Question 1

Cultural differences forced Taco Bell to adopt a different advertising campaign for Asian and Muslim countries.

Accepted Answer

A) True 
 B)False

Question 2

Most translation problems occur when advertisements are

Accepted Answer

A) locally translated. 
B) literally translated. 
C) domestically translated. 
D) All of the above. 
A) locally translated. 
B) literally translated. 
C) domestically translated. 
D) All of the above.

Question 3

Ford is considering employing extensive advertising standardization across its many national markets.What would be a reason not to do this?

Accepted Answer

A) Standardization for automobile advertising has never worked well. 
B) Europeans prefer local advertisements even for global products. 
C) Cost savings would be minimal. 
D) None of the above 
A) Standardization for automobile advertising has never worked well. 
B) Europeans prefer local advertisements even for global products. 
C) Cost savings would be minimal. 
D) None of the above

Question 4

Ford is considering employing extensive advertising standardization across its many national markets.What would be a reason not to do this?

Accepted Answer

A) Standardization for automobile advertising has never worked well. 
B) Standardization is not appropriate for global brands. 
C) Automobiles are at different stages of the product life cycle in different markets. 
D) Cost savings would be minimal. 
A) Standardization for automobile advertising has never worked well. 
B) Standardization is not appropriate for global brands. 
C) Automobiles are at different stages of the product life cycle in different markets. 
D) Cost savings would be minimal.

Question 5

When customer needs are homogenous and companies face the same competitors in most markets,a(n)____________________ approach towards advertising is preferred.

Accepted Answer

The answer of When customer needs are homogenous and companies...

Question 6

Samsung wants to use global media to reach consumers in the Middle East and Asia.Which option would you suggest?

Accepted Answer

A) Elle 
B) The Economist 
C) Star Satellite System 
D) None of the above 
A) Elle 
B) The Economist 
C) Star Satellite System 
D) None of the above

Question 7

In a soft-sell approach,

Accepted Answer

A) advertising campaigns convince customers emotionally. 
B) the main focus is on price. 
C) extensive humor is used. 
D) comparative advertising is used. 
A) advertising campaigns convince customers emotionally. 
B) the main focus is on price. 
C) extensive humor is used. 
D) comparative advertising is used.

Question 8

The ____ Language Board encourages the use of its traditional languages in advertisements.

Accepted Answer

A) Chaldean 
B) Chinese 
C) Hindi 
D) Welsh 
A) Chaldean 
B) Chinese 
C) Hindi 
D) Welsh

Question 9

Taco Bell's Gidget the talking dog was inappropriate for a global campaign because

Accepted Answer

A) dogs are taboo in Russia. 
B) dogs are eaten in Asia. 
C) the use of animals in ads is very controlled. 
D) many Muslim countries forbid dogs to be depicted in advertisements. 
A) dogs are taboo in Russia. 
B) dogs are eaten in Asia. 
C) the use of animals in ads is very controlled. 
D) many Muslim countries forbid dogs to be depicted in advertisements.

Question 10

Increasingly divergent regulations for advertising across Europe will enhance the potential for pan-European marketing campaigns.

Accepted Answer

A) True 
 B)False

Question 11

Low income levels and high illiteracy rates in countries correspond with high penetration of newspapers and the Internet.

Accepted Answer

A) True 
 B)False

Question 12

National media habits are affected by

Accepted Answer

A) income levels. 
B) inflation rates. 
C) exchange rates. 
D) population. 
A) income levels. 
B) inflation rates. 
C) exchange rates. 
D) population.

Question 13

U.S.-based Texas Taffy is planning a new advertising campaign for the U.K.market.What advice would you give the firm?

Accepted Answer

A) Language should not be a problem. 
B) Britons are taught in school to be critical of advertising. 
C) Britons dislike humor in their ads. 
D) All of the above 
A) Language should not be a problem. 
B) Britons are taught in school to be critical of advertising. 
C) Britons dislike humor in their ads. 
D) All of the above

Question 14

General Motors is considering a global theme approach.What advice would you give GM?

Accepted Answer

A) Develop a simple theme in the United States that then can be used abroad with minor changes undertaken at the discretion of the foreign subsidiaries. 
B) Develop a theme in the United States but allow headquarters to later consider and approve minor adaptations proposed by foreign subsidiaries. 
C) Incorporate input from the subsidiaries in the original design of a global them campaign. 
D) Use of global theme advertising is declining. 
A) Develop a simple theme in the United States that then can be used abroad with minor changes undertaken at the discretion of the foreign subsidiaries. 
B) Develop a theme in the United States but allow headquarters to later consider and approve minor adaptations proposed by foreign subsidiaries. 
C) Incorporate input from the subsidiaries in the original design of a global them campaign. 
D) Use of global theme advertising is declining.

Question 15

If consumers doubt the credibility of advertising,they cannot find it interesting.

Accepted Answer

A) True 
 B)False

Question 16

For products whose customer needs vary from country to country,a decentralized approach to decision making for advertising is preferred.

Accepted Answer

A) True 
 B)False

Question 17

Latin Shoes is planning an advertising campaign in Malaysia.It should not

Accepted Answer

A) depict women in sleeveless dresses. 
B) use any child actors. 
C) attempt to make product placements. 
D) attempt to advertise on television. 
A) depict women in sleeveless dresses. 
B) use any child actors. 
C) attempt to make product placements. 
D) attempt to advertise on television.

Question 18

Comparative advertising is against the law in Japan.

Accepted Answer

A) True 
 B)False

Question 19

Increasingly uniform regulations for advertising across Europe will likely

Accepted Answer

A) enhance the potential for pan-European campaigns. 
B) encourage greater use of global campaigns. 
C) result in less restrictive advertising regulations in Europe. 
D) All of the above 
A) enhance the potential for pan-European campaigns. 
B) encourage greater use of global campaigns. 
C) result in less restrictive advertising regulations in Europe. 
D) All of the above

Question 20

Global campaigns work better if

Accepted Answer

A) the target market is broadly defined. 
B) there is no target market. 
C) the target market is narrowly defined. 
D) None of the above. 
A) the target market is broadly defined. 
B) there is no target market. 
C) the target market is narrowly defined. 
D) None of the above.

Cultural differences forced Taco Bell to adopt a different advertising campaign for Asian and Muslim countries.

Most translation problems occur when advertisements are

Ford is considering employing extensive advertising standardization across its many national markets.What would be a reason not to do this?

Ford is considering employing extensive advertising standardization across its many national markets.What would be a reason not to do this?

When customer needs are homogenous and companies face the same competitors in most markets,a(n)____________________ approach towards advertising is preferred.

Samsung wants to use global media to reach consumers in the Middle East and Asia.Which option would you suggest?

In a soft-sell approach,

The ____ Language Board encourages the use of its traditional languages in advertisements.

Taco Bell's Gidget the talking dog was inappropriate for a global campaign because

Increasingly divergent regulations for advertising across Europe will enhance the potential for pan-European marketing campaigns.

Low income levels and high illiteracy rates in countries correspond with high penetration of newspapers and the Internet.

National media habits are affected by

U.S.-based Texas Taffy is planning a new advertising campaign for the U.K.market.What advice would you give the firm?

General Motors is considering a global theme approach.What advice would you give GM?

If consumers doubt the credibility of advertising,they cannot find it interesting.

For products whose customer needs vary from country to country,a decentralized approach to decision making for advertising is preferred.

Latin Shoes is planning an advertising campaign in Malaysia.It should not

Comparative advertising is against the law in Japan.

Increasingly uniform regulations for advertising across Europe will likely

Global campaigns work better if

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Organizing for Global Marketing

Filters

Exam 15: Managing Global Advertising

Cultural differences forced Taco Bell to adopt a different advertising campaign for Asian and Muslim countries.

Most translation problems occur when advertisements are

Ford is considering employing extensive advertising standardization across its many national markets.What would be a reason not to do this?

Ford is considering employing extensive advertising standardization across its many national markets.What would be a reason not to do this?

When customer needs are homogenous and companies face the same competitors in most markets,a(n)____________________ approach towards advertising is preferred.

Samsung wants to use global media to reach consumers in the Middle East and Asia.Which option would you suggest?

In a soft-sell approach,

The ____ Language Board encourages the use of its traditional languages in advertisements.

Taco Bell's Gidget the talking dog was inappropriate for a global campaign because

Increasingly divergent regulations for advertising across Europe will enhance the potential for pan-European marketing campaigns.

Low income levels and high illiteracy rates in countries correspond with high penetration of newspapers and the Internet.

National media habits are affected by

U.S.-based Texas Taffy is planning a new advertising campaign for the U.K.market.What advice would you give the firm?

General Motors is considering a global theme approach.What advice would you give GM?

If consumers doubt the credibility of advertising,they cannot find it interesting.

For products whose customer needs vary from country to country,a decentralized approach to decision making for advertising is preferred.

Latin Shoes is planning an advertising campaign in Malaysia.It should not

Comparative advertising is against the law in Japan.

Increasingly uniform regulations for advertising across Europe will likely

Global campaigns work better if

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Managing Global Distribution Channels

Global Promotion Strategies

Organizing for Global Marketing

Filters