Question 1

According to Rommel Momen, Mirai Manager at Toyota, "The Toyota Way is made up of two pillars, ________ and continuous improvement."

Accepted Answer

A)  customer service 
B)  appreciation of history 
C)  respect for people 
D)  rewarding stakeholders 
E)  competition 
A)  customer service 
B)  appreciation of history 
C)  respect for people 
D)  rewarding stakeholders 
E)  competition

Question 2

A health club wishes to follow the American Marketing Association Statement of Ethics and decides to offer a modified workout class at a very low price for senior citizens who otherwise might not be able to afford their services. This action exhibits which key AMA ethical value?

Accepted Answer

A)  honesty 
B)  fairness 
C)  respect 
D)  openness 
E)  responsibility 
A)  honesty 
B)  fairness 
C)  respect 
D)  openness 
E)  responsibility

Question 3

In marketing, the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are referred to as

Accepted Answer

A)  societal norms. 
B)  societal mores. 
C)  business cultures. 
D)  fair trade practices. 
E)  corporate values. 
A)  societal norms. 
B)  societal mores. 
C)  business cultures. 
D)  fair trade practices. 
E)  corporate values.

Question 4

Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?

Accepted Answer

A)  New advances in fabric manufacturing, such as dirt-repellant fibers, made the need for the product obsolete. 
B)  The product accidentally violated the patent rights of a competitor. 
C)  Traces of the potentially harmful chemical were found in humans, so the product was voluntarily halted. 
D)  New governmental legislation banned the production of one of the product's key component chemicals. 
E)  The company developed a new product that didn't contain this chemical and was less costly to produce, resulting in a significantly higher profit margin. 
A)  New advances in fabric manufacturing, such as dirt-repellant fibers, made the need for the product obsolete. 
B)  The product accidentally violated the patent rights of a competitor. 
C)  Traces of the potentially harmful chemical were found in humans, so the product was voluntarily halted. 
D)  New governmental legislation banned the production of one of the product's key component chemicals. 
E)  The company developed a new product that didn't contain this chemical and was less costly to produce, resulting in a significantly higher profit margin.

Question 5

In 1962, President John F. Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers. Which of the following is one of the primary principles?

Accepted Answer

A)  right to privacy 
B)  right to be compensated for product defects 
C)  right to be treated with respect 
D)  right to be treated without prejudice 
E)  right to choose 
A)  right to privacy 
B)  right to be compensated for product defects 
C)  right to be treated with respect 
D)  right to be treated without prejudice 
E)  right to choose

Question 6

Economic espionage includes such activities as

Accepted Answer

A)  two firms hiring the same musician to write their company jingle. 
B)  hiring people who worked in an executive capacity at a competitor's firm, especially if they didn't have a noncompete clause. 
C)  offering to accept all competitors' coupons, making their effectiveness as a promotional tool negligible. 
D)  searching through a competitor's trash. 
E)  marrying someone who works for a competitor in an executive position. 
A)  two firms hiring the same musician to write their company jingle. 
B)  hiring people who worked in an executive capacity at a competitor's firm, especially if they didn't have a noncompete clause. 
C)  offering to accept all competitors' coupons, making their effectiveness as a promotional tool negligible. 
D)  searching through a competitor's trash. 
E)  marrying someone who works for a competitor in an executive position.

Question 7

What is the fifth and last step of a social audit?

Accepted Answer

A)  evaluation of social responsibility programs and activities undertaken and assessment of future involvement 
B)  determination of organizational objectives and priorities for programs and activities it will undertake 
C)  specification of the type and amount of resources necessary to achieve social responsibility objectives 
D)  recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors 
E)  identification of social responsibility causes or programs consistent with the company's mission 
A)  evaluation of social responsibility programs and activities undertaken and assessment of future involvement 
B)  determination of organizational objectives and priorities for programs and activities it will undertake 
C)  specification of the type and amount of resources necessary to achieve social responsibility objectives 
D)  recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors 
E)  identification of social responsibility causes or programs consistent with the company's mission

Question 8

Employees who report unethical or illegal actions of their employers are referred to as

Accepted Answer

A)  whistle-blowers. 
B)  scabs. 
C)  nepotists. 
D)  corporate snitches. 
E)  ombudsmen. 
A)  whistle-blowers. 
B)  scabs. 
C)  nepotists. 
D)  corporate snitches. 
E)  ombudsmen.

