Multiple Choice
General Motors is considering a global theme approach.What advice would you give GM?
A) Develop a simple theme in the United States that then can be used abroad with minor changes undertaken at the discretion of the foreign subsidiaries.
B) Develop a theme in the United States but allow headquarters to later consider and approve minor adaptations proposed by foreign subsidiaries.
C) Incorporate input from the subsidiaries in the original design of a global them campaign.
D) Use of global theme advertising is declining.
Correct Answer:
Verified
Correct Answer:
Verified
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