Exam 5: Social Media: Living in the Connected World

Consumers rely on communities created by social media for their buying decisions mainly to:

Phoebe is using Facebook, Instagram, and Pinterest to promote her company's home decor items. She's just reviewed all of her posts and pins from the last three months and discovered that 62 percent of them did not get any shares or re-pins. The low level of ___ indicates that she needs to change her social media strategy and/or her products.

List and describe five of the seven guidelines for creating effective social media marketing content.

Jason's Foods is a manufacturer of organic food products. The company is planning to market its products through social media sites and has developed effective strategies for the marketing campaign. The marketing team plans to use messages that focus on the health benefits of organic foods in order to generate greater awareness about its products and engage its target audience in the conversation. In doing so, the marketing team of Jason's Foods would be engaging in _____.

Define social media, and list at least four objectives marketers can help achieve by using social media to promote products and services.

The basis for social media is two-way conversation.

How do blogs and microblog postings help companies to market their products?

A negative comment on a promotional social media post can be a positive in that it's a sign that people are engaging with and responding to the content.

Last year, you used social media to roll out your new line of edgy screen-printed t-shirts, hoodies, and sweatpants, and your engaging campaign was very successful in establishing a loyal following. This year, you've set a goal to sell 10% more product than last year. Which of these next steps is most likely to help you achieve your goal?

Facebook is definitely the superpower among social media platforms. In 2015, ___ of all online and offline purchases could be traced back to Facebook posts.

Xbox's Twitter team holds the Guinness World Record for being the most responsive brand on social media. Which important objective does their social media approach achieve?

Measurements of conversion rate are best suited to judging which social media platforms are most effective at generating revenue.

Pinterest members can save links to online resources, share links with friends, and comment on other people's links. Pinterest is a combination ___-___ site.

Making a list of keywords and using those keywords throughout the social media campaign can help marketers to guide users to the right place on the media platform.

As the marketing director for MAC Cosmetics, you want to create an online community where loyal customers can share photos, videos, and stories about how they're using your products. Which of the following is your best option for implementing your plan?

The content for a social media marketing campaign is said to be effective if it:

As the owner of an e-commerce store that sells bakeware and cookware, you've been promoting your business by blogging great recipes and kitchen tips for years. What is your best option for posting photos and links that lead people back to your blog?

All of the following scenarios are examples of marketing messages delivered through an online community EXCEPT for:

Eons.com is a website for baby boomers that allows members to find friends, share experiences on various topics, and post photos and videos. It also provides information on health, fitness, retirement and insurance, and access to various special interest groups. Eons.com is an example of a _____.

When you took over as the marketing manager for clothing manufacturer Harrison, it appeared that the existing social media strategy was not resonating with consumers so you launched a new interactive campaign inviting the brand's loyal fans to post pictures of themselves wearing Harrison merchandise. Which of the following would indicate that the user-generated content is getting a better response?