Exam 5: Social Media: Living in the Connected World

Which of the following types of social media platforms allow their users to create an online profile of biographical data including photos and information such as employment, education, and relationship status, and to invite friends to join their circle?

There is a certain risk that comes along with social media marketing. When organizations engage in two-way communication with consumers, they are opening the door to all types of inappropriate comments, which can reflect poorly on the organization. This negative behavior poses a potential threat to the organization's:

Social media marketing content focuses on its audience rather than promoting the company outright.

As the author of more than a dozen self-published novels, you'd like to promote your books by sharing free excerpts with people online. Which of the following types of platform will allow you to share healthy doses of your writing with potential fans and buyers?

MacRumors.com, a website that aggregates Mac- and Apple-related news, rumors, and reports, can be regarded as a blog as it allows users to post all the news related to a specific group of products.

Communities created by social media help steer consumers toward new brands and products.

Social media marketing is a one-way communication that seeks to control the content and message received by the audience.

You're a hardcore gamer, and you want to build the ultimate video game e-commerce site. You can think of a number of special features that would attract other gamers to your online store, but some of your ideas are better than others. Given what you know about the way many consumers make purchasing decisions, which of the following features is least important in encouraging gamers to buy from your site?

Explain how social media affects purchasing behavior among various age groups, and describe how this will impact social media marketing in the future.

You've got this crazy idea to sell mattresses online. Since this is a product that people traditionally have purchased in bricks-and-mortar stores where they can test different models before making a buying decision, you know you're going to have to work hard to establish your new business model. Which of the following actions is your best option for getting social media users to help you spread the word about your new brand?