Exam 14: Marketing Channels and Supply Chain Management

After direct marketing, the next slightly longer marketing channel adds a(n)

Refusal-to-deal arrangements involve a manufacturer that forbids an intermediary to carry products of competing manufacturers.

Safety stock helps protect an organization against stockouts.

What is a primary difference between an industrial distributor and a manufacturers' agent?

Retailers are frequently found in business product channels.

Magnetic Springs wants to ship its bottled water with the most flexible schedules and routes of all transportation modes. Magnetic Springs should use ____ as its transportation mode.

What is the reorder point if the usage rate is 10 units per day, the order lead time is five days, and the safety stock is 30?

Marketing intermediaries can reduce the cost of exchanges.

Full-line forcing requires that channel members purchase the supplier's entire line to obtain any of the products. b False

A single leader who controls and organizes a marketing channel is called a

A manufacturer has decided to improve its inventory management by maintaining low inventory levels and waiting to purchase materials until right before they are needed in production. This inventory management technique is called

Durable goods such as television sets and appliances generally reach their target markets through ____; goods such as car batteries and tires generally reach their target markets through _____.

Inventory management involves developing and maintaining adequate assortments of products to meet customers' needs.

When three buyers purchase the products of three producers, nine transactions are required. If one intermediary serves both producers and buyers, the number of possible transactions is

When American Airlines acquired US Airways, this was an example of a contractual VMS.

Caruthers Paint Manufacturing Company buys the chemicals it needs for producing its products from a chemical producer, Roth Chemicals. In this instance, the chemicals are being distributed to Caruthers through which of the following types of channels?

The coordination of all the activities involved with the flow and transformation of supplies, products, and information throughout the supply chain to the ultimate consumer is called

The use of a freight forwarder that consolidates shipments from several organizations into efficient lot sizes usually increases transit time and sometimes raises shipping costs.

Whereas the marketing channel is a group of interrelated organizations that directs products to customers, physical distribution deals with physical movement and storage of products both within and among intermediaries.

The shortest possible distribution channel would be producer to retailer to consumer.