Exam 14: Marketing Channels and Supply Chain Management

Cost, speed, load flexibility, dependability, frequency, and accessibility are considered when choosing a transportation mode.

Large retailers such as JCPenney and Target are most likely to participate in which of the following channels?

Compare and contrast horizontal and vertical channel integration.

Garcia Wholesale Plumbing has seen its sales in the Southeast triple in the past two years. Materials handling director Barb Peterson announces plans to the board for an Atlanta facility that will combine shipments received from Garcia's 25 suppliers for nearly immediate shipment to plumbing stores and contractors in the region. This new facility would be best classified as which of the following?

A producer that sells similar products through different channels under different brand names is engaging in multichannel distribution.

Marketing intermediaries never establish pricing policies and terms of sale.

Select the greatest advantage of horizontal channel integration.

When Sophie buys organic produce for her household using a channel with only one intermediary, that intermediary is classified as a

At the annual managers' planning conference, Jackie Conrad asks the other managers to consider her proposal to increase the quantity of inventory to a five-week supply in order to increase the percentage of completely filled customer orders from 85% to 90%. She states that she is willing to trade off the ____ incurred for the positive effect of better customer service.

Marketing channels create several types of utility including time, place, possession, and form.

Starbucks has an agreement with PepsiCo through which Pepsi distributes Starbucks' coffee drink, Frappuccino, to grocery stores and other retail outlets. This is an example of

You have spent the last 20 years of your career in various marketing channel management roles with a variety of companies. One of the things you have learned is that channel conflict can be very destructive to all members of the marketing channel. Which of the following actions would you take to ensure that channel conflict does not occur in your current role?

The main objective of physical distribution should be to

Traditionally, Marshall's Candles has used direct sellers to distribute its products. However, it recently made the decision to allow customers to purchase candles directly from its website as well. This decision is likely to create ____________ with its independent distributors.

Using only some of the available outlets to distribute a product is called

Rovio, the parent company of the popular Angry Birds app, made several marketing mix decisions that were considered to be part of its distribution. Which of the following was not a decision that relates to distribution?

Scenario 14.1 Use the following to answer the questions. Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns. Refer to Scenario 14.1. Liz Claiborne, Inc. uses which type of channel of distribution for its premium brands?

Transportation is the least expensive physical distribution function.

Which of the following describes a disadvantage of using industrial distributors?

The courts have determined that producers have the right under most circumstances to choose or reject the channel members with which they will do business.