Question 1

Practices such as misredeeming coupons, making fraudulent returns of merchandise, filing warranty claims after the claim period are

Accepted Answer

A)  acceptable provided the merchant providing the service has not violated the Consumer Bill of Rights. 
B)  acceptable provided the salesperson doesn't mind. 
C)  occasionally permitted when two different firms are competing for a customer's business and both are using equally less than ethical practices. 
D)  not acceptable because consumers have an obligation to act ethically and responsibly. 
E)  not acceptable unless the participants are nonprofit organizations or charities. 
A)  acceptable provided the merchant providing the service has not violated the Consumer Bill of Rights. 
B)  acceptable provided the salesperson doesn't mind. 
C)  occasionally permitted when two different firms are competing for a customer's business and both are using equally less than ethical practices. 
D)  not acceptable because consumers have an obligation to act ethically and responsibly. 
E)  not acceptable unless the participants are nonprofit organizations or charities.

Question 2

Which of the following statements concerning cause marketing is most accurate?

Accepted Answer

A)  A large majority of consumers say they will switch to a brand that supports a good cause, provided the price and quality of the brands are equal. 
B)  The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue. 
C)  The positive effects of cause marketing are significant during the promotion, but they lose their benefit almost immediately after the promotion runs its course. 
D)  Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice. 
E)  Women are much more suspicious about the sincerity of cause marketing programs than men; therefore, their contributions are significantly less. 
A)  A large majority of consumers say they will switch to a brand that supports a good cause, provided the price and quality of the brands are equal. 
B)  The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue. 
C)  The positive effects of cause marketing are significant during the promotion, but they lose their benefit almost immediately after the promotion runs its course. 
D)  Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice. 
E)  Women are much more suspicious about the sincerity of cause marketing programs than men; therefore, their contributions are significantly less.

Question 3

Explain the four ways to classify marketing decisions according to ethical and legal relationships.

Accepted Answer

The four ways can be determined by placi

Question 4

Even though his business is very small, the owner of a local restaurant wants to follow the American Marketing Association Statement of Ethics. Every quarter there is a company cookout. After the meal, the employee (from owner to members of the cleaning staff) who had the best idea for improving the restaurant is awarded a $25 gift certificate plus a T-shirt that reads, "Great Minds Think Like Me." This exemplifies which key AMA ethical value?

Accepted Answer

A)  honesty 
B)  responsibility 
C)  fairness 
D)  respect 
E)  openness 
A)  honesty 
B)  responsibility 
C)  fairness 
D)  respect 
E)  openness

Question 5

Toyota employs all of the following principles and practices as part of "The Toyota Way" except which?

Accepted Answer

A)  kaizen (continuous improvement) 
B)  genchi genbutsu (empower people) 
C)  respect 
D)  challenge 
E)  competition 
A)  kaizen (continuous improvement) 
B)  genchi genbutsu (empower people) 
C)  respect 
D)  challenge 
E)  competition

Question 6

Toyota Motor Corporation now has a goal to transition from carmaker to

Accepted Answer

A)  gasoline combustion engine expert. 
B)  space exploration firm. 
C)  entertainment giant. 
D)  technology guru. 
E)  mobility company. 
A)  gasoline combustion engine expert. 
B)  space exploration firm. 
C)  entertainment giant. 
D)  technology guru. 
E)  mobility company.

Question 7

Two laws specifically intended to curb economic espionage and bribery in international marketing are

Accepted Answer

A)  Economic Espionage Act and Foreign Corrupt Practices Act. 
B)  Transparency International Act and Dumpster Diving Act. 
C)  Global Rights Protection Act and Foreign Corrupt Practices Act. 
D)  Consumer Bill of Rights Act and Economic Espionage Act. 
E)  Fair Trade Practices Act and Bribery Protection Act. 
A)  Economic Espionage Act and Foreign Corrupt Practices Act. 
B)  Transparency International Act and Dumpster Diving Act. 
C)  Global Rights Protection Act and Foreign Corrupt Practices Act. 
D)  Consumer Bill of Rights Act and Economic Espionage Act. 
E)  Fair Trade Practices Act and Bribery Protection Act.

