Exam 15: Distribution Channels and Supply Chain Management

AAA Insurance Company specializes in property and casualty insurance for individuals such as automobile and home insurance. The company has their own branch offices across the United States with representatives who only market AAA insurance policies. In addition, consumers can get quotes and purchase via the AAA web portal. AAA Insurance also works with independent insurance agents as a way to maximize their coverage in the marketplace. AAA insurance is utilizing ______. ​

Technology is being utilized by retail operations to reduce the amount of time to track inventory and record shipments. Companies such as Target and Walmart now require suppliers to attach a tiny chip with identification information to pallets and cases of products. This technology is called:

Large facilities offer economies of scale in facilities and materials handling systems; per-unit costs for these systems decrease as volume increases.

ABC Corp., a mining equipment manufacturer, provides loaders and feeder breakers for Ground Works, a mining company. ABC Corp. regularly sends information on new products as well as on upgrades for old products to the management in Ground Works. ABC Corp relies on _____ to sell its products.

The CEO of your company, Blue Ribbon Bakeries, has asked you to re-examine your distribution channel, just to make sure you're using the best possible methods. As the firm's VP of marketing, your objective is to get your firm's breads, rolls, and other baked goods onto grocery store shelves throughout the South as quickly as possible, while they're still perfectly fresh. How do you justify your strategy to your boss?

Which of the following modes of transportation has the lowest transport cost?

Frito Lay is owned by Pepsi and has a variety of billion dollar brands such as Doritos, Cheetos, Lays, and Ruffles. These famous snack brands are available in a wide variety of sizes at almost every store location and vending center - from gas stations, to dollar stores, grocery stores, drug stores and super centers. Which level of distribution intensity does Frito Lay utilize?

Several years ago, in order to help your spouse, who is a fine artist, you invented an inventory tracking software for artists. Now you want to market this software to other artists, even though you recognize that the demand for such a product will always be limited and that finding customers will be difficult. Which type of distribution channel will work best for your objectives, and why?

Lush, a cosmetics company that makes handmade beauty products, gives its customers a free item when they return used Lush containers. This offer is aimed at promoting recycling of the containers. The channel used by the consumers to return used containers is referred to as a:​

Made in Switzerland, Patek Philippe watches retail for five and six figures and have developed a cult following among timepiece connoisseurs. Which level of distribution intensity makes the most sense for Patek Philippe?