Question 9

Chrysler recycles thousands of tons of wood pallets, cardboard, and paper annually. Chrysler cars are 75 percent recyclable. Chrysler's recycling programs are examples of

Accepted Answer

A)  recycle marketing. 
B)  cause marketing. 
C)  green marketing. 
D)  environmental marketing. 
E)  triple-top line marketing. 
A)  recycle marketing. 
B)  cause marketing. 
C)  green marketing. 
D)  environmental marketing. 
E)  triple-top line marketing.

Question 10

Describe the difference between ethics and laws.

Accepted Answer

Ethics are the moral principles and valu

Question 11

Which of the following statements most accurately distinguishes between laws and ethics?

Accepted Answer

A)  Laws reflect the beliefs of the majority of society while ethics reflect the beliefs of the minority of society. 
B)  Ethics deal with religious and moral beliefs while laws deal with social, economic, and environmental behaviors. 
C)  Ethics deal with internal (personal) issues while laws deal with external (social) issues. 
D)  There is no significant difference between laws and ethics; these terms can be used interchangeably. 
E)  Ethics deal with personal moral principles and values whereas laws are society's values and standards that are enforceable in the courts. 
A)  Laws reflect the beliefs of the majority of society while ethics reflect the beliefs of the minority of society. 
B)  Ethics deal with religious and moral beliefs while laws deal with social, economic, and environmental behaviors. 
C)  Ethics deal with internal (personal) issues while laws deal with external (social) issues. 
D)  There is no significant difference between laws and ethics; these terms can be used interchangeably. 
E)  Ethics deal with personal moral principles and values whereas laws are society's values and standards that are enforceable in the courts.

Question 12

________ involves unethical conduct by a person entrusted with a position of authority, often to acquire a personal benefit.

Accepted Answer

A)  Economic espionage 
B)  Utilitarianism 
C)  Business intelligence 
D)  Oligopoly 
E)  Corruption 
A)  Economic espionage 
B)  Utilitarianism 
C)  Business intelligence 
D)  Oligopoly 
E)  Corruption

Question 13

An increasing percentage of turkeys are now being marketed as "free range." Consumers typically pay $1 more per pound for free-range turkeys, which are thought to have lived more "humane" or "avian" lives-and as a result, to taste better than conventionally raised turkeys. The USDA defines a free-range bird as one that has been allowed "access to the out-of-doors." Are turkey growers who allow their birds to access the out-of-doors only moments before they are killed acting in a socially responsible manner?

Accepted Answer

To answer this question, students will n

Question 14

In the private purchase of a used or "pre-owned" car, ________ places the burden on the buyer to make sure the car is worth the purchase price, so it is advisable to take the car first to a mechanic. Once the transaction is complete the buyer typically will not receive a warranty or return option from the seller.

Accepted Answer

A)  modus operandi 
B)  caveat emptor 
C)  de facto marketing 
D)  c'est la vie 
E)  anguis in herba 
A)  modus operandi 
B)  caveat emptor 
C)  de facto marketing 
D)  c'est la vie 
E)  anguis in herba

Question 15

The moral principles and values that govern the actions and decisions of an individual or group are referred to as

Accepted Answer

A)  social norms. 
B)  cultural values. 
C)  ethics. 
D)  societal philosophy. 
E)  religion. 
A)  social norms. 
B)  cultural values. 
C)  ethics. 
D)  societal philosophy. 
E)  religion.

Question 16

Three of the six specified actions in Toyota's Challenge 2050 pertain to the company's efforts to

Accepted Answer

A)  provide liveable wages and workplace conditions. 
B)  expand into new product categories. 
C)  create recyclable products. 
D)  respond to competitors. 
E)  minimize CO2 emissions. 
A)  provide liveable wages and workplace conditions. 
B)  expand into new product categories. 
C)  create recyclable products. 
D)  respond to competitors. 
E)  minimize CO2 emissions.

