Question 1

IKEA,the Scandinavia furniture retailer,was not successful in

Accepted Answer

A) Europe. 
B) the United States. 
C) Asia. 
D) None of the above. 
A) Europe. 
B) the United States. 
C) Asia. 
D) None of the above.

Question 2

German authorities ordered Wal-Mart to raise prices on a number of products.

Accepted Answer

A) True 
 B)False

Question 3

In Latin America,small mom-and-pop stores account for about 90 percent of total in-store sales.

Accepted Answer

A) True 
 B)False

Question 4

French Bakery Breads produces a product line with a short shelf life.In Mexico it should

Accepted Answer

A) choose exclusive distribution. 
B) look for shorter channels. 
C) NOT be a channel captain. 
D) NOT sell to Wal-Mart. 
A) choose exclusive distribution. 
B) look for shorter channels. 
C) NOT be a channel captain. 
D) NOT sell to Wal-Mart.

Question 5

A common complaint by multinational corporations about distributors in developing countries is that

Accepted Answer

A) they want to be channel leaders. 
B) they fail to invest in business growth. 
C) there is too much channel conflict. 
D) they are always haggling for higher margins. 
A) they want to be channel leaders. 
B) they fail to invest in business growth. 
C) there is too much channel conflict. 
D) they are always haggling for higher margins.

Question 6

Overall,U.S.retailers have entered foreign markets later than European and Japanese retailers.

Accepted Answer

A) True 
 B)False

Question 7

French Bakery Breads is planning on entering the Venezuelan market.Compared to the U.S. ,the firm should expect

Accepted Answer

A) longer channels. 
B) shorter channels. 
C) exclusive distribution. 
D) larger average orders. 
A) longer channels. 
B) shorter channels. 
C) exclusive distribution. 
D) larger average orders.

Question 8

In Latin America,small mom-and-pop stores account for about 25 percent of total in-store sales.

Accepted Answer

A) True 
 B)False

Question 9

Karavel Foods is planning to piggyback in Chile on the distribution of CFG,a major Chilean packaged foods company.Karavel should expect CFG to

Accepted Answer

A) put the CFG name on Karavel products. 
B) decide the pricing for Karavel products. 
C) provide advertising for Karavel products. 
D) None of the above 
A) put the CFG name on Karavel products. 
B) decide the pricing for Karavel products. 
C) provide advertising for Karavel products. 
D) None of the above

Question 10

The financial incentive is one of the best options to keep channel members motivated.

Accepted Answer

A) True 
 B)False

Question 11

In managing the supply chain,most managers prefer speed of delivery over delivery reliability and customer service.

Accepted Answer

A) True 
 B)False

Question 12

In a piggyback agreement,

Accepted Answer

A) the manufacturer retains control over marketing strategies. 
B) the distributor controls marketing strategies. 
C) no one has channel control. 
D) the manufacturer has no channel control. 
A) the manufacturer retains control over marketing strategies. 
B) the distributor controls marketing strategies. 
C) no one has channel control. 
D) the manufacturer has no channel control.

Question 13

Japan ranks number 2 among countries in overall dollar volume of direct sales.

Accepted Answer

A) True 
 B)False

Question 14

Coco Discount Outlets plans to adopt a reinventor style of internationalization.It is unlikely that Coco will

Accepted Answer

A) employ standard back-end systems. 
B) create stores largely tailored to each overseas market. 
C) exploit its experience in retail logistics. 
D) export its retail format virtually unchanged. 
A) employ standard back-end systems. 
B) create stores largely tailored to each overseas market. 
C) exploit its experience in retail logistics. 
D) export its retail format virtually unchanged.

Question 15

Coco Discount Outlets plans to adopt a replicator style of internationalization.It is unlikely that Coco will

Accepted Answer

A) identify markets where its home market model will work. 
B) move relatively slowly overseas. 
C) follow in the footsteps of Starbacks. 
D) capture economies of scale. 
A) identify markets where its home market model will work. 
B) move relatively slowly overseas. 
C) follow in the footsteps of Starbacks. 
D) capture economies of scale.

Question 16

Indopharm is planning to piggyback in Canada using the distribution of a U.S.pharmaceutical firm.Indopharm can expect the U.S.company to

Accepted Answer

A) keep the Indopharm name on the products. 
B) decide the pricing of Indopharm products. 
C) provide advertising for Indopharm products. 
D) eventually restrict U.S.companies cannot provide piggyback services in Canada. 
A) keep the Indopharm name on the products. 
B) decide the pricing of Indopharm products. 
C) provide advertising for Indopharm products. 
D) eventually restrict U.S.companies cannot provide piggyback services in Canada.

