Question 1

Provide concrete examples for the four classifications of marketing decisions according to ethical and legal relationships.

Accepted Answer

The four classifications of marketing de

Question 2

An owner of a small publishing company allowed a friend who was starting a handmade soap business to load the publishing company's copy of Microsoft Word onto the friend's computer. This activity is

Accepted Answer

A)  both legal and ethical. 
B)  caveat emptor. 
C)  illegal but ethical. 
D)  both illegal and unethical. 
E)  sanctioned by the Business Software Alliance since only one copy was transferred. 
A)  both legal and ethical. 
B)  caveat emptor. 
C)  illegal but ethical. 
D)  both illegal and unethical. 
E)  sanctioned by the Business Software Alliance since only one copy was transferred.

Question 3

Many fast-food restaurants, including Burger King, McDonald's, and Wendy's, no longer use polystyrene containers (which degrade very slowly in a landfill) for packaging their products. Rather, these firms wrap their burgers in recycled paper wrappers, containers, and bags. These fast-food restaurants are practicing

Accepted Answer

A)  triple-top line marketing. 
B)  green marketing. 
C)  consumerism. 
D)  an ecological code of ethics. 
E)  cause marketing. 
A)  triple-top line marketing. 
B)  green marketing. 
C)  consumerism. 
D)  an ecological code of ethics. 
E)  cause marketing.

Question 4

Social responsibility is

Accepted Answer

A)  a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior. 
B)  a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal, state, and local levels. 
C)  a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic found in the U.S. Constitution's Bill of Rights. 
D)  the view that organizations are part of a larger society and are accountable to that society for their actions. 
E)  a personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome. 
A)  a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior. 
B)  a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal, state, and local levels. 
C)  a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic found in the U.S. Constitution's Bill of Rights. 
D)  the view that organizations are part of a larger society and are accountable to that society for their actions. 
E)  a personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome.

Question 5

In 1962, President John F. Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers. Which of the following is a major principle that was included?

Accepted Answer

A)  right to have legal representation in a court of law 
B)  right to exchange or return products and services within a reasonable period of time 
C)  right to receive fair prices for both products and services 
D)  right to be heard 
E)  right to be compensated for product defects 
A)  right to have legal representation in a court of law 
B)  right to exchange or return products and services within a reasonable period of time 
C)  right to receive fair prices for both products and services 
D)  right to be heard 
E)  right to be compensated for product defects

Question 6

Which of the following statements about consumer ethics is most accurate?

Accepted Answer

A)  Consumer complaints about online auction fraud outnumber all other reports of online crime. 
B)  The cost to marketers of unethical consumer behavior is negligible in terms of lost sales. 
C)  The potential cost to marketers of unethical consumer behavior is dramatically reduced by investing in loss prevention training. 
D)  Retailers lose about $1 million a day from shoplifting. 
E)  At some point, every person shoplifts or participates in an unethical exchange; to retailers, it is simply the cost of doing business. 
A)  Consumer complaints about online auction fraud outnumber all other reports of online crime. 
B)  The cost to marketers of unethical consumer behavior is negligible in terms of lost sales. 
C)  The potential cost to marketers of unethical consumer behavior is dramatically reduced by investing in loss prevention training. 
D)  Retailers lose about $1 million a day from shoplifting. 
E)  At some point, every person shoplifts or participates in an unethical exchange; to retailers, it is simply the cost of doing business.

Question 7

Lava.com is an Internet company that helps other organizations implement marketing strategies to help them dominate their industry. Lava's advertising states, "We ignore the rules, and we let no obstacle stand in your company's way-no matter how bold or impossible your idea may seem." The company is composed of 18bright young Internet experts. They work in one large room, which also contains dartboards, a pool table, and a meditation center. If you were to walk into the office, it would be next to impossible to tell the company owners from its lowest ranking employee. This best describes the Internet company's

Accepted Answer

A)  modus operandi. 
B)  mission or vision. 
C)  socialization process. 
D)  business definition. 
E)  corporate culture. 
A)  modus operandi. 
B)  mission or vision. 
C)  socialization process. 
D)  business definition. 
E)  corporate culture.

Question 8

Transparency International is an organization that

Accepted Answer

A)  monitors how developed nations deal with developing nations. 
B)  establishes procedures for ethical international business based on the ISO 7000 Code of Conduct. 
C)  monitors and ranks countries on the basis of their perceived level of corruption. 
D)  creates an acceptable international code of ethics. 
E)  makes sure federal, state, and local governments in the United States abide by the Consumer Bill of Rights. 
A)  monitors how developed nations deal with developing nations. 
B)  establishes procedures for ethical international business based on the ISO 7000 Code of Conduct. 
C)  monitors and ranks countries on the basis of their perceived level of corruption. 
D)  creates an acceptable international code of ethics. 
E)  makes sure federal, state, and local governments in the United States abide by the Consumer Bill of Rights.