Question 17

There are three concepts of social responsibility, each relating to particular constituencies. Stakeholder responsibility is characterized by

Accepted Answer

A)  the triple bottom line, to achieve sustainable, long-term growth. 
B)  a focus on the obligations an organization has to those who can affect achievement of its objectives. 
C)  an engagement in open and free competition without deception or fraud. 
D)  an unrelenting customer focus. 
E)  a focus on seller-oriented outcomes. 
A)  the triple bottom line, to achieve sustainable, long-term growth. 
B)  a focus on the obligations an organization has to those who can affect achievement of its objectives. 
C)  an engagement in open and free competition without deception or fraud. 
D)  an unrelenting customer focus. 
E)  a focus on seller-oriented outcomes.

Question 18

ISO 14000 refers to

Accepted Answer

A)  a plan to encourage the purchase of "Made in America" products. 
B)  an international plan to further green marketing practices. 
C)  an initiative for organizations to support the International Special Olympics Committee and its athletes without endangering its nonprofit status. 
D)  the name of the agreement that created the North American Free Trade Association. 
E)  a set of standards for registration and certification of a manufacturer's quality management and assurance system based on an on-site audit of practices and procedures developed by the International Standards Organization (ISO). 
A)  a plan to encourage the purchase of "Made in America" products. 
B)  an international plan to further green marketing practices. 
C)  an initiative for organizations to support the International Special Olympics Committee and its athletes without endangering its nonprofit status. 
D)  the name of the agreement that created the North American Free Trade Association. 
E)  a set of standards for registration and certification of a manufacturer's quality management and assurance system based on an on-site audit of practices and procedures developed by the International Standards Organization (ISO).

Question 19

Describe each of the three factors included in the framework for understanding ethical behavior that influence one's personal moral philosophy and ethical behavior.

Accepted Answer

The three major factors affecting busine

Question 20

The unauthorized use of intellectual property can severely affect the owners of that property. This practice also

Accepted Answer

A)  levels the playing ground for developing nations by eliminating years of research time. 
B)  accelerates innovation in that industry as new and improved offerings enter the marketplace. 
C)  has a negative impact on the economy through the loss of jobs, royalties, wages, and tax revenue. 
D)  has a positive impact on an entire nation's cultural value system. 
E)  ensures that the prices to consumers are minimized as a result of increased competition. 
A)  levels the playing ground for developing nations by eliminating years of research time. 
B)  accelerates innovation in that industry as new and improved offerings enter the marketplace. 
C)  has a negative impact on the economy through the loss of jobs, royalties, wages, and tax revenue. 
D)  has a positive impact on an entire nation's cultural value system. 
E)  ensures that the prices to consumers are minimized as a result of increased competition.

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

According to Rommel Momen, Mirai Manager at Toyota, "The Toyota Way is made up of two pillars, ________ and continuous improvement."

A health club wishes to follow the American Marketing Association Statement of Ethics and decides to offer a modified workout class at a very low price for senior citizens who otherwise might not be able to afford their services. This action exhibits which key AMA ethical value?

In marketing, the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are referred to as

Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?

In 1962, President John F. Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers. Which of the following is one of the primary principles?

Economic espionage includes such activities as

What is the fifth and last step of a social audit?

Employees who report unethical or illegal actions of their employers are referred to as

Chrysler recycles thousands of tons of wood pallets, cardboard, and paper annually. Chrysler cars are 75 percent recyclable. Chrysler's recycling programs are examples of

Describe the difference between ethics and laws.

Which of the following statements most accurately distinguishes between laws and ethics?

________ involves unethical conduct by a person entrusted with a position of authority, often to acquire a personal benefit.

The moral principles and values that govern the actions and decisions of an individual or group are referred to as

Three of the six specified actions in Toyota's Challenge 2050 pertain to the company's efforts to

There are three concepts of social responsibility, each relating to particular constituencies. Stakeholder responsibility is characterized by

ISO 14000 refers to

Describe each of the three factors included in the framework for understanding ethical behavior that influence one's personal moral philosophy and ethical behavior.

The unauthorized use of intellectual property can severely affect the owners of that property. This practice also

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Building an Effective Marketing Plan

Financial Aspects of Marketing

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