Exam 5: Social Media: Living in the Connected World

The goal of content marketing is to drive the target audience toward a desired action.

An effective social media marketing campaign should contain good keywords that the targeted audience are most likely to search for when looking for information about goods and services.

A pediatrician has been using social media to promote his practice. Specifically, he answers patients' health questions on his Facebook business page, sometimes using real cases as examples in his answers. Which of the following poses the biggest concern for this physician?

The Oreo Cookie social media campaign has been described as clever, heartwarming, and humorous. Which important objective did this campaign achieve?

Which of the following does NOT help marketers trace, measure, and interpret data related to social media marketing initiatives?

The only way to know whether your social media marketing campaigns are worth the time and money you're investing in them is to measure:

A blog is a social media platform where users post news items and hold conversations on specified topics.

Which of the following is a major ethical issue faced by social media marketers during their marketing campaigns?

Odyssey is a website where the host regularly posts photos and articles on his favorite travel destinations and his experiences therein. Users of the site are allowed to respond or post comments on these articles. Odyssey is an example of a _____.

With about two million monthly users, Facebook is currently the most popular social media network.

Explain with the help of an example how violation of privacy laws and guidelines could destroy a company's reputation.

When a social media marketer makes a mistake-and they will happen-the first thing he or she should do is to immediately communicate with the right people, via the most relevant channels, and promise to take steps to correct the situation.

You're the marketing manager for a niche business that sells fixtures and displays for stores. You want to expand your reach by providing information about your products online, but you don't see a need to facilitate social interaction about your products. What is your best option for implementing your plan?

Jose is visiting Boston on a business trip and has heard that the North End is known for its restaurants and entertainment venues. He checks TripAdvisor to see the list of restaurants and those rated highest by members. He also reads reviews and narrows his choice to Mamma Maria's, which is ranked #3 of 133 restaurants in the North End. How has TripAdvisor assisted Jose in his purchasing decision process?

Gigi Hadid is an international fashion model with contracts with Maybelline and has over 4.5 million followers on Instagram. She's on a quest to find the best cheeseburger in New York City and recently posted that her favorite was from J.G. Melon on 3rd Avenue. According to the text, Gigi Hadid is considered a(n) _________ since she has the capability to affect the opinions and actions of others through social media.

​_______________ are websites that provide virtual communities for people to share daily activities and post opinions on various topics.

Social media marketers will occasionally make mistakes, and they need to be accountable for their actions. Which is the last step in the process for taking responsibility for a mistake?

Fred Wilson, a journalist working for a popular news channel, has a vast knowledge of electronic gadgets. His reviews of these products are highly regarded and trusted by others. Wilson also runs a weekly show on the channel called "The Technocrat," where he analyzes the latest high-tech gadgets. Much like his reviews, Wilson's show enjoys a wide viewership, and is believed to have a considerable impact on the buying decisions of the audience. Fred Wilson can be regarded as a(n) _____.

Samsung is an official sponsor of the 2020 Olympics. Since launching a Twitter campaign using the hashtag #2020Olympics, the tweets associated with that campaign are getting re-tweeted an average of 226 times each, as opposed to their traditional product tweets, which are re-tweeted an average of 117 times each. What does this mean for Samsung?

Which of the following is the best example of a consumer discovering goods and services through social media?