Question 1

Sometimes a marketing channel is quite simple and short, perhaps running directly from a producer to the final user or consumer.

Accepted Answer

A) True 
 B)False

Question 2

Supplier ABC requires all its channel members to purchase all of its products in order to be able to purchase any of its products. This is an example of

Accepted Answer

A)  refusal to deal. 
B)  a buying agreement. 
C)  channel stuffing. 
D)  exclusive dealing. 
E)  full-line forcing. 
A)  refusal to deal. 
B)  a buying agreement. 
C)  channel stuffing. 
D)  exclusive dealing. 
E)  full-line forcing.

Question 3

Marketing channels create four types of utility for consumers including

Accepted Answer

A)  place, time, possession, and form. 
B)  location, form, availability, and suitability. 
C)  form, time, location, and promotion. 
D)  marketer, retailer, wholesaler, and producer. 
E)  position, price, possession, and place. 
A)  place, time, possession, and form. 
B)  location, form, availability, and suitability. 
C)  form, time, location, and promotion. 
D)  marketer, retailer, wholesaler, and producer. 
E)  position, price, possession, and place.

Question 4

The overall safety stock, or inventory needed to prevent a stockout, depends on the general level of prices.

Accepted Answer

A) True 
 B)False

Question 5

The main reason a manufacturer will prohibit intermediaries from selling its products outside designated sales territories is to

Accepted Answer

A)  tighten its control over distribution of its products. 
B)  discourage competition from other manufacturers. 
C)  incorporate selective distribution. 
D)  contain distribution costs. 
E)  punish intermediaries for past behavior. 
A)  tighten its control over distribution of its products. 
B)  discourage competition from other manufacturers. 
C)  incorporate selective distribution. 
D)  contain distribution costs. 
E)  punish intermediaries for past behavior.

Question 6

It is rare for a channel member to manage the physical distribution of goods for all supply-chain members involved in exchanges.

Accepted Answer

A) True 
 B)False

Question 7

Private warehouses are usually leased or purchased when a firm believes its warehouse needs are so stable that it can make a long-term commitment to fixed facilities.

Accepted Answer

A) True 
 B)False

Question 8

A drug maker got in trouble with the FTC. If patients of the drug maker wanted to purchase its schizophrenia drug, they also had to buy its blood-monitoring services. The FTC found this to be unfair. This is an example of a(n)

Accepted Answer

A)  restricted sales territory. 
B)  tying agreement. 
C)  exclusive distribution. 
D)  refusal to deal. 
E)  full-line forcing. 
A)  restricted sales territory. 
B)  tying agreement. 
C)  exclusive distribution. 
D)  refusal to deal. 
E)  full-line forcing.

Question 9

Long-term commitments usually characterize the relationships among channel members.

Accepted Answer

A) True 
 B)False

Question 10

Kawasaki places several motorcycles in "pods" in order to load them efficiently using forklifts. This system of materials handling is called

Accepted Answer

A)  warehousing. 
B)  containerization. 
C)  group storage. 
D)  unit loading. 
E)  mechanized handling. 
A)  warehousing. 
B)  containerization. 
C)  group storage. 
D)  unit loading. 
E)  mechanized handling.

Question 11

Which of the following is least likely to be a factor affecting the selection of marketing channels?

Accepted Answer

A)  Customer characteristics 
B)  Product attributes 
C)  Product packaging 
D)  Competition 
E)  Environmental forces 
A)  Customer characteristics 
B)  Product attributes 
C)  Product packaging 
D)  Competition 
E)  Environmental forces

Question 12

Why is the choice of warehouse facilities an important strategic consideration?

Accepted Answer

Choosing appropriate warehouse facilitie

Question 13

The United States Postal Service works hard to get priority mail from the sender to the recipient as quickly as possible in order to compete with companies such as UPS and FedEx. The postal service is competing with UPS and FedEx in terms of

Accepted Answer

A)  cycle time. 
B)  order processing. 
C)  turnaround time. 
D)  shipping time. 
E)  transportation. 
A)  cycle time. 
B)  order processing. 
C)  turnaround time. 
D)  shipping time. 
E)  transportation.

Question 14

Today, marketing focuses solely on certain downstream supply-chain activities.

Accepted Answer

A) True 
 B)False

Question 15

The main objectives of physical distribution are decreasing costs while increasing customer service.

Accepted Answer

A) True 
 B)False

Question 16

Both a manufacturers' agent and an industrial distributor may be used when the organizational marketer wishes to cover a larger geographic area but does not maintain a sales force.

Accepted Answer

A) True 
 B)False

Question 17

An important goal of physical distribution is reducing the time it takes to complete

Accepted Answer

A)  inventory management. 
B)  outsourcing evaluation. 
C)  electronic data interchange. 
D)  order processing. 
E)  cycle time. 
A)  inventory management. 
B)  outsourcing evaluation. 
C)  electronic data interchange. 
D)  order processing. 
E)  cycle time.

Question 18

Scenario 14.1 Use the following to answer the questions.
Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns.
Refer to Scenario 14.1. The Liz & Co brand is sold only at JCPenney. This is an example of ____ distribution.

Accepted Answer

A)  selective 
B)  routine 
C)  horizontal 
D)  intensive 
E)  exclusive 
A)  selective 
B)  routine 
C)  horizontal 
D)  intensive 
E)  exclusive

Question 19

Supply chains start with the producer.

Accepted Answer

A) True 
 B)False

Question 20

Eric is concerned about not having enough air conditioning units in inventory during June, July, and August so he keeps extra inventory to guard against stockouts during this critical period. Eric is keeping

Accepted Answer

A)  short order lead times. 
B)  just-in-time inventory. 
C)  a controlled usage rate. 
D)  safety stock. 
E)  excessive inventory. 
A)  short order lead times. 
B)  just-in-time inventory. 
C)  a controlled usage rate. 
D)  safety stock. 
E)  excessive inventory.

Sometimes a marketing channel is quite simple and short, perhaps running directly from a producer to the final user or consumer.

Supplier ABC requires all its channel members to purchase all of its products in order to be able to purchase any of its products. This is an example of

Marketing channels create four types of utility for consumers including

The overall safety stock, or inventory needed to prevent a stockout, depends on the general level of prices.

The main reason a manufacturer will prohibit intermediaries from selling its products outside designated sales territories is to

It is rare for a channel member to manage the physical distribution of goods for all supply-chain members involved in exchanges.

Private warehouses are usually leased or purchased when a firm believes its warehouse needs are so stable that it can make a long-term commitment to fixed facilities.

A drug maker got in trouble with the FTC. If patients of the drug maker wanted to purchase its schizophrenia drug, they also had to buy its blood-monitoring services. The FTC found this to be unfair. This is an example of a(n)

Long-term commitments usually characterize the relationships among channel members.

Kawasaki places several motorcycles in "pods" in order to load them efficiently using forklifts. This system of materials handling is called

Which of the following is least likely to be a factor affecting the selection of marketing channels?

Why is the choice of warehouse facilities an important strategic consideration?

The United States Postal Service works hard to get priority mail from the sender to the recipient as quickly as possible in order to compete with companies such as UPS and FedEx. The postal service is competing with UPS and FedEx in terms of

Today, marketing focuses solely on certain downstream supply-chain activities.

The main objectives of physical distribution are decreasing costs while increasing customer service.

Both a manufacturers' agent and an industrial distributor may be used when the organizational marketer wishes to cover a larger geographic area but does not maintain a sales force.

An important goal of physical distribution is reducing the time it takes to complete

Supply chains start with the producer.

Eric is concerned about not having enough air conditioning units in inventory during June, July, and August so he keeps extra inventory to guard against stockouts during this critical period. Eric is keeping

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 14: Marketing Channels and Supply Chain Management

Sometimes a marketing channel is quite simple and short, perhaps running directly from a producer to the final user or consumer.

Supplier ABC requires all its channel members to purchase all of its products in order to be able to purchase any of its products. This is an example of

Marketing channels create four types of utility for consumers including

The overall safety stock, or inventory needed to prevent a stockout, depends on the general level of prices.

The main reason a manufacturer will prohibit intermediaries from selling its products outside designated sales territories is to

It is rare for a channel member to manage the physical distribution of goods for all supply-chain members involved in exchanges.

Private warehouses are usually leased or purchased when a firm believes its warehouse needs are so stable that it can make a long-term commitment to fixed facilities.

A drug maker got in trouble with the FTC. If patients of the drug maker wanted to purchase its schizophrenia drug, they also had to buy its blood-monitoring services. The FTC found this to be unfair. This is an example of a(n)

Long-term commitments usually characterize the relationships among channel members.

Kawasaki places several motorcycles in "pods" in order to load them efficiently using forklifts. This system of materials handling is called

Which of the following is least likely to be a factor affecting the selection of marketing channels?

Why is the choice of warehouse facilities an important strategic consideration?

The United States Postal Service works hard to get priority mail from the sender to the recipient as quickly as possible in order to compete with companies such as UPS and FedEx. The postal service is competing with UPS and FedEx in terms of

Today, marketing focuses solely on certain downstream supply-chain activities.

The main objectives of physical distribution are decreasing costs while increasing customer service.

Both a manufacturers' agent and an industrial distributor may be used when the organizational marketer wishes to cover a larger geographic area but does not maintain a sales force.

An important goal of physical distribution is reducing the time it takes to complete

Supply chains start with the producer.

Eric is concerned about not having enough air conditioning units in inventory during June, July, and August so he keeps extra inventory to guard against stockouts during this critical period. Eric is keeping

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters