Question 1

Unit loading is grouping one or more boxes on a skid.

Accepted Answer

A) True 
 B)False

Question 2

Distribution decisions have little influence on the rest of the marketing mix.

Accepted Answer

A) True 
 B)False

Question 3

Producers do not engage in horizontal integration.

Accepted Answer

A) True 
 B)False

Question 4

Discuss channel cooperation and conflict. How might each one affect distribution channel functions?

Accepted Answer

Channel cooperation is vital if each mem

Question 5

Aaron attends a seminar on just-in-time inventory management. Excited about the idea, he returns to his office at Atlanta Auto Supply to start designing such an inventory system. Which of the following steps must Aaron take as he institutes this change?

Accepted Answer

A)  Increase safety stock 
B)  Raise the reorder point 
C)  Reduce customer service standard 
D)  Increase order frequency 
E)  Reduce estimates of inventory turnover rate 
A)  Increase safety stock 
B)  Raise the reorder point 
C)  Reduce customer service standard 
D)  Increase order frequency 
E)  Reduce estimates of inventory turnover rate

Question 6

When produce companies such as Dole Bananas bypass wholesalers and sell directly to retailers, it is likely to

Accepted Answer

A)  create channel conflict between Dole and these wholesalers. 
B)  increase cooperation between Dole and the wholesalers. 
C)  show that Dole is integrating its channel intermediaries. 
D)  create horizontal integration between channel members. 
E)  increase the vertical integration of the channel intermediaries. 
A)  create channel conflict between Dole and these wholesalers. 
B)  increase cooperation between Dole and the wholesalers. 
C)  show that Dole is integrating its channel intermediaries. 
D)  create horizontal integration between channel members. 
E)  increase the vertical integration of the channel intermediaries.

Question 7

The driving force behind marketing channel decisions should be

Accepted Answer

A)  convenience. 
B)  cost reduction. 
C)  environmental concerns. 
D)  customer satisfaction. 
E)  quality. 
A)  convenience. 
B)  cost reduction. 
C)  environmental concerns. 
D)  customer satisfaction. 
E)  quality.

Question 8

Janice is a shoe designer. She developed a new type of high-heeled shoe at a reasonable price point. It is time to decide how the shoes should be distributed. Janice knows that the shoes will require adequate service from retailers at the point of purchase. She should use an exclusive distribution strategy.

Accepted Answer

A) True 
 B)False

Question 9

Fansteel manufactures parts used in jet engines, which it sells to companies such as Boeing. When shipping products to Boeing, Fansteel seals the parts in 8' × 8' × 40' boxes for shipping to decrease loss and damage. This method of materials handling is

Accepted Answer

A)  unit loading. 
B)  containerization. 
C)  freight forwarding. 
D)  unitized shipping. 
E)  bonded packaging. 
A)  unit loading. 
B)  containerization. 
C)  freight forwarding. 
D)  unitized shipping. 
E)  bonded packaging.

Question 10

ClearChem is a producer of chemicals used in car detailing and painting. Because of the volatility of their chemical products when exposed to dirt and heat, ClearChem operates its own facilities for storing and shipping its products. ClearChem's facilities are most likely known as

Accepted Answer

A)  distribution centers. 
B)  product storehouses. 
C)  public warehouses. 
D)  mega warehouses. 
E)  private warehouses. 
A)  distribution centers. 
B)  product storehouses. 
C)  public warehouses. 
D)  mega warehouses. 
E)  private warehouses.

Question 11

A marketing channel is not the same thing as a distribution channel.

Accepted Answer

A) True 
 B)False

Question 12

Peabody Garden Supply is trying to optimize its method of getting products to customers. It has added electronic ordering systems for customers and improved the training process for workers in the warehouse who make the products ready for shipment. The improvements Peabody has made are to its

Accepted Answer

A)  materials handling. 
B)  logistics. 
C)  order processing. 
D)  inventory management. 
E)  warehousing. 
A)  materials handling. 
B)  logistics. 
C)  order processing. 
D)  inventory management. 
E)  warehousing.

Question 13

The supply chain begins with______________ and ends with_________________.

Accepted Answer

A)  employees; products 
B)  marketing; sales 
C)  production; inventory 
D)  strategy; implementation 
E)  raw materials; customers 
A)  employees; products 
B)  marketing; sales 
C)  production; inventory 
D)  strategy; implementation 
E)  raw materials; customers

Question 14

A producer is not likely to receive ____ from an industrial distributor.

Accepted Answer

A)  selling activities in local markets 
B)  market information about consumers 
C)  aggressive promotion of its brand 
D)  reduced capital requirements 
E)  a reduced financial burden from customers 
A)  selling activities in local markets 
B)  market information about consumers 
C)  aggressive promotion of its brand 
D)  reduced capital requirements 
E)  a reduced financial burden from customers

Question 15

Piggyback, fishyback, and birdyback are terms usually associated with gaining efficiency in shipping through

Accepted Answer

A)  transit time. 
B)  warehousing. 
C)  packaging. 
D)  containerization. 
E)  lot sizes. 
A)  transit time. 
B)  warehousing. 
C)  packaging. 
D)  containerization. 
E)  lot sizes.

Question 16

Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate?

