Exam 4: Ethical and Social Responsibility for Sustainable Marketing

There are three concepts of social responsibility, each relating to particular constituencies. Profit responsibility is characterized by

Investors should understand that when purchasing stock, the principle of ________ is in effect. It is in the best interests of investors to do research on the company, so they will make a wise purchase.

Western Digital, the Irvine, California-based maker of disk drives, recalled about 400,000 of its hard drives because of a faulty internal chip. The chip would not affect the disk drive motor until after 6 to 12 months of use. This delay in the problem's appearance meant that many consumers would not think to blame the disk drive manufacturer. But, instead of taking the less expensive route of remaining quiet about the problem, Western Digital chose to offer replacement disk drives for all those that had the faulty chip. This action is an example of

Genzyme, the maker of Cerdelga, a drug that treats a genetic illness called Gaucher disease that affects 10,000 people worldwide, has been criticized for charging up to $300,000 for a year's worth of Cerdelga. This is an example of the manufacturer adhering to its

The groups primarily served by a firm exhibiting profit responsibility include

The groups primarily served by a firm exhibiting stakeholder responsibility include

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group, and serves as a socializing force that dictates what is morally right and just. This means that moral standards

Identify and describe the two types of personal moral philosophy.

A personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior is referred to as

Bribery is most likely to occur in situations when

Ethical exchanges between sellers and buyers should result in

Economic espionage refers to

The Children's Online Privacy Protection Act (1998) is a law designed to protect consumers' right to

Whistle-blowers refer to

Recently, Chillafish recalled some of its Chillafish brand of children's balance bikes. The Consumer Product Safety Commission website stated that overinflated tires could cause the wheel rims to crack and send pieces of the plastic rim flying, posing a laceration hazard to consumers. Chillafish was responding to consumers' right to

The Family Talk About Drinking guide developed by Anheuser-Busch to help parents and other adults talk with children about underage drinking is an example of

All of the following statements about a person's moral philosophy are true except which?

Cause marketing is a tactic wherein

Business culture affects ethical behavior in competition. Two kinds of unethical behavior are most common:

Caveat emptor refers to