Question 17

For products with short shelf lives,

Accepted Answer

A) long channels are preferred. 
B) direct sales agents are required. 
C) short channels are preferred. 
D) All of the above 
A) long channels are preferred. 
B) direct sales agents are required. 
C) short channels are preferred. 
D) All of the above

Question 18

Channel density refers to the number of intermediaries between the manufacturer and the consumer.

Accepted Answer

A) True 
 B)False

Question 19

Coca-Cola's decision to assist Unaids to distribute literature and testing kits is a special type of joint venture.

Accepted Answer

A) True 
 B)False

Question 20

More intense contact between an export manufacturer and its distributor in a foreign market will likely result in

Accepted Answer

A) a change in channel captain. 
B) better performance by the distributor. 
C) higher margins to the exporter. 
D) higher margins to the importers. 
A) a change in channel captain. 
B) better performance by the distributor. 
C) higher margins to the exporter. 
D) higher margins to the importers.

IKEA,the Scandinavia furniture retailer,was not successful in

German authorities ordered Wal-Mart to raise prices on a number of products.

In Latin America,small mom-and-pop stores account for about 90 percent of total in-store sales.

French Bakery Breads produces a product line with a short shelf life.In Mexico it should

A common complaint by multinational corporations about distributors in developing countries is that

Overall,U.S.retailers have entered foreign markets later than European and Japanese retailers.

French Bakery Breads is planning on entering the Venezuelan market.Compared to the U.S. ,the firm should expect

In Latin America,small mom-and-pop stores account for about 25 percent of total in-store sales.

Karavel Foods is planning to piggyback in Chile on the distribution of CFG,a major Chilean packaged foods company.Karavel should expect CFG to

The financial incentive is one of the best options to keep channel members motivated.

In managing the supply chain,most managers prefer speed of delivery over delivery reliability and customer service.

In a piggyback agreement,

Japan ranks number 2 among countries in overall dollar volume of direct sales.

Coco Discount Outlets plans to adopt a reinventor style of internationalization.It is unlikely that Coco will

Coco Discount Outlets plans to adopt a replicator style of internationalization.It is unlikely that Coco will

Indopharm is planning to piggyback in Canada using the distribution of a U.S.pharmaceutical firm.Indopharm can expect the U.S.company to

For products with short shelf lives,

Channel density refers to the number of intermediaries between the manufacturer and the consumer.

Coca-Cola's decision to assist Unaids to distribute literature and testing kits is a special type of joint venture.

More intense contact between an export manufacturer and its distributor in a foreign market will likely result in

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters

Exam 13: Managing Global Distribution Channels

IKEA,the Scandinavia furniture retailer,was not successful in

German authorities ordered Wal-Mart to raise prices on a number of products.

In Latin America,small mom-and-pop stores account for about 90 percent of total in-store sales.

French Bakery Breads produces a product line with a short shelf life.In Mexico it should

A common complaint by multinational corporations about distributors in developing countries is that

Overall,U.S.retailers have entered foreign markets later than European and Japanese retailers.

French Bakery Breads is planning on entering the Venezuelan market.Compared to the U.S. ,the firm should expect

In Latin America,small mom-and-pop stores account for about 25 percent of total in-store sales.

Karavel Foods is planning to piggyback in Chile on the distribution of CFG,a major Chilean packaged foods company.Karavel should expect CFG to

The financial incentive is one of the best options to keep channel members motivated.

In managing the supply chain,most managers prefer speed of delivery over delivery reliability and customer service.

In a piggyback agreement,

Japan ranks number 2 among countries in overall dollar volume of direct sales.

Coco Discount Outlets plans to adopt a reinventor style of internationalization.It is unlikely that Coco will

Coco Discount Outlets plans to adopt a replicator style of internationalization.It is unlikely that Coco will

Indopharm is planning to piggyback in Canada using the distribution of a U.S.pharmaceutical firm.Indopharm can expect the U.S.company to

For products with short shelf lives,

Channel density refers to the number of intermediaries between the manufacturer and the consumer.

Coca-Cola's decision to assist Unaids to distribute literature and testing kits is a special type of joint venture.

More intense contact between an export manufacturer and its distributor in a foreign market will likely result in

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters