Question 1

Paper towels and trash can bags are most likely distributed through ____ and ____.

Accepted Answer

A)  selective distribution; multiple channels 
B)  intensive; multichannel distribution 
C)  strategic channel alliances; intensive distribution 
D)  exclusive distribution; a single channel 
E)  multichannel distribution; convenience channels 
A)  selective distribution; multiple channels 
B)  intensive; multichannel distribution 
C)  strategic channel alliances; intensive distribution 
D)  exclusive distribution; a single channel 
E)  multichannel distribution; convenience channels

Question 2

The order-processing task that involves verifying product availability, checking prices and customer credit ratings, and filling orders is

Accepted Answer

A)  warehousing. 
B)  order handling. 
C)  information processing. 
D)  materials handling. 
E)  order entry. 
A)  warehousing. 
B)  order handling. 
C)  information processing. 
D)  materials handling. 
E)  order entry.

Question 3

Scenario 14.2 Use the following to answer the questions.
Star Supplies, Inc. manufactures commercial-grade floor cleaners, such as vacuums and floor polishers. The firm has recently begun manufacturing other janitorial-related product lines, such as paper products and chemical cleaners. Star Supplies distributes its products in two ways. It sells its vacuum, floor polisher, and janitorial supply products to an independent business that takes title to the products and then sells them to various small businesses throughout the region. Also, Star has a list of large businesses that it distributes to directly, on an as-needed basis. These businesses keep very little inventory and purchase janitorial supplies in small quantities. Recently, Star has decided to add two new service product lines-paper shredding and a uniform rental service. Clint Rodriguez, the marketing manager, is conducting a meeting to discuss the ways in which Star can strategically manage these new businesses. Star has the choice of marketing the paper shredding service to their large business clients, by picking up the paper as they drop off the other janitorial supplies, or they can buy a small paper shredding business and market to both large and small business customers. With regard to the uniform rental service, Star can either pick up and deliver the uniforms to the small businesses themselves, or contract that out to a third party.
Refer to Scenario 14.2. Currently, Star is using the ____ approach to distributing its janitorial supplies to its large customers.

Accepted Answer

A)  intensive 
B)  just-in-time 
C)  segmented 
D)  outsourcing 
E)  exclusive 
A)  intensive 
B)  just-in-time 
C)  segmented 
D)  outsourcing 
E)  exclusive

Question 4

Walgreens drug stores prefer to receive refills of prescriptions through a phone-based system where customers can directly key in the information about the drug. By receiving orders in this manner rather than through a paper-based system or by a phone conversation with a pharmacy employee, Walgreens has been able to save time and money on

Accepted Answer

A)  electronic data interchange. 
B)  order entry. 
C)  inventory management. 
D)  order delivery. 
E)  materials handling. 
A)  electronic data interchange. 
B)  order entry. 
C)  inventory management. 
D)  order delivery. 
E)  materials handling.

Question 5

Explain how electronic data interchange (EDI) and just-in-time (JIT) inventory management might be used in combination to improve physical distribution effectiveness and efficiency.

Accepted Answer

Whether a company uses a manual or an el

Question 6

Rob Stevens is the head of a company that produces computer software for production scheduling. The firm is small and presently does not generate enough volume to justify hiring a sales force. The firm is probably using ____ to maintain contact with the firms using its products.

Accepted Answer

A)  wholesalers 
B)  brokers 
C)  agents 
D)  merchants 
E)  retailers 
A)  wholesalers 
B)  brokers 
C)  agents 
D)  merchants 
E)  retailers

Question 7

Because of its speed, electronic order processing provides greater flexibility than manual processing in unique situations.

Accepted Answer

A) True 
 B)False

Question 8

The Internet is making the line between different marketing channels increasingly blurred.

Accepted Answer

A) True 
 B)False

Question 9

Freight forwarders are companies that offer several shipment methods, including rail, truck, and air service.

Accepted Answer

A) True 
 B)False

Question 10

______________ have special expertise in core physical distribution activities such as warehousing, transportation, inventory management, and information technology and can often perform these activities more efficiently.

Accepted Answer

A)  Freight forwarders 
B)  Megacarriers 
C)  Manufacturers' agents 
D)  Industrial distributors 
E)  Third-party logistics firms 
A)  Freight forwarders 
B)  Megacarriers 
C)  Manufacturers' agents 
D)  Industrial distributors 
E)  Third-party logistics firms

Question 11

Without wholesalers and other intermediaries,

Accepted Answer

A)  most products would be much less expensive because fewer companies would be handling the product. 
B)  products would be cheaper because the functions of intermediaries would be eliminated. 
C)  products would likely be more expensive due to the use of less efficient channel members. 
D)  products would never be able to make it to the ultimate consumer at any price without passing through intermediaries. 
E)  many products would be more expensive because retailers would expect more profit. 
A)  most products would be much less expensive because fewer companies would be handling the product. 
B)  products would be cheaper because the functions of intermediaries would be eliminated. 
C)  products would likely be more expensive due to the use of less efficient channel members. 
D)  products would never be able to make it to the ultimate consumer at any price without passing through intermediaries. 
E)  many products would be more expensive because retailers would expect more profit.