Accepted Answer

A)  Gasoline 
B)  Jaguar automobiles 
C)  Skippy peanut butter 
D)  Laundry detergent 
E)  Organic foods 
A)  Gasoline 
B)  Jaguar automobiles 
C)  Skippy peanut butter 
D)  Laundry detergent 
E)  Organic foods

Question 17

Many companies use more than one marketing channel to distribute their products to the same target market, a tactic called

Accepted Answer

A)  multiple channeling. 
B)  strategic channel alliance. 
C)  intensive distribution. 
D)  multichannel distribution. 
E)  market splitting. 
A)  multiple channeling. 
B)  strategic channel alliance. 
C)  intensive distribution. 
D)  multichannel distribution. 
E)  market splitting.

Question 18

Order handling involves all of the following activities except that the

Accepted Answer

A)  credit department approves the purchase. 
B)  order is transmitted to the warehouse. 
C)  availability of the product is verified. 
D)  warehouse is instructed to fill the order. 
E)  customer places a purchase order. 
A)  credit department approves the purchase. 
B)  order is transmitted to the warehouse. 
C)  availability of the product is verified. 
D)  warehouse is instructed to fill the order. 
E)  customer places a purchase order.

Question 19

Multichannel distribution is the use of a variety of marketing channels to ensure maximum distribution.

Accepted Answer

A) True 
 B)False

Question 20

Channel decisions are important to marketers mostly because

Accepted Answer

A)  they are relatively flexible to change quickly. 
B)  consumers value reasonable prices delivered through marketing channels. 
C)  they dictate what promotional strategies companies should use. 
D)  many businesses are marketing intermediaries. 
E)  they involve long-term commitments and affect customer accessibility. 
A)  they are relatively flexible to change quickly. 
B)  consumers value reasonable prices delivered through marketing channels. 
C)  they dictate what promotional strategies companies should use. 
D)  many businesses are marketing intermediaries. 
E)  they involve long-term commitments and affect customer accessibility.

Unit loading is grouping one or more boxes on a skid.

Distribution decisions have little influence on the rest of the marketing mix.

Producers do not engage in horizontal integration.

Discuss channel cooperation and conflict. How might each one affect distribution channel functions?

Aaron attends a seminar on just-in-time inventory management. Excited about the idea, he returns to his office at Atlanta Auto Supply to start designing such an inventory system. Which of the following steps must Aaron take as he institutes this change?

When produce companies such as Dole Bananas bypass wholesalers and sell directly to retailers, it is likely to

The driving force behind marketing channel decisions should be

Fansteel manufactures parts used in jet engines, which it sells to companies such as Boeing. When shipping products to Boeing, Fansteel seals the parts in 8' × 8' × 40' boxes for shipping to decrease loss and damage. This method of materials handling is

ClearChem is a producer of chemicals used in car detailing and painting. Because of the volatility of their chemical products when exposed to dirt and heat, ClearChem operates its own facilities for storing and shipping its products. ClearChem's facilities are most likely known as

A marketing channel is not the same thing as a distribution channel.

Peabody Garden Supply is trying to optimize its method of getting products to customers. It has added electronic ordering systems for customers and improved the training process for workers in the warehouse who make the products ready for shipment. The improvements Peabody has made are to its

The supply chain begins with and ends with___.

A producer is not likely to receive ____ from an industrial distributor.

Piggyback, fishyback, and birdyback are terms usually associated with gaining efficiency in shipping through

Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate?

Many companies use more than one marketing channel to distribute their products to the same target market, a tactic called

Order handling involves all of the following activities except that the

Multichannel distribution is the use of a variety of marketing channels to ensure maximum distribution.

Channel decisions are important to marketers mostly because

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 14: Marketing Channels and Supply Chain Management

Unit loading is grouping one or more boxes on a skid.

Distribution decisions have little influence on the rest of the marketing mix.

Producers do not engage in horizontal integration.

Discuss channel cooperation and conflict. How might each one affect distribution channel functions?

Aaron attends a seminar on just-in-time inventory management. Excited about the idea, he returns to his office at Atlanta Auto Supply to start designing such an inventory system. Which of the following steps must Aaron take as he institutes this change?

When produce companies such as Dole Bananas bypass wholesalers and sell directly to retailers, it is likely to

The driving force behind marketing channel decisions should be

Fansteel manufactures parts used in jet engines, which it sells to companies such as Boeing. When shipping products to Boeing, Fansteel seals the parts in 8' × 8' × 40' boxes for shipping to decrease loss and damage. This method of materials handling is

ClearChem is a producer of chemicals used in car detailing and painting. Because of the volatility of their chemical products when exposed to dirt and heat, ClearChem operates its own facilities for storing and shipping its products. ClearChem's facilities are most likely known as

A marketing channel is not the same thing as a distribution channel.

Peabody Garden Supply is trying to optimize its method of getting products to customers. It has added electronic ordering systems for customers and improved the training process for workers in the warehouse who make the products ready for shipment. The improvements Peabody has made are to its

The supply chain begins with______________ and ends with_________________.

A producer is not likely to receive ____ from an industrial distributor.

Piggyback, fishyback, and birdyback are terms usually associated with gaining efficiency in shipping through

Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate?

Many companies use more than one marketing channel to distribute their products to the same target market, a tactic called

Order handling involves all of the following activities except that the

Multichannel distribution is the use of a variety of marketing channels to ensure maximum distribution.

Channel decisions are important to marketers mostly because

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

The supply chain begins with and ends with___.