Question 1

Direct marketing is popular in developing countries due to their excellent telecommunications infrastructure.

Accepted Answer

A) True 
 B)False

Question 2

____________________ is the illegal transport of legal or illegal products across national borders.

Accepted Answer

The answer of ____________________ is the illegal transport of legal...

Question 3

Wal-Mart has been successful in every foreign market it has entered.

Accepted Answer

A) True 
 B)False

Question 4

French Bakery Breads wants to be channel captain in Mexico.It should

Accepted Answer

A) look for a very large wholesaler. 
B) sell to Wal-Mart. 
C) be prepared to relinquish control over its pricing in Mexico. 
D) None of the above 
A) look for a very large wholesaler. 
B) sell to Wal-Mart. 
C) be prepared to relinquish control over its pricing in Mexico. 
D) None of the above

Question 5

Which is not a common source of foreign distributor information for U.S.firms?

Accepted Answer

A) Industry associations 
B) Trade shows 
C) U.S.Department of Commerce 
D) WTO 
A) Industry associations 
B) Trade shows 
C) U.S.Department of Commerce 
D) WTO

Question 6

Canon Car Mirrors plans on entering Brazil where a major wholesaler will be channel captain.Canon will need to budget for which costs?

Accepted Answer

A) Initial distribution costs 
B) Maintenance distribution costs 
C) Logistics costs 
D) All of the above 
A) Initial distribution costs 
B) Maintenance distribution costs 
C) Logistics costs 
D) All of the above

Question 7

Channel length refers to the number of sales outlets.

Accepted Answer

A) True 
 B)False

Question 8

A channel captain is the dominant member of the channel and is responsible for profitability of the entire channel.

Accepted Answer

A) True 
 B)False

Question 9

The highest market penetration of online purchasers is in Great Britain.

Accepted Answer

A) True 
 B)False

Question 10

Retailers such as Ahold that expand globally by acquiring existing retail businesses that retain their independent identities are

Accepted Answer

A) replicators. 
B) performance managers. 
C) re-inventors. 
D) global-local formatters. 
A) replicators. 
B) performance managers. 
C) re-inventors. 
D) global-local formatters.

Question 11

The cholesterol-lowering drug Lipitor enjoyed a successful launch in the United States due to a

Accepted Answer

A) rapid global roll-out. 
B) piggybacking agreement. 
C) strong channel captain. 
D) selective distribution. 
A) rapid global roll-out. 
B) piggybacking agreement. 
C) strong channel captain. 
D) selective distribution.

Question 12

Retailers that employ standardized back-end systems and processes while creating largely tailored retail formats for each overseas market are called ____________________.

Accepted Answer

The answer of Retailers that employ standardized back-end systems and...

Question 13

Eliminating tariffs on VCRs will eliminate smuggling of VCRs.

Accepted Answer

A) True 
 B)False

Question 14

French Bakery Breads is hoping to sell to Wal-Mart in Mexico.What should it expect?

Accepted Answer

A) Wal-Mart may be the channel captain. 
B) Wal-Mart will want French Bakery Breads to be channel captain. 
C) Wal-Mart will be totally different in Mexico than it is in the U.S. 
D) Wal-mart is no longer in Mexico. 
A) Wal-Mart may be the channel captain. 
B) Wal-Mart will want French Bakery Breads to be channel captain. 
C) Wal-Mart will be totally different in Mexico than it is in the U.S. 
D) Wal-mart is no longer in Mexico.

Question 15

What can lead to channel conflict?

Accepted Answer

A) Excellent financial incentives 
B) Making distributors more involved in marketing 
C) Extensive training of distributors 
D) Oversaturating the market with too many distributors 
A) Excellent financial incentives 
B) Making distributors more involved in marketing 
C) Extensive training of distributors 
D) Oversaturating the market with too many distributors

Question 16

In locked-up channels,a newcomer cannot easily convince any channel member to add or drop products in spite of favorable market conditions.

Accepted Answer

A) True 
 B)False

Question 17

Retailers such as Carrefour that employ standardized back-end systems and processes while creating largely tailored retail formats for each overseas market are called

Accepted Answer

A) replicators. 
B) performance managers. 
C) re-inventors. 
D) global-local formatters. 
A) replicators. 
B) performance managers. 
C) re-inventors. 
D) global-local formatters.

Question 18

Texas Taffy is planning to enter Mexico using exclusive rather than extensive distribution.This decision should

Accepted Answer

A) shorter channels. 
B) lengthen channels. 
C) increase market coverage. 
D) None of the above 
A) shorter channels. 
B) lengthen channels. 
C) increase market coverage. 
D) None of the above

Question 19

LeBlanc Enterprises is considering a distributor for Japan.LeBlanc will be expected to

Accepted Answer

A) choose extensive distribution. 
B) choose selective distribution. 
C) choose exclusive distribution. 
D) commit for the long-term. 
A) choose extensive distribution. 
B) choose selective distribution. 
C) choose exclusive distribution. 
D) commit for the long-term.

Question 20

Logistics costs are four times higher in China than in many developed economies.

Accepted Answer

A) True 
 B)False

Direct marketing is popular in developing countries due to their excellent telecommunications infrastructure.

____________________ is the illegal transport of legal or illegal products across national borders.

Wal-Mart has been successful in every foreign market it has entered.

French Bakery Breads wants to be channel captain in Mexico.It should

Which is not a common source of foreign distributor information for U.S.firms?

Canon Car Mirrors plans on entering Brazil where a major wholesaler will be channel captain.Canon will need to budget for which costs?

Channel length refers to the number of sales outlets.

A channel captain is the dominant member of the channel and is responsible for profitability of the entire channel.

The highest market penetration of online purchasers is in Great Britain.

Retailers such as Ahold that expand globally by acquiring existing retail businesses that retain their independent identities are

The cholesterol-lowering drug Lipitor enjoyed a successful launch in the United States due to a

Retailers that employ standardized back-end systems and processes while creating largely tailored retail formats for each overseas market are called ____________________.

Eliminating tariffs on VCRs will eliminate smuggling of VCRs.

French Bakery Breads is hoping to sell to Wal-Mart in Mexico.What should it expect?

What can lead to channel conflict?

In locked-up channels,a newcomer cannot easily convince any channel member to add or drop products in spite of favorable market conditions.

Retailers such as Carrefour that employ standardized back-end systems and processes while creating largely tailored retail formats for each overseas market are called

Texas Taffy is planning to enter Mexico using exclusive rather than extensive distribution.This decision should

LeBlanc Enterprises is considering a distributor for Japan.LeBlanc will be expected to

Logistics costs are four times higher in China than in many developed economies.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters

Exam 13: Managing Global Distribution Channels

Direct marketing is popular in developing countries due to their excellent telecommunications infrastructure.

____________________ is the illegal transport of legal or illegal products across national borders.

Wal-Mart has been successful in every foreign market it has entered.

French Bakery Breads wants to be channel captain in Mexico.It should

Which is not a common source of foreign distributor information for U.S.firms?

Canon Car Mirrors plans on entering Brazil where a major wholesaler will be channel captain.Canon will need to budget for which costs?

Channel length refers to the number of sales outlets.

A channel captain is the dominant member of the channel and is responsible for profitability of the entire channel.

The highest market penetration of online purchasers is in Great Britain.

Retailers such as Ahold that expand globally by acquiring existing retail businesses that retain their independent identities are

The cholesterol-lowering drug Lipitor enjoyed a successful launch in the United States due to a

Retailers that employ standardized back-end systems and processes while creating largely tailored retail formats for each overseas market are called ____________________.

Eliminating tariffs on VCRs will eliminate smuggling of VCRs.

French Bakery Breads is hoping to sell to Wal-Mart in Mexico.What should it expect?

What can lead to channel conflict?

In locked-up channels,a newcomer cannot easily convince any channel member to add or drop products in spite of favorable market conditions.

Retailers such as Carrefour that employ standardized back-end systems and processes while creating largely tailored retail formats for each overseas market are called

Texas Taffy is planning to enter Mexico using exclusive rather than extensive distribution.This decision should

LeBlanc Enterprises is considering a distributor for Japan.LeBlanc will be expected to

Logistics costs are four times higher in China than in many developed economies.

Introduction to Global Marketing

The Global Economy

Cultural and Social Forces

Political and Regulatory Climate

Global Markets

Global Competitors

Global Marketing Research

Global Market Participation

Global Market Entry Strategies

Global Product Strategies

Global Strategies for Services,Brands,and Social Marketing

Pricing for International and Global Markets

Global Promotion Strategies

Managing Global Advertising

Organizing for Global Marketing

Filters