Question 12

Because of the significant investment many companies have in the products they sell to customers, they must develop and maintain adequate varieties of products to meet their customers' needs. This is called

Accepted Answer

A)  just-in-time. 
B)  order processing. 
C)  inventory management. 
D)  merchandise stocking. 
E)  logistical management. 
A)  just-in-time. 
B)  order processing. 
C)  inventory management. 
D)  merchandise stocking. 
E)  logistical management.

Question 13

Nathan is trying to decide which shipping company to use to transport his custom-made furniture to customers. Nathan is facing a decision about

Accepted Answer

A)  order entry. 
B)  order completion. 
C)  just-in-time. 
D)  order handling. 
E)  order delivery. 
A)  order entry. 
B)  order completion. 
C)  just-in-time. 
D)  order handling. 
E)  order delivery.

Question 14

Honey Farms is a maker of fine chocolates. The company's latest product, Fudge-Dipped Strawberries, is the premier product in its Fudge-Dipped line. The product is very expensive and targeted to upscale consumers. Which form of distribution would Honey Farms be likely to use for its new product?

Accepted Answer

A)  Intensive 
B)  Selective 
C)  Targeted 
D)  Exclusive 
E)  Premier 
A)  Intensive 
B)  Selective 
C)  Targeted 
D)  Exclusive 
E)  Premier

Question 15

Drawing together the processes and functions of two or more stages of the channel under one management is horizontal integration.

Accepted Answer

A) True 
 B)False

Question 16

If Purina forced Kroger's grocery chain to place all of its products in the stores' most favorable locations, it would be

Accepted Answer

A)  demonstrating sound channel leadership. 
B)  insisting on exclusive exposure. 
C)  exercising channel power. 
D)  minimizing channel conflict. 
E)  creating a coordinate system. 
A)  demonstrating sound channel leadership. 
B)  insisting on exclusive exposure. 
C)  exercising channel power. 
D)  minimizing channel conflict. 
E)  creating a coordinate system.

Question 17

The purpose of a marketing channel is to make products available at the right time at the right place in the right quantities.

Accepted Answer

A) True 
 B)False

Paper towels and trash can bags are most likely distributed through and .

The order-processing task that involves verifying product availability, checking prices and customer credit ratings, and filling orders is

Explain how electronic data interchange (EDI) and just-in-time (JIT) inventory management might be used in combination to improve physical distribution effectiveness and efficiency.

Rob Stevens is the head of a company that produces computer software for production scheduling. The firm is small and presently does not generate enough volume to justify hiring a sales force. The firm is probably using ____ to maintain contact with the firms using its products.

Because of its speed, electronic order processing provides greater flexibility than manual processing in unique situations.

The Internet is making the line between different marketing channels increasingly blurred.

Freight forwarders are companies that offer several shipment methods, including rail, truck, and air service.

______________ have special expertise in core physical distribution activities such as warehousing, transportation, inventory management, and information technology and can often perform these activities more efficiently.

Without wholesalers and other intermediaries,

Because of the significant investment many companies have in the products they sell to customers, they must develop and maintain adequate varieties of products to meet their customers' needs. This is called

Nathan is trying to decide which shipping company to use to transport his custom-made furniture to customers. Nathan is facing a decision about

Honey Farms is a maker of fine chocolates. The company's latest product, Fudge-Dipped Strawberries, is the premier product in its Fudge-Dipped line. The product is very expensive and targeted to upscale consumers. Which form of distribution would Honey Farms be likely to use for its new product?

Drawing together the processes and functions of two or more stages of the channel under one management is horizontal integration.

If Purina forced Kroger's grocery chain to place all of its products in the stores' most favorable locations, it would be

The purpose of a marketing channel is to make products available at the right time at the right place in the right quantities.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 14: Marketing Channels and Supply Chain Management

Paper towels and trash can bags are most likely distributed through ____ and ____.

The order-processing task that involves verifying product availability, checking prices and customer credit ratings, and filling orders is

Explain how electronic data interchange (EDI) and just-in-time (JIT) inventory management might be used in combination to improve physical distribution effectiveness and efficiency.

Rob Stevens is the head of a company that produces computer software for production scheduling. The firm is small and presently does not generate enough volume to justify hiring a sales force. The firm is probably using ____ to maintain contact with the firms using its products.

Because of its speed, electronic order processing provides greater flexibility than manual processing in unique situations.

The Internet is making the line between different marketing channels increasingly blurred.

Freight forwarders are companies that offer several shipment methods, including rail, truck, and air service.

______________ have special expertise in core physical distribution activities such as warehousing, transportation, inventory management, and information technology and can often perform these activities more efficiently.

Without wholesalers and other intermediaries,

Because of the significant investment many companies have in the products they sell to customers, they must develop and maintain adequate varieties of products to meet their customers' needs. This is called

Nathan is trying to decide which shipping company to use to transport his custom-made furniture to customers. Nathan is facing a decision about

Honey Farms is a maker of fine chocolates. The company's latest product, Fudge-Dipped Strawberries, is the premier product in its Fudge-Dipped line. The product is very expensive and targeted to upscale consumers. Which form of distribution would Honey Farms be likely to use for its new product?

Drawing together the processes and functions of two or more stages of the channel under one management is horizontal integration.

If Purina forced Kroger's grocery chain to place all of its products in the stores' most favorable locations, it would be

The purpose of a marketing channel is to make products available at the right time at the right place in the right quantities.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Paper towels and trash can bags are most likely distributed through and .