Question 8

A rival of a branded food product manufacturer was known to have asked a supplier of the food product manufacturer for certain ingredients, using secret codes known only to the manufacturer and the supplier. The rival discovered an email password and was able to access the manufacturer's codes on the supplier's network. This is an example of

Accepted Answer

A)  corporate intelligence. 
B)  economic espionage. 
C)  clandestine trade secrets. 
D)  industrial sleuthing. 
E)  competitive surveillance. 
A)  corporate intelligence. 
B)  economic espionage. 
C)  clandestine trade secrets. 
D)  industrial sleuthing. 
E)  competitive surveillance.

Question 9

Explain how Anheuser-Busch practices societal responsibility.

Accepted Answer

Societal responsibility refers to obliga

Question 10

Which of the following statements best describes the activities of a whistle-blower?

Accepted Answer

A)  An employee is unhappy because his company is downsizing. 
B)  An employee tells the Consumer Product Safety Commission his company falsified safety reports on a child's car seat. 
C)  A salesperson for a company finds out that a member of his softball team, who works for another firm, stole some office supplies so she tells his boss, a mutual friend. 
D)  An employee criticizes his employer's finance personnel to his fellow coworkers for picking the wrong stocks in his retirement fund; they lost value last year due despite a strong market. 
E)  An employee spends the afternoon at work studying for her test rather than counting inventory as she was supposed to be doing. 
A)  An employee is unhappy because his company is downsizing. 
B)  An employee tells the Consumer Product Safety Commission his company falsified safety reports on a child's car seat. 
C)  A salesperson for a company finds out that a member of his softball team, who works for another firm, stole some office supplies so she tells his boss, a mutual friend. 
D)  An employee criticizes his employer's finance personnel to his fellow coworkers for picking the wrong stocks in his retirement fund; they lost value last year due despite a strong market. 
E)  An employee spends the afternoon at work studying for her test rather than counting inventory as she was supposed to be doing.

Question 11

Moral idealism refers to a personal moral philosophy that centers around a belief

Accepted Answer

A)  that good will always triumph over evil. 
B)  in the Golden Rule, "You should treat others as you would like others to treat you." 
C)  that all human beings are basically good. 
D)  that individual rights or duties are universal, regardless of the outcome. 
E)  in "the greatest good for the greatest number." 
A)  that good will always triumph over evil. 
B)  in the Golden Rule, "You should treat others as you would like others to treat you." 
C)  that all human beings are basically good. 
D)  that individual rights or duties are universal, regardless of the outcome. 
E)  in "the greatest good for the greatest number."

Question 12

What is the difference between standard charitable contributions and cause marketing?

Accepted Answer

A firm's standard charitable contributio

Question 13

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers. It was outlined by ________ in ________.

Accepted Answer

A)  President John F. Kennedy; 1962 
B)  President Ronald Reagan; 1983 
C)  President Bill Clinton; 1996 
D)  President George W. Bush; 2003 
E)  President Barack Obama; 2009 
A)  President John F. Kennedy; 1962 
B)  President Ronald Reagan; 1983 
C)  President Bill Clinton; 1996 
D)  President George W. Bush; 2003 
E)  President Barack Obama; 2009

Question 14

MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, and muscular dystrophy. MasterCard gives a modest percentage of charges from its credit card charges to the institutions. What is this called and how does it affect cardholders' behavior?

Accepted Answer

This practice is called cause marketing,

Question 15

Which of the following statements about social responsibility is most accurate?

Accepted Answer

A)  The three concepts of social responsibility are economic responsibility, internal social responsibility, and external social responsibility. 
B)  Organizations are part of a larger society and are accountable to that society for their actions. 
C)  Societal responsibility focuses on the obligations an organization has to its customers, employees, suppliers, and distributors. 
D)  The duty of an organization is most easily understood at the societal responsibility level. 
E)  Social responsibility cannot be taught; it is an innate outgrowth of a person's moral and ethical belief system. 
A)  The three concepts of social responsibility are economic responsibility, internal social responsibility, and external social responsibility. 
B)  Organizations are part of a larger society and are accountable to that society for their actions. 
C)  Societal responsibility focuses on the obligations an organization has to its customers, employees, suppliers, and distributors. 
D)  The duty of an organization is most easily understood at the societal responsibility level. 
E)  Social responsibility cannot be taught; it is an innate outgrowth of a person's moral and ethical belief system.

