Exam 15: Distribution Channels and Supply Chain Management

As the marketing director for NailPop Nail Polish, you've been instrumental in the company's success thus far. And the future looks even brighter because the company's product developers have come up with a new color-changing nail polish, and you know it's going to be huge! You want to make sure this product is available to professional nail salons as well as individual consumers. Which type of distribution channel will work best for your objectives, and why?

Everyone is familiar with Bic writing pens and pencils, which are sold in thousands of grocery stores, convenience stores, and discount retailers around the world. As the marketing director for this division of the Bic corporation, you've set up a fairly long distribution channel for the company's writing instruments because:

Discuss RFID and ERP systems as methods for streamlining and managing logistics.

Which of the following is true of pipelines as a transportation alternative?

At Microsoft, you're responsible for marketing the world-famous Microsoft Office software products. You want to make sure you're using the best distribution channel strategy for reaching both business and home users. In evaluating Microsoft's needs, which factors do you believe have the biggest influence on your choice of the best distribution approach?

Each mode of transportation has its own unique characteristics, and logistics managers select the best options for their specific transportation needs. For this particular job, you decide that your products should be transported via a combination of the three major modes of transportation that control the largest share of the freight business. How will you be transporting your products? ​

Having worked in a large law firm for quite a few years, you've decided to start your own legal practice helping people write up their wills and plan for their estates. The success of your new business will depend largely on the connections you've made or can make in your hometown of Minneapolis and the nearby city of St. Paul. Which type of distribution channel will work best for your objectives, and why?

In exclusive distribution, producers and retailers cooperate closely in decisions concerning advertising and promotion, inventory carried by the retailers, and prices.

Champagne lovers are familiar with the highly respected, expensive Veuve Clicquot brand, but as the product's marketing manager, you'd like your champagne to be better known among wine drinkers. Which level of distribution intensity makes the most sense for Veuve Clicquot at this time?

Which of the following types of services involves an intermodal coordination system between air carriers and water carriers?

Horizontal conflict results from disagreements among channel members at the same level.

Which of the following modes of transportation is the costliest?

Define marketing intermediaries. Give two examples.

A meat packing unit's downstream management would oversee storage and warehousing of meat as well as the transportation of the meat to its plant where it is processed and packed.

As the production manager for Toyota's Georgetown, Kentucky, manufacturing plant, you're responsible for managing the inventory of all of the parts and components that go into every vehicle made there. It's a tough balancing act because you have to make sure your workers have what they need but you also have to minimize the costs associated with storing all of these unassembled components. Which of the following methods of inventory control do you think will work best for your needs?

Exclusive distribution allows greater market coverage than any other distribution strategy.

Which of the following statements about intermediaries in a distribution channel is true?

Product recalls and repairs are handled through reverse channels.

The supply chain begins with:

Which of the following is NOT typically moved through a long distribution channel?