Question 9

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Accepted Answer

A)  organizational structures 
B)  legislation 
C)  federal regulatory agencies 
D)  a nation's moral philosophy 
E)  business culture and industry practices 
A)  organizational structures 
B)  legislation 
C)  federal regulatory agencies 
D)  a nation's moral philosophy 
E)  business culture and industry practices

Question 10

Levi Strauss & Co. uses eight recycled plastic bottles in each pair of its Waste < Less jeans, which are composed of at least 20 percent recycled content. This is an example of

Accepted Answer

A)  proactive marketing. 
B)  consumerism. 
C)  an ecological code of ethics. 
D)  green marketing. 
E)  cause marketing. 
A)  proactive marketing. 
B)  consumerism. 
C)  an ecological code of ethics. 
D)  green marketing. 
E)  cause marketing.

Question 11

Volkswagen AG was widely criticized for its failure to practice ________ when it employed sophisticated software on selected Volkswagen, Audi, and Porsche models that disguised the amount of smog pollutants emitted from selected cars.

Accepted Answer

A)  moral idealism 
B)  stakeholder responsibility 
C)  utilitarianism 
D)  cause marketing 
E)  profit responsibility 
A)  moral idealism 
B)  stakeholder responsibility 
C)  utilitarianism 
D)  cause marketing 
E)  profit responsibility

Question 12

There has been a public outcry about the ethical practices of businesspeople. Public opinion polls show that 16 percent of U.S. adults rate the ethical standards of business executives as "high" or "very high." If most business are thought to be acting within all relevant laws, this suggests that the businesspeople are perceived to be acting

Accepted Answer

A)  ethically but illegally. 
B)  ethically and legally. 
C)  unethically and illegally. 
D)  unethically but legally. 
E)  in a socially responsible manner. 
A)  ethically but illegally. 
B)  ethically and legally. 
C)  unethically and illegally. 
D)  unethically but legally. 
E)  in a socially responsible manner.

Question 13

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group, and also serves as a socializing force that

Accepted Answer

A)  reflects the will of the largest or most powerful minority. 
B)  is determined by the largest generational group at a given point in time. 
C)  becomes the basis of all legislation-federal, state, and local-in societies around the world. 
D)  expresses the diverse backgrounds of a nation's subcultures. 
E)  dictates what is morally right and just. 
A)  reflects the will of the largest or most powerful minority. 
B)  is determined by the largest generational group at a given point in time. 
C)  becomes the basis of all legislation-federal, state, and local-in societies around the world. 
D)  expresses the diverse backgrounds of a nation's subcultures. 
E)  dictates what is morally right and just.

Question 14

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents. A builder who decided to build a subdivision with 500 homes and paint each with an environmentally friendly, soy-based paint (even though it costs more) would be practicing

Accepted Answer

A)  profit responsibility. 
B)  cause marketing. 
C)  stakeholder responsibility. 
D)  mass marketing. 
E)  societal responsibility. 
A)  profit responsibility. 
B)  cause marketing. 
C)  stakeholder responsibility. 
D)  mass marketing. 
E)  societal responsibility.

Question 15

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Accepted Answer

A)  economic espionage. 
B)  industrial espionage. 
C)  marketplace espionage. 
D)  industrial surveillance. 
E)  patent infringement. 
A)  economic espionage. 
B)  industrial espionage. 
C)  marketplace espionage. 
D)  industrial surveillance. 
E)  patent infringement.

Question 16

An employee of Coca-Cola attempted to share its marketing plan with an employee of PepsiCo for a modest price. What should the PepsiCo employee do?

Accepted Answer

A)  Buy the marketing plan if assured there would be no legal or ethical repercussions. 
B)  Ignore the offer to buy the marketing plan and hope the ethical dilemma will go away. 
C)  Immediately contact Coca-Cola to advise it of the plot to sell the marketing plan. 
D)  Immediately report the offer to the Better Business Bureau. 
E)  Advise the Coca-Cola employee that it would be ethical to accept the plan if it was offered for free. 
A)  Buy the marketing plan if assured there would be no legal or ethical repercussions. 
B)  Ignore the offer to buy the marketing plan and hope the ethical dilemma will go away. 
C)  Immediately contact Coca-Cola to advise it of the plot to sell the marketing plan. 
D)  Immediately report the offer to the Better Business Bureau. 
E)  Advise the Coca-Cola employee that it would be ethical to accept the plan if it was offered for free.

Question 17

Research on unethical consumer behavior, such as fraudulent automobile insurance claims or unauthorized downloading of music, movies, and software, indicates that these acts are rarely motivated by economic need. What influences these behaviors?

Accepted Answer

These behaviors appear to be influenced

Question 18

An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of

Accepted Answer

A)  a crony. 
B)  a scab. 
C)  a whistle-blower. 
D)  a corporate snitch. 
E)  an ombudsman. 
A)  a crony. 
B)  a scab. 
C)  a whistle-blower. 
D)  a corporate snitch. 
E)  an ombudsman.

Question 19

Culture refers to

Accepted Answer

A)  the set of values, ideas, and attitudes that are learned and shared among members of a group. 
B)  the music, art, theater, etc., that reflects the values of an entire nation. 
C)  the learned behaviors of a specific racial, ethnic, or religious group based on commonly shared ethical principles and protected by laws. 
D)  the combination of beliefs and behaviors accepted as correct regardless of a person's age, sex, race, or religion. 
E)  the set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization. 
A)  the set of values, ideas, and attitudes that are learned and shared among members of a group. 
B)  the music, art, theater, etc., that reflects the values of an entire nation. 
C)  the learned behaviors of a specific racial, ethnic, or religious group based on commonly shared ethical principles and protected by laws. 
D)  the combination of beliefs and behaviors accepted as correct regardless of a person's age, sex, race, or religion. 
E)  the set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization.

Question 20

Body Bazaar: The Market for Human Tissue in the Biotechnology Age is a book by Lori Andrews and Dorothy Nelkin. According to the book, "Body parts are bought and sold for medical research, diagnostics, and therapies. They are marketed to museums and personal collectors. And pieces of people are increasingly being used as raw materials for products-from placenta-enriched shampoos to experimental DNA-run computers. Blood has become one of the most valuable commodities on Earth. While petroleum sells for $100 a barrel, an equivalent quantity of blood products is worth $67,000." Use this quote to explain why ethics is such a difficult concept to understand.

Accepted Answer

This example makes it obvious why ethics

Provide concrete examples for the four classifications of marketing decisions according to ethical and legal relationships.

An owner of a small publishing company allowed a friend who was starting a handmade soap business to load the publishing company's copy of Microsoft Word onto the friend's computer. This activity is

Social responsibility is

In 1962, President John F. Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers. Which of the following is a major principle that was included?

Which of the following statements about consumer ethics is most accurate?

Transparency International is an organization that

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Levi Strauss & Co. uses eight recycled plastic bottles in each pair of its Waste < Less jeans, which are composed of at least 20 percent recycled content. This is an example of

Volkswagen AG was widely criticized for its failure to practice ________ when it employed sophisticated software on selected Volkswagen, Audi, and Porsche models that disguised the amount of smog pollutants emitted from selected cars.

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group, and also serves as a socializing force that

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents. A builder who decided to build a subdivision with 500 homes and paint each with an environmentally friendly, soy-based paint (even though it costs more) would be practicing

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

An employee of Coca-Cola attempted to share its marketing plan with an employee of PepsiCo for a modest price. What should the PepsiCo employee do?

Research on unethical consumer behavior, such as fraudulent automobile insurance claims or unauthorized downloading of music, movies, and software, indicates that these acts are rarely motivated by economic need. What influences these behaviors?

An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of

Culture refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Building an Effective Marketing Plan

Financial Aspects of Marketing

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Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Provide concrete examples for the four classifications of marketing decisions according to ethical and legal relationships.

An owner of a small publishing company allowed a friend who was starting a handmade soap business to load the publishing company's copy of Microsoft Word onto the friend's computer. This activity is

Social responsibility is

In 1962, President John F. Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers. Which of the following is a major principle that was included?

Which of the following statements about consumer ethics is most accurate?

Transparency International is an organization that

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Levi Strauss & Co. uses eight recycled plastic bottles in each pair of its Waste < Less jeans, which are composed of at least 20 percent recycled content. This is an example of

Volkswagen AG was widely criticized for its failure to practice ________ when it employed sophisticated software on selected Volkswagen, Audi, and Porsche models that disguised the amount of smog pollutants emitted from selected cars.

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group, and also serves as a socializing force that

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents. A builder who decided to build a subdivision with 500 homes and paint each with an environmentally friendly, soy-based paint (even though it costs more) would be practicing

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

An employee of Coca-Cola attempted to share its marketing plan with an employee of PepsiCo for a modest price. What should the PepsiCo employee do?

Research on unethical consumer behavior, such as fraudulent automobile insurance claims or unauthorized downloading of music, movies, and software, indicates that these acts are rarely motivated by economic need. What influences these behaviors?

An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of

Culture refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters