Question 1

Public opinion surveys show that 16 percent of U.S. adults rate the ethical standards of business executives as

Accepted Answer

A)  very poor. 
B)  average or above average. 
C)  similar to other professions. 
D)  typical of businesspeople around the world. 
E)  very high or high. 
A)  very poor. 
B)  average or above average. 
C)  similar to other professions. 
D)  typical of businesspeople around the world. 
E)  very high or high.

Question 2

How did President John F. Kennedy move American business culture away from the concept of caveat emptor in the 1960s?

Accepted Answer

Before the 1960s, the legal concept of c

Question 3

The duty of a firm to maximize returns for its owners or stockholders is referred to as

Accepted Answer

A)  social responsibility. 
B)  value consciousness. 
C)  benefit marketing. 
D)  profit responsibility. 
E)  stakeholder responsibility. 
A)  social responsibility. 
B)  value consciousness. 
C)  benefit marketing. 
D)  profit responsibility. 
E)  stakeholder responsibility.

Question 4

The Consumer Bill of Rights

Accepted Answer

A)  codified the ethics of exchange between manufacturers, distributors, and suppliers, including the right to be paid. 
B)  codified the ethics of exchange between manufacturers, distributors, and suppliers, including the rights to safe working conditions, fair pay, and collaborative decision making. 
C)  codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard. 
D)  guaranteed consumers the right to be compensated through replacement, repair, or reimbursement for products that fail to perform as promised by the manufacturer. 
E)  guaranteed consumers the rights that are enumerated in the First Amendment to the U.S. Constitution. 
A)  codified the ethics of exchange between manufacturers, distributors, and suppliers, including the right to be paid. 
B)  codified the ethics of exchange between manufacturers, distributors, and suppliers, including the rights to safe working conditions, fair pay, and collaborative decision making. 
C)  codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard. 
D)  guaranteed consumers the right to be compensated through replacement, repair, or reimbursement for products that fail to perform as promised by the manufacturer. 
E)  guaranteed consumers the rights that are enumerated in the First Amendment to the U.S. Constitution.

Question 5

Although research shows consumers are sensitive to ecological issues, they may

Accepted Answer

A)  be unable to make an ecologically sound purchase because eco-friendly products are significantly less expensive, indicating that they are of lesser quality. 
B)  lack the knowledge to make informed decisions dealing with the purchase, use, and disposition of products. 
C)  believe that protecting the environment in one area actually can create disruptions in another area. 
D)  believe that ecological issues are still a matter of opinion even within the scientific community itself. 
E)  believe that public sentiment toward ecological issues has now reached a consensus-jobs are more important than environmental protection issues. 
A)  be unable to make an ecologically sound purchase because eco-friendly products are significantly less expensive, indicating that they are of lesser quality. 
B)  lack the knowledge to make informed decisions dealing with the purchase, use, and disposition of products. 
C)  believe that protecting the environment in one area actually can create disruptions in another area. 
D)  believe that ecological issues are still a matter of opinion even within the scientific community itself. 
E)  believe that public sentiment toward ecological issues has now reached a consensus-jobs are more important than environmental protection issues.

Question 6

The Toyota Mirai is a unique vehicle for the Toyota Motor Corporation because it is

Accepted Answer

A)  the next generation all-electric car. 
B)  a gas-electric hybrid helicopter. 
C)  a compressed natural gas car. 
D)  a hydrogen fuel cell vehicle. 
E)  a vehicle designed for ride-sharing. 
A)  the next generation all-electric car. 
B)  a gas-electric hybrid helicopter. 
C)  a compressed natural gas car. 
D)  a hydrogen fuel cell vehicle. 
E)  a vehicle designed for ride-sharing.

Question 7

The set of values, ideas, and attitudes that is learned and shared among the members of an organization is referred to as

Accepted Answer

A)  a mission statement. 
B)  core values. 
C)  the socialization process. 
D)  a code of ethics and conduct. 
E)  corporate culture. 
A)  a mission statement. 
B)  core values. 
C)  the socialization process. 
D)  a code of ethics and conduct. 
E)  corporate culture.

Question 8

Anheuser-Busch's commitment to preserving the natural environment by using renewable electricity, water stewardship, and circular packaging is an example of

Accepted Answer

A)  utilitarianism. 
B)  social responsibility. 
C)  moral idealism. 
D)  profit responsibility. 
E)  cause marketing. 
A)  utilitarianism. 
B)  social responsibility. 
C)  moral idealism. 
D)  profit responsibility. 
E)  cause marketing.

Question 9

Consumers have an obligation to ________ in the exchange process and in the use and disposition of products.

Accepted Answer

A)  get as much as they can for their money 
B)  support cause marketing efforts 
C)  reveal any and all pertinent personal information 
D)  act ethically and responsibly 
E)  seek products with ISO 14000 certification 
A)  get as much as they can for their money 
B)  support cause marketing efforts 
C)  reveal any and all pertinent personal information 
D)  act ethically and responsibly 
E)  seek products with ISO 14000 certification

Question 10

The Latin phrase caveat emptor is a legal concept that means

Accepted Answer

A)  "Cash on delivery." 
B)  "Let the buyer beware." 
C)  "Let's make a deal." 
D)  "Be informed." 
E)  "Get there first." 
A)  "Cash on delivery." 
B)  "Let the buyer beware." 
C)  "Let's make a deal." 
D)  "Be informed." 
E)  "Get there first."

Question 11

According to public opinion surveys, ________ are considered to be among the least ethical occupations in the United States.

Accepted Answer

A)  insurance company professionals 
B)  legal professionals 
C)  advertising practitioners 
D)  members of U.S. Congress 
E)  the news media 
A)  insurance company professionals 
B)  legal professionals 
C)  advertising practitioners 
D)  members of U.S. Congress 
E)  the news media

Question 12

Which of the following statements best describes the activities of a whistle-blower?

Accepted Answer

A)  Mattel issued a statement apologizing for the 150 of the 10 million Power Wheels cars and trucks the company sold that had caught on fire. 
B)  Mattel research engineers proved that the spate of fires in the company's Power Wheels cars and trucks was the result of consumers' tinkering with the engine. 
C)  A former Mattel employee owned one of the Mattel Power Wheel cars that caught on fire and slightly burned its rider. 
D)  The Consumer Product Safety Commission investigated the fires and ordered a recall to repair all of the 10 million units that had been sold. 
E)  A Mattel employee reported to the Consumer Product Safety Commission that Mattel knowingly sold Power Wheels with an electrical system that could catch on fire after prolonged use. 
A)  Mattel issued a statement apologizing for the 150 of the 10 million Power Wheels cars and trucks the company sold that had caught on fire. 
B)  Mattel research engineers proved that the spate of fires in the company's Power Wheels cars and trucks was the result of consumers' tinkering with the engine. 
C)  A former Mattel employee owned one of the Mattel Power Wheel cars that caught on fire and slightly burned its rider. 
D)  The Consumer Product Safety Commission investigated the fires and ordered a recall to repair all of the 10 million units that had been sold. 
E)  A Mattel employee reported to the Consumer Product Safety Commission that Mattel knowingly sold Power Wheels with an electrical system that could catch on fire after prolonged use.

Public opinion surveys show that 16 percent of U.S. adults rate the ethical standards of business executives as

How did President John F. Kennedy move American business culture away from the concept of caveat emptor in the 1960s?

The duty of a firm to maximize returns for its owners or stockholders is referred to as

The Consumer Bill of Rights

Although research shows consumers are sensitive to ecological issues, they may

The Toyota Mirai is a unique vehicle for the Toyota Motor Corporation because it is

The set of values, ideas, and attitudes that is learned and shared among the members of an organization is referred to as

Anheuser-Busch's commitment to preserving the natural environment by using renewable electricity, water stewardship, and circular packaging is an example of

Consumers have an obligation to ________ in the exchange process and in the use and disposition of products.

The Latin phrase caveat emptor is a legal concept that means

According to public opinion surveys, ________ are considered to be among the least ethical occupations in the United States.

Which of the following statements best describes the activities of a whistle-blower?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Public opinion surveys show that 16 percent of U.S. adults rate the ethical standards of business executives as

How did President John F. Kennedy move American business culture away from the concept of caveat emptor in the 1960s?

The duty of a firm to maximize returns for its owners or stockholders is referred to as

The Consumer Bill of Rights

Although research shows consumers are sensitive to ecological issues, they may

The Toyota Mirai is a unique vehicle for the Toyota Motor Corporation because it is

The set of values, ideas, and attitudes that is learned and shared among the members of an organization is referred to as

Anheuser-Busch's commitment to preserving the natural environment by using renewable electricity, water stewardship, and circular packaging is an example of

Consumers have an obligation to ________ in the exchange process and in the use and disposition of products.

The Latin phrase caveat emptor is a legal concept that means

According to public opinion surveys, ________ are considered to be among the least ethical occupations in the United States.

Which of the following statements best describes the activities of a whistle-blower?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters