Question 1

Sustainable development refers to

Accepted Answer

A)  placing restraints on a company's growth until all ancillary support services are in place to ensure a new venture's success. 
B)  global economies that are slowly moving from an agrarian-base to an industrial base. 
C)  adhering to worldwide standards for environmental quality and green marketing practices. 
D)  marketing efforts to produce, promote, and reclaim environmentally sensitive products. 
E)  conducting business in a way that protects the natural environment while making economic progress. 
A)  placing restraints on a company's growth until all ancillary support services are in place to ensure a new venture's success. 
B)  global economies that are slowly moving from an agrarian-base to an industrial base. 
C)  adhering to worldwide standards for environmental quality and green marketing practices. 
D)  marketing efforts to produce, promote, and reclaim environmentally sensitive products. 
E)  conducting business in a way that protects the natural environment while making economic progress.

Question 2

A global undertaking to further environmental quality and green marketing efforts is the

Accepted Answer

A)  ISO 14000 initiative. 
B)  Kyoto Protocol. 
C)  Green World (GW) initiative. 
D)  World Wildlife Federation Conference. 
E)  Madrid Protocol initiative. 
A)  ISO 14000 initiative. 
B)  Kyoto Protocol. 
C)  Green World (GW) initiative. 
D)  World Wildlife Federation Conference. 
E)  Madrid Protocol initiative.

Question 3

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as

Accepted Answer

A)  social responsibility. 
B)  moral idealism. 
C)  utilitarianism. 
D)  hedonism. 
E)  the Golden Rule. 
A)  social responsibility. 
B)  moral idealism. 
C)  utilitarianism. 
D)  hedonism. 
E)  the Golden Rule.

Question 4

A social audit is a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility. Which of the following is one of the five steps of the audit?

Accepted Answer

A)  identification of environmental forces that could interfere with the firm's plans 
B)  evaluation of possible benefits both tangible and intangible to the firm's triple bottom line 
C)  identification of social responsibility causes or programs consistent with the company's mission 
D)  selection of a team leader and assignment of tasks and task deadlines for team members 
E)  creation or selection of a theme, slogan, spokesperson, etc., for marketing cohesiveness 
A)  identification of environmental forces that could interfere with the firm's plans 
B)  evaluation of possible benefits both tangible and intangible to the firm's triple bottom line 
C)  identification of social responsibility causes or programs consistent with the company's mission 
D)  selection of a team leader and assignment of tasks and task deadlines for team members 
E)  creation or selection of a theme, slogan, spokesperson, etc., for marketing cohesiveness

Question 5

A formal statement of ethical principles and rules of conduct is referred to as

Accepted Answer

A)  an ethical mission. 
B)  a moral code. 
C)  a core value pronouncement. 
D)  a code of conduct. 
E)  a code of ethics. 
A)  an ethical mission. 
B)  a moral code. 
C)  a core value pronouncement. 
D)  a code of conduct. 
E)  a code of ethics.

Question 6

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in

Accepted Answer

A)  philanthropic marketing. 
B)  cause marketing. 
C)  marketing altruism. 
D)  public relations marketing. 
E)  societal marketing. 
A)  philanthropic marketing. 
B)  cause marketing. 
C)  marketing altruism. 
D)  public relations marketing. 
E)  societal marketing.

Question 7

A personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome, is referred to as

Accepted Answer

A)  social responsibility. 
B)  moral idealism. 
C)  utilitarianism. 
D)  hedonism. 
E)  religion. 
A)  social responsibility. 
B)  moral idealism. 
C)  utilitarianism. 
D)  hedonism. 
E)  religion.

Question 8

The personal moral philosophy of utilitarianism underlies the economic tenets of

Accepted Answer

A)  existentialism. 
B)  moral idealism. 
C)  communism. 
D)  socialism. 
E)  capitalism. 
A)  existentialism. 
B)  moral idealism. 
C)  communism. 
D)  socialism. 
E)  capitalism.

Question 9

Eighty percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal. In short, cause marketing may be a valued ________ for brands and companies, all other things being equal.

Accepted Answer

A)  sales approach 
B)  societal marketing trend 
C)  public relations exercise 
D)  transactional marketing practice 
E)  point of difference 
A)  sales approach 
B)  societal marketing trend 
C)  public relations exercise 
D)  transactional marketing practice 
E)  point of difference

Question 10

A systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility is referred to as

Accepted Answer

A)  a business mission. 
B)  a social audit. 
C)  the strategic marketing process. 
D)  a SWOT analysis. 
E)  an accountability analysis. 
A)  a business mission. 
B)  a social audit. 
C)  the strategic marketing process. 
D)  a SWOT analysis. 
E)  an accountability analysis.

Question 11

All of the following are the result of an interest in the triple bottom line except which?

Accepted Answer

A)  sustainable development 
B)  cause marketing 
C)  environmental scans 
D)  green marketing 
E)  social audits 
A)  sustainable development 
B)  cause marketing 
C)  environmental scans 
D)  green marketing 
E)  social audits

Question 12

Define green marketing and provide an example.

Accepted Answer

Green marketing refers to a company's ma

Question 13

Describe the three major concepts of social responsibility.

Accepted Answer

The three concepts of social responsibil

Question 14

A home repair referral network profiles home service companies for homeowners looking for a contractor or handyman. To ensure that recommended companies are reliable, the network checks the business licenses, insurance coverages, Better Business Bureau records, and trade references. The recommended home service company also has to agree to ________, which includes maintaining professionalism and guaranteeing the quality of its work.

Accepted Answer

A)  a statement of cultural values 
B)  a statement of values and beliefs 
C)  an industry endorsement 
D)  a code of ethics 
E)  a due diligence contract 
A)  a statement of cultural values 
B)  a statement of values and beliefs 
C)  an industry endorsement 
D)  a code of ethics 
E)  a due diligence contract

Question 15

In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as

Accepted Answer

A)  ideals. 
B)  morals. 
C)  ethics. 
D)  culture. 
E)  diversity. 
A)  ideals. 
B)  morals. 
C)  ethics. 
D)  culture. 
E)  diversity.

Question 16

A code of ethics is a formal statement of ethical principles and

Accepted Answer

A)  legal restrictions. 
B)  rules of conduct. 
C)  cultural values. 
D)  core values. 
E)  moral laws. 
A)  legal restrictions. 
B)  rules of conduct. 
C)  cultural values. 
D)  core values. 
E)  moral laws.

Question 17

Business culture affects ethical behavior in competition. Briefly discuss the two most common kinds of unethical competitive behavior. In answering, provide concrete examples for both.

Accepted Answer

The two kinds of unethical behavior that

Question 18

Companies need to be vigilant in product quality testing not simply from an ethical perspective but from a financial one as well. Personal claims and property damage from consumer product safety incidents cost companies more than ________ annually.

Accepted Answer

A)  $100 million 
B)  $2.2 trillion 
C)  $300 billion 
D)  $500 billion 
E)  $700 billion 
A)  $100 million 
B)  $2.2 trillion 
C)  $300 billion 
D)  $500 billion 
E)  $700 billion

Question 19

Copyrights, trademarks, and patents are ________, so unauthorized use is illegal.

Accepted Answer

A)  public goods 
B)  intellectual property 
C)  rights granted to individuals or organizations by the WTO for a period of five years 
D)  limited to books, music, and software 
E)  subject to ISO 14000 requirements 
A)  public goods 
B)  intellectual property 
C)  rights granted to individuals or organizations by the WTO for a period of five years 
D)  limited to books, music, and software 
E)  subject to ISO 14000 requirements

Question 20

What are the five steps in a social audit?

Accepted Answer

A social audit consists of the following

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Sustainable development refers to

A global undertaking to further environmental quality and green marketing efforts is the

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as

A social audit is a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility. Which of the following is one of the five steps of the audit?

A formal statement of ethical principles and rules of conduct is referred to as

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in

A personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome, is referred to as

The personal moral philosophy of utilitarianism underlies the economic tenets of

Eighty percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal. In short, cause marketing may be a valued ________ for brands and companies, all other things being equal.

A systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility is referred to as

All of the following are the result of an interest in the triple bottom line except which?

Define green marketing and provide an example.

Describe the three major concepts of social responsibility.

In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as

A code of ethics is a formal statement of ethical principles and

Business culture affects ethical behavior in competition. Briefly discuss the two most common kinds of unethical competitive behavior. In answering, provide concrete examples for both.

Companies need to be vigilant in product quality testing not simply from an ethical perspective but from a financial one as well. Personal claims and property damage from consumer product safety incidents cost companies more than ________ annually.

Copyrights, trademarks, and patents are ________, so unauthorized use is illegal.

What are the five steps in a social audit?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Building an Effective Marketing Plan

Financial Aspects of Marketing

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