Question 1

Triple bottom line refers to

Accepted Answer

A)  the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth. 
B)  the obligations an organization has to those who can affect achievement of its sales, profit, and market share objectives simultaneously. 
C)  the recognition of the need for organizations to be responsible simultaneously to shareholders, employees, and customers. 
D)  the obligations an organization has to practice profit, stakeholder, and societal responsibility simultaneously. 
E)  three different financial statements prepared in three different formats: one for governmental regulators, one for shareholders, and one for internal use. 
A)  the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth. 
B)  the obligations an organization has to those who can affect achievement of its sales, profit, and market share objectives simultaneously. 
C)  the recognition of the need for organizations to be responsible simultaneously to shareholders, employees, and customers. 
D)  the obligations an organization has to practice profit, stakeholder, and societal responsibility simultaneously. 
E)  three different financial statements prepared in three different formats: one for governmental regulators, one for shareholders, and one for internal use.

Question 2

The obligation organizations have to the preservation of the ecological environment and to the general public is referred to as

Accepted Answer

A)  community responsibility. 
B)  stakeholder responsibility. 
C)  benefit marketing. 
D)  societal responsibility. 
E)  profit responsibility. 
A)  community responsibility. 
B)  stakeholder responsibility. 
C)  benefit marketing. 
D)  societal responsibility. 
E)  profit responsibility.

Question 3

Gap Inc. ended its relationship with 23 foreign production facilities due to code violations. Several closings occurred because of the use of child labor. In response to these events, Gap Inc. created a large team whose purpose is to travel worldwide to ensure compliance with its Code of Vendor Conduct. This is an example of

Accepted Answer

A)  cause marketing. 
B)  profit responsibility. 
C)  utilitarianism. 
D)  moral idealism. 
E)  social responsibility. 
A)  cause marketing. 
B)  profit responsibility. 
C)  utilitarianism. 
D)  moral idealism. 
E)  social responsibility.

Question 4

Stakeholder responsibility refers to

Accepted Answer

A)  the view that an organization has an obligation to those who can affect the achievement of its objectives. 
B)  the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit. 
C)  the duty of a firm to maximize profits for its owners or stockholders. 
D)  the concept that no expansion or additional research and development will occur until a company is making a profit. 
E)  the idea that organizations are part of a larger society and are accountable to that society for their actions. 
A)  the view that an organization has an obligation to those who can affect the achievement of its objectives. 
B)  the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit. 
C)  the duty of a firm to maximize profits for its owners or stockholders. 
D)  the concept that no expansion or additional research and development will occur until a company is making a profit. 
E)  the idea that organizations are part of a larger society and are accountable to that society for their actions.

Question 5

In the 1960s, President Kennedy outlined what is known as the Consumer Bill of Rights. This legislation represents limitations to the legal concept of ________ that was pervasive before that.

Accepted Answer

A)  utilitarianism 
B)  self-regulation 
C)  economic espionage 
D)  consumerism 
E)  caveat emptor 
A)  utilitarianism 
B)  self-regulation 
C)  economic espionage 
D)  consumerism 
E)  caveat emptor

Question 6

Ultimately, ethical choices are based on

Accepted Answer

A)  the personal moral philosophy of the decision maker. 
B)  societal culture and norms. 
C)  business culture and industry practices. 
D)  laws enacted by Congress and regulations by federal and state governments. 
E)  chance and opportunity. 
A)  the personal moral philosophy of the decision maker. 
B)  societal culture and norms. 
C)  business culture and industry practices. 
D)  laws enacted by Congress and regulations by federal and state governments. 
E)  chance and opportunity.

Question 7

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

Accepted Answer

A)  social responsibility. 
B)  value consciousness. 
C)  benefit marketing. 
D)  stakeholder responsibility. 
E)  profit responsibility. 
A)  social responsibility. 
B)  value consciousness. 
C)  benefit marketing. 
D)  stakeholder responsibility. 
E)  profit responsibility.

Question 8

Converting socially responsible ideas into actions involves careful planning and monitoring of programs. Many companies develop, implement, and evaluate their social responsibility efforts by means of a(n)

Accepted Answer

A)  social audit. 
B)  financial audit. 
C)  action plan. 
D)  tactical plan. 
E)  research plan. 
A)  social audit. 
B)  financial audit. 
C)  action plan. 
D)  tactical plan. 
E)  research plan.

Question 9

In terms of the Consumer Bill of Rights, the right to be heard means that

Accepted Answer

A)  the U.S. Department of Commerce has the right to hear consumer complaints. 
B)  the American Marketing Association has the right to discipline marketers based on customer complaints. 
C)  consumers should have access to public-policy makers regarding complaints about products and services. 
D)  companies should have access to company representatives regarding complaints about fraudulent consumer practices. 
E)  consumers should have access to company representatives regarding new product ideas. 
A)  the U.S. Department of Commerce has the right to hear consumer complaints. 
B)  the American Marketing Association has the right to discipline marketers based on customer complaints. 
C)  consumers should have access to public-policy makers regarding complaints about products and services. 
D)  companies should have access to company representatives regarding complaints about fraudulent consumer practices. 
E)  consumers should have access to company representatives regarding new product ideas.

Question 10

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Accepted Answer

A)  green marketing. 
B)  sustainable development. 
C)  stakeholder responsibility. 
D)  the marketing concept. 
E)  environmental marketing. 
A)  green marketing. 
B)  sustainable development. 
C)  stakeholder responsibility. 
D)  the marketing concept. 
E)  environmental marketing.

Question 11

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of

Accepted Answer

A)  profit responsibility. 
B)  cause marketing. 
C)  stakeholder responsibility. 
D)  societal responsibility. 
E)  mass marketing. 
A)  profit responsibility. 
B)  cause marketing. 
C)  stakeholder responsibility. 
D)  societal responsibility. 
E)  mass marketing.

Question 12

Which of the following is a major reason for the violation of ethics codes?

Accepted Answer

A)  government regulation 
B)  family influence 
C)  lack of religious beliefs 
D)  fear of disciplinary action 
E)  lack of specificity 
A)  government regulation 
B)  family influence 
C)  lack of religious beliefs 
D)  fear of disciplinary action 
E)  lack of specificity

Question 13

Arrowhead brand Mountain Spring Water changed its bottle by reducing the size of its label by one-third, using 30 percent less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in

Accepted Answer

A)  sustainable development. 
B)  market development. 
C)  an oligopoly. 
D)  cause marketing. 
E)  environmental downsizing. 
A)  sustainable development. 
B)  market development. 
C)  an oligopoly. 
D)  cause marketing. 
E)  environmental downsizing.

Question 14

Marketing efforts to produce, promote, and reclaim environmentally sensitive products are referred to as

Accepted Answer

A)  green marketing. 
B)  lifecycle marketing. 
C)  cause marketing. 
D)  environmental marketing. 
E)  conservation marketing. 
A)  green marketing. 
B)  lifecycle marketing. 
C)  cause marketing. 
D)  environmental marketing. 
E)  conservation marketing.

Question 15

A social audit refers to

Accepted Answer

A)  a systematic assessment of a firm's compliance to fair hiring practices and commitment to diversity. 
B)  a companywide assessment of employees at all levels to determine the compliance to the organization's code of ethics. 
C)  conducting business in a way that protects the natural environment while making economic progress. 
D)  a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility. 
E)  the ability to understand one's own emotions and the emotions of people with whom one interacts on a daily basis. 
A)  a systematic assessment of a firm's compliance to fair hiring practices and commitment to diversity. 
B)  a companywide assessment of employees at all levels to determine the compliance to the organization's code of ethics. 
C)  conducting business in a way that protects the natural environment while making economic progress. 
D)  a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility. 
E)  the ability to understand one's own emotions and the emotions of people with whom one interacts on a daily basis.