Question 16

When shopping on the Internet, most consumers assume their personal information is confidential. If a web retailer proposed sharing its customer information with its partners without telling users, this is related most directly to consumers' right to

Accepted Answer

A)  be heard. 
B)  be treated courteously. 
C)  safety. 
D)  quality. 
E)  be informed. 
A)  be heard. 
B)  be treated courteously. 
C)  safety. 
D)  quality. 
E)  be informed.

Question 17

All of the following are typically addressed by an organization's code of ethics except which?

Accepted Answer

A)  the dress, sayings, and manner of work of employees 
B)  contributions to political parties and government officials 
C)  customer and supplier relationships 
D)  accurate recordkeeping 
E)  conflicts of interest 
A)  the dress, sayings, and manner of work of employees 
B)  contributions to political parties and government officials 
C)  customer and supplier relationships 
D)  accurate recordkeeping 
E)  conflicts of interest

Question 18

In most countries, copyrights, trademarks, and patents are viewed as intellectual property, and unauthorized use, reproduction, or distribution of intellectual property is illegal. In a few countries, however, copying enjoys a long tradition, does not carry a stigma, and is legal. For example, copying a masterpiece may be historically considered an art form in its own right. The difference between these two groups of countries shows that ________ affect(s) the view of ethical behavior held in each country.

Accepted Answer

A)  business culture 
B)  industry practices 
C)  corporate culture 
D)  corporate expectations 
E)  societal culture and norms 
A)  business culture 
B)  industry practices 
C)  corporate culture 
D)  corporate expectations 
E)  societal culture and norms

Question 19

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Accepted Answer

Utilitarianism is a personal moral philo

Question 20

Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 300 million women and their babies against maternal and neonatal tetanus. This is an example of

Accepted Answer

A)  philanthropic marketing. 
B)  corporate altruism. 
C)  the marketing concept. 
D)  green marketing. 
E)  cause marketing. 
A)  philanthropic marketing. 
B)  corporate altruism. 
C)  the marketing concept. 
D)  green marketing. 
E)  cause marketing.

Practices such as misredeeming coupons, making fraudulent returns of merchandise, filing warranty claims after the claim period are

Which of the following statements concerning cause marketing is most accurate?

Explain the four ways to classify marketing decisions according to ethical and legal relationships.

Toyota employs all of the following principles and practices as part of "The Toyota Way" except which?

Toyota Motor Corporation now has a goal to transition from carmaker to

Two laws specifically intended to curb economic espionage and bribery in international marketing are

Explain how Anheuser-Busch practices societal responsibility.

Which of the following statements best describes the activities of a whistle-blower?

Moral idealism refers to a personal moral philosophy that centers around a belief

What is the difference between standard charitable contributions and cause marketing?

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers. It was outlined by in .

Which of the following statements about social responsibility is most accurate?

When shopping on the Internet, most consumers assume their personal information is confidential. If a web retailer proposed sharing its customer information with its partners without telling users, this is related most directly to consumers' right to

All of the following are typically addressed by an organization's code of ethics except which?

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 300 million women and their babies against maternal and neonatal tetanus. This is an example of

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Practices such as misredeeming coupons, making fraudulent returns of merchandise, filing warranty claims after the claim period are

Which of the following statements concerning cause marketing is most accurate?

Explain the four ways to classify marketing decisions according to ethical and legal relationships.

Toyota employs all of the following principles and practices as part of "The Toyota Way" except which?

Toyota Motor Corporation now has a goal to transition from carmaker to

Two laws specifically intended to curb economic espionage and bribery in international marketing are

Explain how Anheuser-Busch practices societal responsibility.

Which of the following statements best describes the activities of a whistle-blower?

Moral idealism refers to a personal moral philosophy that centers around a belief

What is the difference between standard charitable contributions and cause marketing?

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers. It was outlined by ________ in ________.

Which of the following statements about social responsibility is most accurate?

When shopping on the Internet, most consumers assume their personal information is confidential. If a web retailer proposed sharing its customer information with its partners without telling users, this is related most directly to consumers' right to

All of the following are typically addressed by an organization's code of ethics except which?

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 300 million women and their babies against maternal and neonatal tetanus. This is an example of

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers. It was outlined by in .