Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Source Perrier S.A., the supplier of Perrier bottled water, exercised ________ when it recalled 160 million bottles of water in 120 countries after traces of a toxic chemical were found in 13 bottles. The recall cost the company $35 million and the profit from $40 million in lost sales. Even though the chemical level was not harmful to humans, the president of the company believed it was his duty to remove "the least doubt, as minimal as it might be, to weigh on the image of the quality and purity of our product."

Ethics refers to the

The effort to meet today's (global) economic, environmental, and social needs without compromising the opportunity for future generations to meet theirs is referred to as

Moral idealism refers to

Dell Inc. learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers. The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted. Dell was most likely concerned with which Consumer Bill of Rights principle?

During its Drive to End Hunger campaign to help fight hunger among nearly nine million older Americans, Quaker State donated 25 cents per bottle sold of five-quart specially-marked oil products to the AARP Foundation that works on this issue. This is an example of

The giving and receiving of bribes, kickbacks, and graft are the most common forms of

According to a Toyota executive, "After Superstorm Sandy, the Food Bank was having a problem fulfilling the needs of all the displaced residents, so we implemented a Toyota production system to help them package and distribute food more efficiently." This is an example of which concept of social responsibility?

China is the world's largest tobacco-producing country and has 300 million smokers. Approximately 1 million Chinese die annually from smoking-related illnesses. This figure is expected to rise to more than 3 million by 2050. China restricts tobacco imports. U.S. trade negotiators advocate free trade, thus allowing U.S. tobacco companies to market their products in China. The U.S. trade negotiators are acting

A poll by a public opinion research firm found that 67 percent of North Americans are willing to boycott products on ethical grounds. This survey did not ask if the person who was acting on ethical grounds would first see if the boycott was based on facts. Which of the following statements describes a conclusion that should be drawn from this information?

Making counterfeit copies of Gucci purses, Tommy Hilfiger sportswear, and other international brands is pervasive in some countries because laws protecting intellectual property are unclear and sporadically enforced. A business introducing a product into such a country needs to know that its ________ may lead to trademark infringements.

At 3M, the "Pollution Prevention Pays" (3P) program has generated over 11,000 3P projects that eliminated more than two billion pounds of air, water, and solid-waste pollutants from the environment. This is an example of

The 3M company stopped production of a chemical it had made for more than 40 years when tests showed the chemical could be accumulated in human tissue, even though the products in which it was used had no known harmful health or environmental effect. The voluntary action by 3M is an example of

ISO stands for

Laws refer to

Nestlé's marketing of Good Start infant formula promoted the product as hypoallergenic. However, some severely milk-allergic infants experienced serious side effects after using Good Start, including convulsive vomiting. A Nestlé vice president defended the claim and product, saying, "I don't understand why our product should work in 100 percent of cases. If we wanted to say it was foolproof, we would have called it allergy-free. We call it hypo-, or less, allergenic." The vice president's statement exemplifies which of the following philosophies?

According to the personal moral philosophy of ________, if the benefits of a behavior exceed the costs, that behavior is ethical.

If a representative of a hotel group offered an existing customer a free night in a hotel property, and when the customer checked into the hotel, the concierge asks the guest to attend a presentation about the hotel group's time share opportunities, this business practice would probably fall into which of the following categories?

The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as

There are three concepts of social responsibility, each relating to particular constituencies. Societal responsibility is characterized by