Exam 15: Distribution Channels and Supply Chain Management

Sysco Foods provides thousands of food service products to restaurants, hotels, hospitals, and schools. Sysco purchases their products from manufacturers such as Hormel and then markets them to their business customers. Sysco Foods is known as a(n):

Which of the following modes of transportation is typically associated with high frequency of shipment?

The holiday season is coming up soon, and as usual you're thinking about delivering the Christmas trees grown on your family's tree farm to locations throughout the region. Ultimately, you want to make your beautiful trees available to happy consumers. As the marketing manager for the farm, you've set up a distribution channel involving several intermediaries for a variety of reasons except:

Which of the following distribution strategies seeks to distribute a product through a single wholesaler or retailer in a specific geographic region?

You're proud to be a marketer for Nike, one of the leading sporting goods and apparel manufacturers in the world. Your company's products are used by professional and amateur athletes alike. How would you explain your company's distribution channel strategy?

An enterprise resource planning (ERP) system is a software system that consolidates data from among a firm's various business units.

For more than a century, the Chanel brand has been synonymous with high fashion and exceptional quality. Women everywhere love your apparel, accessories, cosmetics, and fragrances. From your point of view, which factors have the greatest impact on the distribution channel strategy you've chosen?

Which of the following distribution strategies seeks to distribute a product through a limited number of retailers?

You're the CEO of a national chain of carpet, flooring, and tile stores. Your company sources hundreds of finished products from a wide array of suppliers, sells them through your stores, and then contracts with independent installers to deliver and install the products in homes and businesses all across the country. Lately you've been wondering if you could improve your company's financial performance by examining all aspects of this system. Which of the following do you think would be the most useful tool for this purpose?

Which of the following best represents the complete sequence of suppliers and activities that contribute to creating and delivery of merchandise?

​Deborah relies on direct selling to market her jewelry designs. She uses all of the following approaches and tools except:

Channels designed to return goods to their producers are called _____ channels.

Define direct channel and direct selling. Describe the party plan as a direct selling strategy. Give an example of a firm that sells its products using the party plan.

Peach, a cosmetic company, sells its products only through some independent representatives. To buy a Peach product, customers will have to contact a representative and place an order for the products they need. This information indicates that Peach:

KitchenAid has established an electronic storefront so that its customers can purchase mixers and accessories from its website. This establishment of electronic storefront is likely to result in a _____ conflict between KitchenAid and its retailers.

You're the production manager for Logan Home Builders, and you've just come from a disturbing meeting with the executive team. The company's president informed everyone that expenses are skyrocketing and profits are shrinking because there's a limit to how much the company can charge for new homes. You'd like to help solve the problem. Which supply chain management system might you employ to help Logan restore profitability?

Describe the three important functions of intermediaries in a distribution channel.

The number of intermediaries through which a manufacturer distributes its goods in a particular market is referred to as _____.

Jesse would never have thought that his own trademarked children's toys would be flooding a parallel market and competing against him. Now he needs to contact his attorney to see what remedy he has in order to mitigate his damages. What kind of marketing channel conflict is Jesse experiencing? Select the best answer from the choices below.​

When the same branded product is carried in competing retail pharmacies, discount houses, department stores, and convenience stores, the marketing channel conflict that can result is referred to as: