Question 1

Physical distribution activities may be performed by a producer, wholesaler, retailer or

Accepted Answer

A)  not performed at all. 
B)  the customer. 
C)  investors in any of the previous three. 
D)  solely through technology. 
E)  they may be outsourced. 
A)  not performed at all. 
B)  the customer. 
C)  investors in any of the previous three. 
D)  solely through technology. 
E)  they may be outsourced.

Question 2

Marketing intermediaries are marketing institutions, such as retailers and wholesalers, which perform marketing functions necessary to direct products to customers.

Accepted Answer

A) True 
 B)False

Question 3

Channel power is an ability related to influencing the goals of other channel members.

Accepted Answer

A) True 
 B)False

Question 4

All of the following are concepts used in a just-in-time inventory management system except

Accepted Answer

A)  supplies arrive just as they are needed. 
B)  safety stock is kept to reduce stockouts. 
C)  much waste is eliminated. 
D)  purchases are made in small quantities. 
E)  purchases are made frequently. 
A)  supplies arrive just as they are needed. 
B)  safety stock is kept to reduce stockouts. 
C)  much waste is eliminated. 
D)  purchases are made in small quantities. 
E)  purchases are made frequently.

Question 5

The major levels of intensity at which a company can choose to distribute its products are ____ distribution.

Accepted Answer

A)  vertical and horizontal 
B)  cooperative, conflicting, and integrated 
C)  intensive, extensive, and exclusive 
D)  selective, cooperative, and conflicting 
E)  exclusive, selective, and intensive 
A)  vertical and horizontal 
B)  cooperative, conflicting, and integrated 
C)  intensive, extensive, and exclusive 
D)  selective, cooperative, and conflicting 
E)  exclusive, selective, and intensive

Question 6

The best way to reduce overall distribution costs is to

Accepted Answer

A)  use a total-cost approach to analyze and evaluate the entire system. 
B)  minimize the costs associated with materials handling and transportation. 
C)  reduce the number of distribution functions that are necessary. 
D)  find the cheapest price for each function and use them to create the system. 
E)  lower the service standards that the company has. 
A)  use a total-cost approach to analyze and evaluate the entire system. 
B)  minimize the costs associated with materials handling and transportation. 
C)  reduce the number of distribution functions that are necessary. 
D)  find the cheapest price for each function and use them to create the system. 
E)  lower the service standards that the company has.

Question 7

List the three major levels of market coverage and define each of them.

Accepted Answer

There are three levels of market coverag

Question 8

Anya, sales manager for Pacific Lumber, tells Ricardo, the firm's inventory manager, that the firm's failure to have adequate supplies of pressure-treated lumber on hand has cost the firm $175,000 in lost sales. This figure represents which of the following inventory management costs?

Accepted Answer

A)  Carrying 
B)  Replenishment 
C)  Stockout 
D)  Safety stock 
E)  Reorder 
A)  Carrying 
B)  Replenishment 
C)  Stockout 
D)  Safety stock 
E)  Reorder

Question 9

What is supply-chain management? List the activities involved in it.

Accepted Answer

Supply-chain management is the set of ap

Question 10

As her Internet quilt and bed linen business grew, Danielle could no longer perform all the distribution activities, so she hired a shipper and an information technology firm to assist with these functions. Danielle is using ____ for physical distribution for her business.

Accepted Answer

A)  producers 
B)  wholesalers 
C)  retailers 
D)  selling agents 
E)  outsourcing 
A)  producers 
B)  wholesalers 
C)  retailers 
D)  selling agents 
E)  outsourcing

Question 11

RFID uses radio waves to identify and track materials tagged with special microchips.

Accepted Answer

A) True 
 B)False

Question 12

Name and define the four types of utility created by marketing channels.

Accepted Answer

Marketing channels create four types of

Question 13

In a corporate VMS,

Accepted Answer

A)  customers are excluded. 
B)  marketing channel members are linked by legal agreements. 
C)  marketing channel members are independent. 
D)  all stages of the marketing channel are combined. 
E)  there is dual ownership among channel members. 
A)  customers are excluded. 
B)  marketing channel members are linked by legal agreements. 
C)  marketing channel members are independent. 
D)  all stages of the marketing channel are combined. 
E)  there is dual ownership among channel members.

Question 14

Which of the following is the most commonly used channel for distributing business products?

Accepted Answer

A)  Producer, agents, industrial distributors, organizational buyers 
B)  Producer, industrial distributors, organizational buyers 
C)  Producer, agents, organizational buyers 
D)  Producer, organizational buyers 
E)  Industrial distributors, organizational buyers 
A)  Producer, agents, industrial distributors, organizational buyers 
B)  Producer, industrial distributors, organizational buyers 
C)  Producer, agents, organizational buyers 
D)  Producer, organizational buyers 
E)  Industrial distributors, organizational buyers

Question 15

Industrial distributors and their agents are typical types of intermediaries found in channels for consumer products.

Accepted Answer

A) True 
 B)False

Question 16

When Busch Light Beer was introduced as part of the Anheuser-Busch product line, the company most likely used ____ distribution.

Accepted Answer

A)  horizontal 
B)  intensive 
C)  selective 
D)  agent 
E)  exclusive 
A)  horizontal 
B)  intensive 
C)  selective 
D)  agent 
E)  exclusive

Question 17

Expensive, high-quality products that are purchased infrequently often reach consumers through

Accepted Answer

A)  selective distribution. 
B)  highly-selective distribution. 
C)  sole-source retailers. 
D)  complex marketing channels. 
E)  exclusive distribution. 
A)  selective distribution. 
B)  highly-selective distribution. 
C)  sole-source retailers. 
D)  complex marketing channels. 
E)  exclusive distribution.

Question 18

Madison is responsible for the freight transportation of products sold by Richland Tech, a producer of cooking oils sold to large institutions. Since Madison needs to schedule freight transportation with the mode that provides the most flexible schedules and routes, which of the following should she use?

Accepted Answer

A)  Trucks 
B)  Waterways 
C)  Warehousing 
D)  Pipelines 
E)  Railroads 
A)  Trucks 
B)  Waterways 
C)  Warehousing 
D)  Pipelines 
E)  Railroads

Question 19

Wholesalers are often criticized for being inefficient and for causing consumers to pay higher prices than they would if there were no wholesalers. Discuss.

Accepted Answer

Critics accuse wholesalers of being inef

Question 20

When considering the best channel to use, all of the following are true with regard to larger firms except they

Accepted Answer

A)  can use an extensive product mix as a competitive tool. 
B)  may be better able to negotiate better deals with vendors or other channel members. 
C)  may have more distribution centers. 
D)  may have the resources to develop their own sales force. 
E)  may be better suited to serve customers in a particular region. 
A)  can use an extensive product mix as a competitive tool. 
B)  may be better able to negotiate better deals with vendors or other channel members. 
C)  may have more distribution centers. 
D)  may have the resources to develop their own sales force. 
E)  may be better suited to serve customers in a particular region.

Physical distribution activities may be performed by a producer, wholesaler, retailer or

Marketing intermediaries are marketing institutions, such as retailers and wholesalers, which perform marketing functions necessary to direct products to customers.

Channel power is an ability related to influencing the goals of other channel members.

All of the following are concepts used in a just-in-time inventory management system except

The major levels of intensity at which a company can choose to distribute its products are ____ distribution.

The best way to reduce overall distribution costs is to

List the three major levels of market coverage and define each of them.

Anya, sales manager for Pacific Lumber, tells Ricardo, the firm's inventory manager, that the firm's failure to have adequate supplies of pressure-treated lumber on hand has cost the firm $175,000 in lost sales. This figure represents which of the following inventory management costs?

What is supply-chain management? List the activities involved in it.

As her Internet quilt and bed linen business grew, Danielle could no longer perform all the distribution activities, so she hired a shipper and an information technology firm to assist with these functions. Danielle is using ____ for physical distribution for her business.

RFID uses radio waves to identify and track materials tagged with special microchips.

Name and define the four types of utility created by marketing channels.

In a corporate VMS,

Which of the following is the most commonly used channel for distributing business products?

Industrial distributors and their agents are typical types of intermediaries found in channels for consumer products.

When Busch Light Beer was introduced as part of the Anheuser-Busch product line, the company most likely used ____ distribution.

Expensive, high-quality products that are purchased infrequently often reach consumers through

Wholesalers are often criticized for being inefficient and for causing consumers to pay higher prices than they would if there were no wholesalers. Discuss.

When considering the best channel to use, all of the following are true with regard to larger firms except they

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 14: Marketing Channels and Supply Chain Management

Physical distribution activities may be performed by a producer, wholesaler, retailer or

Marketing intermediaries are marketing institutions, such as retailers and wholesalers, which perform marketing functions necessary to direct products to customers.

Channel power is an ability related to influencing the goals of other channel members.

All of the following are concepts used in a just-in-time inventory management system except

The major levels of intensity at which a company can choose to distribute its products are ____ distribution.

The best way to reduce overall distribution costs is to

List the three major levels of market coverage and define each of them.

Anya, sales manager for Pacific Lumber, tells Ricardo, the firm's inventory manager, that the firm's failure to have adequate supplies of pressure-treated lumber on hand has cost the firm $175,000 in lost sales. This figure represents which of the following inventory management costs?

What is supply-chain management? List the activities involved in it.

As her Internet quilt and bed linen business grew, Danielle could no longer perform all the distribution activities, so she hired a shipper and an information technology firm to assist with these functions. Danielle is using ____ for physical distribution for her business.

RFID uses radio waves to identify and track materials tagged with special microchips.

Name and define the four types of utility created by marketing channels.

In a corporate VMS,

Which of the following is the most commonly used channel for distributing business products?

Industrial distributors and their agents are typical types of intermediaries found in channels for consumer products.

When Busch Light Beer was introduced as part of the Anheuser-Busch product line, the company most likely used ____ distribution.

Expensive, high-quality products that are purchased infrequently often reach consumers through

Wholesalers are often criticized for being inefficient and for causing consumers to pay higher prices than they would if there were no wholesalers. Discuss.

When considering the best channel to use, all of the following are true with regard to larger firms except they

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters