Exam 4: Ethical and Social Responsibility for Sustainable Marketing

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. This is an example of

The residents of Alaska and people throughout the world were outraged when the Exxon Valdez crashed into a shoal and dumped millions of gallons of crude oil into the pristine waters of Prince William Sound. The company was slow to admit its mistake and even slower to implement cleanup activities. Exxon was criticized for acting in a manner that would benefit the organization but not society. In short, Exxon did not demonstrate

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

The American Marketing Association Statement of Ethics is centered on three general norms, one of which is to

The right to safety manifests itself in industry and federal safety standards for most products sold in the United States. The U.S. ________ routinely monitors the safety of 15,000 consumer products.

More than 70 percent of the physicians in the Maricopa County (Arizona) Medical Society agreed to establish a maximum fee schedule for health services to curb rising medical costs. All physicians were required to adhere to this schedule as a condition for membership in the society. The U.S. Supreme Court ruled that this agreement violated the Sherman Act and represented price fixing. This example illustrates that the physicians' actions were

Making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice is referred to as

Economic espionage is most likely to occur in which type of industries?

Cosco, the world's largest children's products company, recently sold a high chair that could be used as an infant feeding seat, a youth chair, a play chair, a booster chair, and when reclined, an infant bed for $49. The prototypes had been tested by Cosco employees who had small children, but this was the only product testing performed. Once sold, several children were injured and some died as a result of using the chair. Cosco was charged with being unconcerned about consumers' right to

Which of the following statements about consumer ethics is most accurate?

A code of ethics refers to

All of the following are reasons for the state of perceived ethical business conduct except which?

Corporate culture manifests itself in many different ways: the ethical behavior of top management, expectations for ethical behavior present in formal codes of ethics, and

The Internet supports an easy exchange of ideas and information between individuals and even across countries. One important issue online is opt-in versus opt-out. In general, European websites have opt-in policies while U.S. websites have opt-out policies. With opt-in, customers must ask to be involved in data collection and marketing while opt-out companies automatically include customers in data collection unless the customer specifically asks not to be. Europeans and Americans differ in their expectations about privacy. What ethical factor is illustrated here?

Which of the following statements about sustainable development is most accurate?

A key difference between cause marketing and a charitable contribution is

When a customer buys Avon's Pink Power Pro Nail Enamel, 100 percent of the profits go to the Avon Breast Cancer Crusade. This is an example of

Explain the difference between societal culture and business culture.

A recent survey found that 79 percent of Internet and e-commerce companies take absolutely no social responsibility. Even more worrying is the finding that 75 percent of these Internet companies justify this omission on the grounds that they don't have any environmental or social impacts, while 55 percent said they didn't have time to think about these issues, and 50 percent said they didn't have the expertise to address them. Would these Internet-based companies benefit from acting more socially responsible? Explain your answer.

Which of the following is a socializing force that dictates what is morally right and just?