Question 16

The American Marketing Association Statement of Ethics identifies six key aspirational ethical values, one of which is

Accepted Answer

A)  diversity. 
B)  profitability. 
C)  respect. 
D)  perseverance. 
E)  charity. 
A)  diversity. 
B)  profitability. 
C)  respect. 
D)  perseverance. 
E)  charity.

Question 17

Societal responsibility refers to

Accepted Answer

A)  the obligation that organizations have to the preservation of the ecological environment and the general public. 
B)  the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit. 
C)  the view that an organization has an obligation to those who can affect the achievement of its objectives. 
D)  the duty of a firm to maximize profits for its owners or stockholders. 
E)  the idea that organizations are part of a larger society and are accountable to that society for their actions. 
A)  the obligation that organizations have to the preservation of the ecological environment and the general public. 
B)  the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit. 
C)  the view that an organization has an obligation to those who can affect the achievement of its objectives. 
D)  the duty of a firm to maximize profits for its owners or stockholders. 
E)  the idea that organizations are part of a larger society and are accountable to that society for their actions.

Question 18

In 2013, Budweiser launched its first responsible drinking blimp. The airship, which carried the "Designate a Driver" message, toured across the United States, flying above major festivals, outdoor celebrations, and sporting events. Which of the following was the firm exhibiting?

Accepted Answer

A)  stockholder responsibility 
B)  profit responsibility 
C)  utilitarianism 
D)  cause marketing 
E)  social responsibility 
A)  stockholder responsibility 
B)  profit responsibility 
C)  utilitarianism 
D)  cause marketing 
E)  social responsibility

Question 19

All of the following are examples of economic espionage except which?

Accepted Answer

A)  electronic hacking 
B)  trespassing 
C)  bribery 
D)  searching a competitor's trash 
E)  noncompete clause employment contract violations 
A)  electronic hacking 
B)  trespassing 
C)  bribery 
D)  searching a competitor's trash 
E)  noncompete clause employment contract violations

Question 20

The legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s, is referred to as

Accepted Answer

A)  ad nauseum. 
B)  mea culpa. 
C)  quid pro quo. 
D)  c'est la vie​. 
E)  caveat emptor. 
A)  ad nauseum. 
B)  mea culpa. 
C)  quid pro quo. 
D)  c'est la vie​. 
E)  caveat emptor.

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Triple bottom line refers to

The obligation organizations have to the preservation of the ecological environment and to the general public is referred to as

Stakeholder responsibility refers to

In the 1960s, President Kennedy outlined what is known as the Consumer Bill of Rights. This legislation represents limitations to the legal concept of ________ that was pervasive before that.

Ultimately, ethical choices are based on

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

Converting socially responsible ideas into actions involves careful planning and monitoring of programs. Many companies develop, implement, and evaluate their social responsibility efforts by means of a(n)

In terms of the Consumer Bill of Rights, the right to be heard means that

Conducting business in a way that protects the natural environment while making economic progress is referred to as

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of

Which of the following is a major reason for the violation of ethics codes?

Arrowhead brand Mountain Spring Water changed its bottle by reducing the size of its label by one-third, using 30 percent less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in

Marketing efforts to produce, promote, and reclaim environmentally sensitive products are referred to as

A social audit refers to

The American Marketing Association Statement of Ethics identifies six key aspirational ethical values, one of which is

Societal responsibility refers to

In 2013, Budweiser launched its first responsible drinking blimp. The airship, which carried the "Designate a Driver" message, toured across the United States, flying above major festivals, outdoor celebrations, and sporting events. Which of the following was the firm exhibiting?

All of the following are examples of economic espionage except which?

The legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s, is referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Building an Effective Marketing Plan

Financial Aspects of Marketing

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