 9: Spokespersons and Character Representatives As Part of the Concept