Exam 15: Distribution Channels and Supply Chain Management

​Your first exposure to channel conflict came when you decided to offer your handmade soap through your own website in addition to the skin care boutiques that carry it. The retailers lost no time complaining to your sales representatives. You were involved in ________conflict.

A wholesaler is an intermediary that takes title to the goods it handles and then distributes these goods to retailers, other distributors, or sometimes end consumers.

You're the chief marketing officer for Mars, Inc., the company that manufactures such famous brands as Snickers, M&Ms, and Twix. Given that you'd like to get your affordable snacks into as many hands as possible, which level of distribution intensity makes the most sense for you to use?

Selective distribution helps marketers reduce total marketing costs while establishing strong working relationships within the channel.

Which of the following is a marketing intermediary who may or may not take possession of the goods but never takes title?

NikSnak, a popular potato wafers brand, is most likely to use an exclusive distribution strategy.

More and more consumers are falling in love with your company's ice cream bars, and this coming summer should be your best season yet! These tasty treats will be sold in grocery stores, convenience stores, and even several major theme parks across the country. As the marketing manager for the product, you've set up a fairly long distribution channel mainly because:

Over the last 10 years, you've dedicated your life to developing a completely unique fitness program, which is how you've become one of the premier physical trainers in Los Angeles. Now you're ready to take your business to an entirely new level by launching your first line of exercise DVDs aimed primarily at women in their 20s and 30s. You'd like to be able to show your target audience exactly how to use your program so they get the best results, so you've determined that ______is the best fit for your objectives.

When a producer decides to advertise products on its website and sell them online, while continuing to distribute products to its current retailer customer base, the decision is likely to result in horizontal channel conflict.

Relatively standardized items that are also nonperishable and products with low unit costs pass through comparatively long channels of distribution.

Controlling part of the supply chain that involves raw materials, inbound logistics, and warehouse and storage facilities constitutes _____.

Which of the following is NOT a common function of an intermediary in a distribution channel?

Thanks to a number of investors, you're ready to launch your new business manufacturing imported leather furniture, such as sofas, chairs, and ottomans. You can imagine your products selling in furniture stores, department stores, and maybe even some grocery superstores that also carry furniture, all across the country and beyond. Which type of distribution channel will work best for your objectives, and why?

Smartwatches seem mainstream to you since you've been marketing them for three years now, but you're aware that some consumers still need a lot of help and information before making a decision whether to buy a smartwatch and, if so, which model to buy. With this in mind, you can see that ____ makes the most sense for promoting your company's smartwatches.

Define distribution intensity and explain its three levels.

Controlling part of the supply chain that involves finished product storage, outbound logistics, marketing and sales, and customer service constitutes _____.

Which of the following modes of transportation offers the most flexibility in handling?

Now that you've started your new pet grooming business, you've been studying lots of books on marketing so that you can more effectively attract new clients who own pets. You're currently reading about long and short distribution channels. Based on what you've just read, which type of distribution channel will work best for your objectives, and why?

Bubble, a company that manufactures gums and candies, distributes its products through all possible channels. One can pick up a Bubble's product from just about anywhere-department stores, general stores, convenience stores, and even local pharmacies. Which of the following distribution strategy is being employed by Bubble?

Unitizing combines as many packages as possible into each load that moves within or outside a facility.