Question 1

Which of the following physical distribution functions involves design and operation of facilities for storing goods?

Accepted Answer

A)  Order processing 
B)  Materials handling 
C)  Transportation 
D)  Warehousing 
E)  Inventory management 
A)  Order processing 
B)  Materials handling 
C)  Transportation 
D)  Warehousing 
E)  Inventory management

Question 2

When higher-priced or technically complex business products are involved, business customers prefer to deal directly with producers rather than through intermediaries.

Accepted Answer

A) True 
 B)False

Question 3

What is a marketing intermediary, and what are the activities that marketing intermediaries perform?

Accepted Answer

Marketing intermediaries link producers

Question 4

Which of the following types of distribution allow distribution and consumption to occur at the same time?

Accepted Answer

A)  Digital distribution 
B)  Selective distribution 
C)  Multichannel distribution 
D)  Exclusive distribution 
E)  Intensive distribution 
A)  Digital distribution 
B)  Selective distribution 
C)  Multichannel distribution 
D)  Exclusive distribution 
E)  Intensive distribution

Question 5

Morgan Steel Company leases a warehouse in Jacksonville, Alabama, to serve Deep South markets that are large enough and stable enough to make a long-term commitment to fixed facilities. This is a

Accepted Answer

A)  flexible warehouse. 
B)  dispatching center. 
C)  distribution center. 
D)  private warehouse. 
E)  public warehouse. 
A)  flexible warehouse. 
B)  dispatching center. 
C)  distribution center. 
D)  private warehouse. 
E)  public warehouse.

Question 6

Managers and consultants at Colgate-Palmolive are meeting to discuss better ways to package its products to reduce damage and make loading more efficient. The primary function they are trying to improve is

Accepted Answer

A)  warehousing. 
B)  inventory management. 
C)  materials handling. 
D)  cycle time. 
E)  containerization. 
A)  warehousing. 
B)  inventory management. 
C)  materials handling. 
D)  cycle time. 
E)  containerization.

Question 7

Pandora and Spotify allow users to listen to music through the Internet or other device. Pandora and Spotify are engaging in

Accepted Answer

A)  electronic data interchange. 
B)  selective distribution. 
C)  digital distribution. 
D)  multichannel distribution. 
E)  physical distribution. 
A)  electronic data interchange. 
B)  selective distribution. 
C)  digital distribution. 
D)  multichannel distribution. 
E)  physical distribution.

Question 8

You are the head of supply-chain management at a large manufacturing company in the Midwestern United States. You just returned from a series of workshops on how technology is being deployed by different companies around the world to improve their supply-chain management activities. You are excited about the prospect of increasing the use of technology in your firm. Which one of the following reasons would you use to convince your firm's CEO to invest more money in technology for supply-chain management?

Accepted Answer

A)  It will eliminate product defects in the manufacturing process. 
B)  It will eliminate errors in financial reporting in the accounting department. 
C)  It will significantly reduce marketing costs. 
D)  It will increase the sales force's success rate in winning new customers. 
E)  It will create a more effective process for matching inventory needs to manufacturing requirements. 
A)  It will eliminate product defects in the manufacturing process. 
B)  It will eliminate errors in financial reporting in the accounting department. 
C)  It will significantly reduce marketing costs. 
D)  It will increase the sales force's success rate in winning new customers. 
E)  It will create a more effective process for matching inventory needs to manufacturing requirements.

Question 9

It is usually easier to change marketing channels than to change prices or promotion.

Accepted Answer

A) True 
 B)False

Question 10

Third-party logistics firms have special expertise in core physical distribution activities and can often perform these activities more efficiently.

Accepted Answer

A) True 
 B)False

Question 11

Greg is a physical distribution manager. He is currently developing and maintaining assortments of products that are adequate for customer demand. In which stage in the physical distribution system is Greg currently involved?

Accepted Answer

A)  Order processing 
B)  Materials handling 
C)  Inventory management 
D)  Transportation 
E)  Warehousing 
A)  Order processing 
B)  Materials handling 
C)  Inventory management 
D)  Transportation 
E)  Warehousing

Question 12

Like manufacturers' agents, industrial distributors do not take title to products or carry inventories.

Accepted Answer

A) True 
 B)False

Question 13

What are the three primary tasks of order processing?

Accepted Answer

A)  Order receipt, order delivery, order follow-up 
B)  Order handling, inventory management, order delivery 
C)  Materials handling, warehousing, order delivery 
D)  Order handling, order entry, order delivery 
E)  Order receipt, order checking, order delivery 
A)  Order receipt, order delivery, order follow-up 
B)  Order handling, inventory management, order delivery 
C)  Materials handling, warehousing, order delivery 
D)  Order handling, order entry, order delivery 
E)  Order receipt, order checking, order delivery

Question 14

Which of the following is most likely to be a product stocked solely by an industrial distributor?

Accepted Answer

A)  Tires 
B)  Wind turbines 
C)  Roofing nails 
D)  Kitchen countertops 
E)  Office supplies 
A)  Tires 
B)  Wind turbines 
C)  Roofing nails 
D)  Kitchen countertops 
E)  Office supplies

Question 15

Fragile products that require special handling are more likely to be distributed through

Accepted Answer

A)  longer channels. 
B)  shorter channels. 
C)  direct channels. 
D)  strategic alliances. 
E)  exclusive outlets. 
A)  longer channels. 
B)  shorter channels. 
C)  direct channels. 
D)  strategic alliances. 
E)  exclusive outlets.

Question 16

Marketing channel members are likely to experience misunderstandings, frustration, and poorly coordinated strategies as a result of

Accepted Answer

A)  channel conflict caused by inefficient communication between channel members. 
B)  open communication among the channel members. 
C)  methods of channel coordination designed to reduce ambiguity. 
D)  negotiating territorial issues among regional distributors of a product. 
E)  allowing one member of the channel to take the role of channel captain. 
A)  channel conflict caused by inefficient communication between channel members. 
B)  open communication among the channel members. 
C)  methods of channel coordination designed to reduce ambiguity. 
D)  negotiating territorial issues among regional distributors of a product. 
E)  allowing one member of the channel to take the role of channel captain.

Question 17

How do marketing channel decisions influence the rest of the marketing mix?

Accepted Answer

Channel decisions are critical because t

Question 18

Third-party logistics firms combine shipments from several organizations into efficient lot sizes.

Accepted Answer

A) True 
 B)False

Question 19

Agents are used in business channels for standardized products and in situations in which information gathering and selling functions are important.

Accepted Answer

A) True 
 B)False

Question 20

The notion of physical distribution is

Accepted Answer

A)  speed of delivery. 
B)  used only by manufacturers. 
C)  the movement of products from producers to end users. 
D)  primarily the wholesaler's responsibility. 
E)  an assessment of distribution costs. 
A)  speed of delivery. 
B)  used only by manufacturers. 
C)  the movement of products from producers to end users. 
D)  primarily the wholesaler's responsibility. 
E)  an assessment of distribution costs.

Which of the following physical distribution functions involves design and operation of facilities for storing goods?

When higher-priced or technically complex business products are involved, business customers prefer to deal directly with producers rather than through intermediaries.

What is a marketing intermediary, and what are the activities that marketing intermediaries perform?

Which of the following types of distribution allow distribution and consumption to occur at the same time?

Morgan Steel Company leases a warehouse in Jacksonville, Alabama, to serve Deep South markets that are large enough and stable enough to make a long-term commitment to fixed facilities. This is a

Managers and consultants at Colgate-Palmolive are meeting to discuss better ways to package its products to reduce damage and make loading more efficient. The primary function they are trying to improve is

Pandora and Spotify allow users to listen to music through the Internet or other device. Pandora and Spotify are engaging in

It is usually easier to change marketing channels than to change prices or promotion.

Third-party logistics firms have special expertise in core physical distribution activities and can often perform these activities more efficiently.

Greg is a physical distribution manager. He is currently developing and maintaining assortments of products that are adequate for customer demand. In which stage in the physical distribution system is Greg currently involved?

Like manufacturers' agents, industrial distributors do not take title to products or carry inventories.

What are the three primary tasks of order processing?

Which of the following is most likely to be a product stocked solely by an industrial distributor?

Fragile products that require special handling are more likely to be distributed through

Marketing channel members are likely to experience misunderstandings, frustration, and poorly coordinated strategies as a result of

How do marketing channel decisions influence the rest of the marketing mix?

Third-party logistics firms combine shipments from several organizations into efficient lot sizes.

Agents are used in business channels for standardized products and in situations in which information gathering and selling functions are important.

The notion of physical distribution is

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 14: Marketing Channels and Supply Chain Management

Which of the following physical distribution functions involves design and operation of facilities for storing goods?

When higher-priced or technically complex business products are involved, business customers prefer to deal directly with producers rather than through intermediaries.

What is a marketing intermediary, and what are the activities that marketing intermediaries perform?

Which of the following types of distribution allow distribution and consumption to occur at the same time?

Morgan Steel Company leases a warehouse in Jacksonville, Alabama, to serve Deep South markets that are large enough and stable enough to make a long-term commitment to fixed facilities. This is a

Managers and consultants at Colgate-Palmolive are meeting to discuss better ways to package its products to reduce damage and make loading more efficient. The primary function they are trying to improve is

Pandora and Spotify allow users to listen to music through the Internet or other device. Pandora and Spotify are engaging in

It is usually easier to change marketing channels than to change prices or promotion.

Third-party logistics firms have special expertise in core physical distribution activities and can often perform these activities more efficiently.

Greg is a physical distribution manager. He is currently developing and maintaining assortments of products that are adequate for customer demand. In which stage in the physical distribution system is Greg currently involved?

Like manufacturers' agents, industrial distributors do not take title to products or carry inventories.

What are the three primary tasks of order processing?

Which of the following is most likely to be a product stocked solely by an industrial distributor?

Fragile products that require special handling are more likely to be distributed through

Marketing channel members are likely to experience misunderstandings, frustration, and poorly coordinated strategies as a result of

How do marketing channel decisions influence the rest of the marketing mix?

Third-party logistics firms combine shipments from several organizations into efficient lot sizes.

Agents are used in business channels for standardized products and in situations in which information gathering and selling functions are important.

The notion of physical distribution is

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters