Question 1

Only producers can be channel captains.

Accepted Answer

A) True 
 B)False

Question 2

Your firm is launching a new product that everyone believes is going to be a blockbuster. Everyone is geared up to make this product launch the most successful in the firm's history. Your boss instructs you to make sure the product gets the highest intensity of market coverage the firm can support. To achieve this, you will implement which of the following distribution strategies?

Accepted Answer

A)  Intensive distribution 
B)  Comprehensive distribution 
C)  Selective distribution 
D)  Exclusive distribution 
E)  Progressive distribution 
A)  Intensive distribution 
B)  Comprehensive distribution 
C)  Selective distribution 
D)  Exclusive distribution 
E)  Progressive distribution

Question 3

Logistics Plus is an organization that consolidates shipments from several industrial firms into more efficient lot sizes so that they can be more efficiently transported. What type of transportation company is Logistics Plus?

Accepted Answer

A)  A freight forwarder 
B)  A forwarding agency 
C)  A transport consolidator 
D)  A specialty transportation company 
E)  An intermodal shipping company 
A)  A freight forwarder 
B)  A forwarding agency 
C)  A transport consolidator 
D)  A specialty transportation company 
E)  An intermodal shipping company

Question 4

Firms that desire to convey an exclusive image for their products may wish to limit the number of outlets available.

Accepted Answer

A) True 
 B)False

Question 5

Product availability is dependent on transportation functions.

Accepted Answer

A) True 
 B)False

Question 6

What links producers to consumers through the purchase and reselling of products or contractual agreements?

Accepted Answer

A)  Marketing intermediaries 
B)  Distributors 
C)  Suppliers 
D)  Middle marketers 
E)  Marketing channels 
A)  Marketing intermediaries 
B)  Distributors 
C)  Suppliers 
D)  Middle marketers 
E)  Marketing channels

Question 7

WTA is a manufacturer of very large blades used in energy-reducing wind turbines. What is most likely the most expensive physical distribution function associated with the WTA product?

Accepted Answer

A)  Warehousing of the product 
B)  Order processing for each blade 
C)  Inventory management of the product 
D)  Transportation of the product 
E)  Materials handling of the product 
A)  Warehousing of the product 
B)  Order processing for each blade 
C)  Inventory management of the product 
D)  Transportation of the product 
E)  Materials handling of the product

Question 8

Materials handling is important in efficient warehouse operations but has little to do with customers' ultimate satisfaction with a product.

Accepted Answer

A) True 
 B)False

Question 9

A goal of physical distribution is to reduce ____ or how long it takes to complete a process.

Accepted Answer

A)  time standards 
B)  processing time 
C)  production 
D)  throughput measure 
E)  cycle time 
A)  time standards 
B)  processing time 
C)  production 
D)  throughput measure 
E)  cycle time

Question 10

Inventory decisions seldom have a strong impact on physical distribution costs and on the level of customer service provided.

Accepted Answer

A) True 
 B)False

Question 11

If Nokia decides to make changes in its marketing channels, the strategic significance is that channel decisions are

Accepted Answer

A)  long-term commitments. 
B)  short-term commitments. 
C)  easier to change than prices. 
D)  easier to change than promotion. 
E)  impossible to change. 
A)  long-term commitments. 
B)  short-term commitments. 
C)  easier to change than prices. 
D)  easier to change than promotion. 
E)  impossible to change.

Question 12

The result of an inventory stockout usually results in

Accepted Answer

A)  an increase in inventory costs. 
B)  an increase in lost sales. 
C)  an increase in net profit. 
D)  an increase in loyal customers. 
E)  a decrease in prices. 
A)  an increase in inventory costs. 
B)  an increase in lost sales. 
C)  an increase in net profit. 
D)  an increase in loyal customers. 
E)  a decrease in prices.

Question 13

When Amazon.com introduced its Kindle Fire HD, it was available through Amazon.com, Staples office supplies stores, and a few other retailers. The Kindle Fire HD was most likely distributed through the _____ of distribution.

Accepted Answer

A)  selective level 
B)  extensive level 
C)  intensive level 
D)  exclusive level 
E)  agent form 
A)  selective level 
B)  extensive level 
C)  intensive level 
D)  exclusive level 
E)  agent form

Question 14

Order processing is defined as

Accepted Answer

A)  the receipt and transmission of sales order information. 
B)  the second stage in a physical distribution system. 
C)  the four main tasks. 
D)  the same as order handling. 
E)  electronic processing of information. 
A)  the receipt and transmission of sales order information. 
B)  the second stage in a physical distribution system. 
C)  the four main tasks. 
D)  the same as order handling. 
E)  electronic processing of information.

Question 15

NYK Logistics uses _____ technology to track containers through its distribution center in Long Beach, California. Each container has a special tag on it that allows hundreds of containers to be scanned simultaneously, improving the throughput of containers through the center.

Accepted Answer

A)  containerization 
B)  UV 
C)  LED 
D)  RFID 
E)  barcode 
A)  containerization 
B)  UV 
C)  LED 
D)  RFID 
E)  barcode

Question 16

Agents are seldom used in channels for consumer products.

Accepted Answer

A) True 
 B)False

Question 17

The marketing channel of producer-retailer-consumer is most likely to be used by producers of which of the following products?

Accepted Answer

A)  KitchenAid appliances 
B)  Tobacco 
C)  Automobiles 
D)  Apples and oranges 
E)  Wedding photographs 
A)  KitchenAid appliances 
B)  Tobacco 
C)  Automobiles 
D)  Apples and oranges 
E)  Wedding photographs

Question 18

Bonded storage means that goods will not be released until US Customs duties or federal or state taxes or other fees are paid.

Accepted Answer

A) True 
 B)False

Question 19

What are the key tasks in supply-chain management? How does each of these facilitate supply-chain management?

Accepted Answer

Supply-chain management involves all ent

Question 20

Nike maintains a good deal of control over how its products are promoted, displayed, and sold. Because of this control, Nike would be appropriately described as the channel

Accepted Answer

A)  intermediary. 
B)  captain. 
C)  allocator. 
D)  terminator. 
E)  price leader. 
A)  intermediary. 
B)  captain. 
C)  allocator. 
D)  terminator. 
E)  price leader.

Only producers can be channel captains.

Logistics Plus is an organization that consolidates shipments from several industrial firms into more efficient lot sizes so that they can be more efficiently transported. What type of transportation company is Logistics Plus?

Firms that desire to convey an exclusive image for their products may wish to limit the number of outlets available.

Product availability is dependent on transportation functions.

What links producers to consumers through the purchase and reselling of products or contractual agreements?

WTA is a manufacturer of very large blades used in energy-reducing wind turbines. What is most likely the most expensive physical distribution function associated with the WTA product?

Materials handling is important in efficient warehouse operations but has little to do with customers' ultimate satisfaction with a product.

A goal of physical distribution is to reduce ____ or how long it takes to complete a process.

Inventory decisions seldom have a strong impact on physical distribution costs and on the level of customer service provided.

If Nokia decides to make changes in its marketing channels, the strategic significance is that channel decisions are

The result of an inventory stockout usually results in

When Amazon.com introduced its Kindle Fire HD, it was available through Amazon.com, Staples office supplies stores, and a few other retailers. The Kindle Fire HD was most likely distributed through the _____ of distribution.

Order processing is defined as

NYK Logistics uses _____ technology to track containers through its distribution center in Long Beach, California. Each container has a special tag on it that allows hundreds of containers to be scanned simultaneously, improving the throughput of containers through the center.

Agents are seldom used in channels for consumer products.

The marketing channel of producer-retailer-consumer is most likely to be used by producers of which of the following products?

Bonded storage means that goods will not be released until US Customs duties or federal or state taxes or other fees are paid.

What are the key tasks in supply-chain management? How does each of these facilitate supply-chain management?

Nike maintains a good deal of control over how its products are promoted, displayed, and sold. Because of this control, Nike would be appropriately described as the channel

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 14: Marketing Channels and Supply Chain Management

Only producers can be channel captains.

Logistics Plus is an organization that consolidates shipments from several industrial firms into more efficient lot sizes so that they can be more efficiently transported. What type of transportation company is Logistics Plus?

Firms that desire to convey an exclusive image for their products may wish to limit the number of outlets available.

Product availability is dependent on transportation functions.

What links producers to consumers through the purchase and reselling of products or contractual agreements?

WTA is a manufacturer of very large blades used in energy-reducing wind turbines. What is most likely the most expensive physical distribution function associated with the WTA product?

Materials handling is important in efficient warehouse operations but has little to do with customers' ultimate satisfaction with a product.

A goal of physical distribution is to reduce ____ or how long it takes to complete a process.

Inventory decisions seldom have a strong impact on physical distribution costs and on the level of customer service provided.

If Nokia decides to make changes in its marketing channels, the strategic significance is that channel decisions are

The result of an inventory stockout usually results in

When Amazon.com introduced its Kindle Fire HD, it was available through Amazon.com, Staples office supplies stores, and a few other retailers. The Kindle Fire HD was most likely distributed through the _____ of distribution.

Order processing is defined as

NYK Logistics uses _____ technology to track containers through its distribution center in Long Beach, California. Each container has a special tag on it that allows hundreds of containers to be scanned simultaneously, improving the throughput of containers through the center.

Agents are seldom used in channels for consumer products.

The marketing channel of producer-retailer-consumer is most likely to be used by producers of which of the following products?

Bonded storage means that goods will not be released until US Customs duties or federal or state taxes or other fees are paid.

What are the key tasks in supply-chain management? How does each of these facilitate supply-chain management?

Nike maintains a good deal of control over how its products are promoted, displayed, and sold. Because of this control, Nike would be appropriately described as the channel

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters