Exam 15: Distribution Channels and Supply Chain Management

Direct selling is an important option for goods requiring extensive demonstrations in persuading customers to buy.

You're proud to be the marketing director for HootSuite, an online tool that allows social media marketers to create, schedule, and monitor their social media promotions. You don't see any reason to involve numerous intermediaries in your distribution channel because:

A storage warehouse assembles and redistributes goods, keeping them moving as much as possible.

Alva, a fashion house specializing in designer bags, sells its products only through a limited number of boutiques worldwide. This is an example of:

Lands' End products are sold through catalogs, the Internet, and Sears retail stores. The Lands' End brand practices dual distribution.

The supply chain begins with the movement of finished products through the marketing channel to customers.

Organically grown orchard fruits, such as apples, plums, and pears, are the core of your business. You want to make it easy for consumers in your part of the country to obtain your company's products when they're fresh and delicious. With this objective in mind, which distribution channel would work best for your produce?

Tim works for an ice-cream manufacturer. Tim's department handles the supplies of dairy, nuts, and sweeteners that go into the daily production. In addition, they make sure that the suppliers give them good quality products at an optimal price as the freshness of these products ensures the quality of the company's ice cream. Tim is most likely involved with:

You're the marketing director for a new wrinkle-reducing skincare product manufacturer. Your moderately priced skincare products are quite different from others on the market, and you'd like to make personal contact with your target market - women over 40 - so you can demonstrate the use and benefits of your product. Which distribution channel makes the most sense for your objectives?

Out of the icy waters of southern Alaska, you cultivate and catch salmon and other fish known to the Pacific. You want consumers in western Canada and the Pacific Northwest to experience your company's products when they're fresh and delicious. With this objective in mind, you feel that _____ would work best for your fish.

Which of the following modes of transportation provides the most efficient way for moving bulky commodities over long distances?

Simple Foods, a breakfast cereal brand, has two wholesalers supplying to almost 100 retailers in California. Conflicts arising between the retailers and wholesalers within California will be referred to as horizontal conflicts.

Railroads control the largest share of the freight business in the United States as measured by ton-miles.

Pipelines can accommodate shipments of a large number of products.

Which of the following best represents a set of activities that move products within factories, warehouses, and transportation terminals?

Which of the following components in the supply chain of a manufacturing company are most concerned with safety?

Explain the difference between a short distribution channel and a long distribution channel, and provide a detailed example of one or the other.

An example of vertical conflict within the clothing industry would be when a firm such as Jones, New York decides to sell its line of women's blazers directly to consumers via their website, as opposed to distributing them via its usual wholesale channels.

​You handle transportation issues for a chain of department stores selling clothing, furniture, and home lighting fixtures. The primary mode of transport you rely on is:

Dual distribution is the movement of products through more than one channel to reach the firm's target market.